- Solution
- A2P Service
The global a2p messaging market size USD 61.2 billion in 2021 and expected to reach USD 73.3 billion by 2026, at a CAGR of 3.8% during the forecast period 2021-2026. This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global A2P Messaging market. The historic years considered for the study are 2016-2019, base year is 2020, estimated year is 2021, and forecast period is 2022-2026.In this study, the global A2P Messaging market is segmented based on Type, Application, Region, and Vendor. The segmental and regional analysis covers the revenue and volume forecast by region/country, type, and application for the period of 2016-2026. A2P messaging is for person-to-application messaging and A2P messaging stands for application-to-person messaging. These two technologies are being used in the ever-changing world of communication technology because they provide secure, dependable, and cost-effective communication. Bulk messages, notifications, alerts, and mobile contextual marketing are all examples of A2P messaging. It allows businesses to communicate with their customers in a timely and trustworthy manner. Promotional alerts and one-time passcode messages from third-party programmes are examples of A2P messaging, while SMS lottery campaigns and TV voting initiatives are examples of A2P messaging.
A2p Messaging Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
3.8%
Largest Market
Asia-Pacific
Fastest Growing Market
Europe
A2P Messaging Market
The study extensively uses both secondary and primary research methodologies. More than 50 industry experts from different phases of the value chain (supply side, demand side, resellers/distributors, and independent consultants) were interviewed to gain key insights about the market and validate the research findings. Secondary sources referred for the research study include company websites, annual reports, paid database tools, investor presentations, webinars, blogs, news/journals, whitepapers, survey papers, associations, and government websites. All the collected data and insights were then processed using our proprietary data mining software that executes various algorithms to make projections for the forecasted period.
Asia-Pacific got significant share
A2P Messaging Market
Geographically, A2P Messaging Market segmented into North America, Europe, Middle East and Africa, Latin America and Asia Pacific. Asia Pacific region was the largest share owing the developments in regulations & technologies and large-scale acceptance of a2p messaging market services by the enterprises.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- What are the key trends in the global A2P Messaging market?
- How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
- What are the major factors that are influencing the growth of A2P Messaging market?
- What are the key strategies adopted by the major vendors to lead in the global A2P Messaging market?
- What is the market share of the top vendors?
A2p Messaging Market Segmentation
By Component
By SMS Traffic
- National Traffic
- International Traffic
By Application
- Â Authentication Services
- Marketing Services
- Pushed Content Services
- Interactive Messaging Services
- Customer Relationship Management Services
- Others
By End User
- BFSI
- Retail and Ecommerce
- E-governance
- Food and Beverages
- Healthcare
- Travel and Hospitality
- Others
Frequently Asked Questions
2021 is the base year and 2028 is the forecast year.
The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).
In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.
1 Executive Summary 2 Market Introduction 1 Definition 2 Architecture 3 Scope of the Study 4 Related Stakeholders 3 Research Methodology 1 Introduction 2 Primary Research 2.1 Key Insights 2.2 Breakdown of Primary Interviews 3 Secondary Research 3.1 Important Sources 4 Market Size Estimation Approaches 4.1 Top-Down Approach 4.2 Bottom-Up Approach 4.3 Data Triangulation 5 List of Assumptions 4 Market Dynamics 1 Introduction 2 Drivers 2.1 Growing number of digital marketing companies 2.2 High demand for A2P messaging among industries 3 Restraints 3.1 Stringent regulatory landscape 4 Opportunities 4.1 Increasing usage of messaging for mobile marketing 5 Porter's Five Forces Model Analysis 6 Value Chain Analysis 7 Impact of COVID-19 on Global A2P Messaging Market 5 Global A2P Messaging Market, By Component 1 Introduction 2 Solution 3 A2P Service 6 Global A2P Messaging Market, By SMS Traffic 1 Introduction 2 National Traffic 3 International Traffic 7 Global A2P Messaging Market, By Application 1 Introduction 2 Authentication Services 3 Marketing Services 4 Pushed Content Services 5 Interactive Messaging Services 6 Customer Relationship Management Services 7 Others 8 Global A2P Messaging Market, By End User 1 Introduction 2 BFSI 3 Retail and Ecommerce 4 E-governance 5 Food and Beverages 6 Healthcare 7 Travel and Hospitality 8 Others 9 Global A2P Messaging Market, By Region 1 Introduction 2 North America 2.1 US 2.2 Canada 2.3 Mexico 3 Europe 3.1 Germany 3.2 UK 3.3 France 3.4 Italy 3.5 Spain 3.6 Rest of Europe 4 Asia-Pacific 4.1 China 4.2 India 4.3 Japan 4.4 South Korea 4.5 Rest of Asia-Pacific 5 Middle East and Africa 6 South America 10 Competitive Landscape 1 Introduction 2 Vendor Evaluation Criteria 3 Vendor Share Analysis, 2020 4 Recent Developments, 2018-2021 4.1 New Product Launches 4.2 Partnerships 4.3 Mergers or Acquisitions 4.4 Business Expansions 11 Company Profiles (This section covers the Business Overview, Financial Overview, Product and Service Offerings, Recent Developments, SWOT Analysis, and Key Strategies of the top market vendors.) 1 AT&T 2 Sinch 3 China Mobile 4 Infobip 5 Orange 6 Route Mobile 7 Comviva 8 Twilio 9 BICS 10 Monty Mobile 11 Syniverse 12 Global Message Services 13 Tyntec 14 Silverstreet 15 Vonage 16 Genesys 17 TATA Communications 18 Cequens 19 Mitto 20 Kaleyra 21 MessageBird 12 Appendix 1 Discussion Guide 2 Customization Options 3 Related Reports
- AT&T
- Sinch
- China Mobile
- Infobip
- Orange
- Route Mobile
- Comviva
- Twilio
- BICS
- Monty Mobile
- Syniverse
- Global Message Services
- Tyntec
- Silverstreet
- Vonage
- Genesys
- TATA Communications
- Cequens
- Mitto
- Kaleyra
- MessageBird