A2P Messaging Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis (2017-2021) and Forecast (2022-2028)

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A2P Messaging Market by Component (Platform, A2P Service), by Deployment Mode (On-premises, Cloud), by Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Others), By Vertical (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses. Healthcare. Travel and Hospitality, Others) and Geography

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Report

Description

A2P Messaging Market size was valued at USD 63.4 billion in 2021 and is expected to reach a value of USD 80.7 billion by 2028, growing at a CAGR of 3.6% during the forecast period 2022 to 2028. The global market provides a detailed overview of the A2P Messaging Market, which can be segmented by component, deployment mode, application, and vertical. By Component, the A2P messaging market has been segmented into Platform and A2P services. The Platform segment is likely to be the largest and fastest-growing in various component types. By Deployment Mode, the market has been segmented into On-premises, Cloud. The cloud segment accounted for the highest revenue share in the market. By Application, the A2P messaging market has been segmented into Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others. The Authentication Services segment is expected to gain maximum revenue share during the forecast period. Based on Vertical, the market is segmented into Banking, Financial Services and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. According to precision business insights, the Banking, Financial Services, and Insurance segment is predicted to register the fastest growth rate during the forecast period.

Key Development:

In November 2020, Twilio acquired Segment, the market-leading customer data platform, at USD 3.2 billion. This acquisition helps developers and companies access the world’s leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT).

A2P Messaging Market

MARKET SUMMARY
-
3.6% CAGR
  • Study Period– 2022-2028
  • Base Year– 2021
  • CAGR– 3.6%
  • Largest Market– North America
  • Fastest Growing Market– Asia-Pacific

  • The a2p messaging market report gives comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • The a2p messaging market report gives historical, current, and future market sizes (US$ Mn) based on component, application, by deployment model, end-user, and geography.
Key Players
  • LINK Mobility
  • OpenMarket Inc.
  • Route Mobile Limited
  • Syniverse Technologies
  • Genesys Telecommunications
A2P Messaging Market Drivers

Increased mobile and employee engagement use by large and medium businesses worldwide is expected to drive growth in the global market. A2P SMS has a broad reach, allowing companies to send reminders or announcements to many clients simultaneously.


Asia-Pacific Got Significant Share

A2P Messaging Market

The Asia Pacific market is expected to witness the highest market share during the forecast period.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The global a2p messaging market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The a2p messaging market report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The a2p messaging market report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The a2p messaging market report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The a2p messaging market report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
A2P Messaging Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

The a2p messaging market is projected to expand at a CAGR of 3.6% during the forecast period.

The major global A2P messaging market players are BICS SA/NV, CEQUENS, China Telecom Global Limited, Clickatell, Dexatel, Global Message Services AG, Infobip Ltd., Kaleyra, Inc., MessageBird, Mitto, and Monty Mobile.

Asia-Pacific is the fastest-growing region for a2p messaging market


Report

Table Of Content

1. Executive Summary
2. Global A2P Messaging Market Introduction
2.1. Global A2P Messaging Market – Taxonomy
2.2. Global A2P Messaging Market –Definitions
2.2.1. Component
2.2.2. Deployment Mode
2.2.3. Application
2.2.4. Vertical
3. Global A2P Messaging Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global A2P Messaging Market Dynamic Factors – Impact Analysis
3.6. Global A2P Messaging Market – Competition Landscape
4. Global A2P Messaging Market Analysis,2017-2021 and Forecast, 2022 – 2028
4.1. Market Analysis,2017-2021 and Forecast, 2022 – 2028(Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global A2P Messaging Market, By Component, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
5.1. Platform
5.1.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. A2P Service
5.2.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
6. Global A2P Messaging Market, By Deployment Mode, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
6.1. On-premises
6.1.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Cloud
6.2.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
7. Global A2P Messaging Market Forecast, By Application, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
7.1. Authentication Services
7.1.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Promotional and Marketing Services
7.2.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Customer Relationship Management Services
7.3.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Pushed Content Services
7.4.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Interactive Messages
7.5.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Others
7.6.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
7.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.6.3. Market Opportunity Analysis
8. Global A2P Messaging Market Forecast, By Vertical, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
8.1. Banking, Financial Services, and Insurance
8.1.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Retail and eCommerce
8.2.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Hyperlocal Businesses
8.3.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028(Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Healthcare
8.4.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Travel and Hospitality
8.5.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Others
8.6.1. Market Analysis, 2017-2021 and Forecast, 2022 – 2028(Revenue, USD Mn)
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.6.3. Market Opportunity Analysis
9. Global A2P Messaging Market Forecast, By Region, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
9.1. North America
9.1.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.1.3. Market Opportunity Analysis
9.2. Europe
9.2.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.2.3. Market Opportunity Analysis
9.3. Asia-Pacific
9.3.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.3.3. Market Opportunity Analysis
9.4. Latin America
9.4.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.4.3. Market Opportunity Analysis
9.5. Middle East and Africa
9.5.1. Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
9.5.3. Market Opportunity Analysis
9.6. Global A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical and Region, 2022 – 2028
10. North America A2P Messaging Market Analysis, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
10.1. Component Analysis 2017 – 2021 and Forecast 2022 – 2028by Revenue (USD Mn),Y-o-Y Growth (%), and Market Share (%)
10.1.1. Platform
10.1.2. A2P Service
10.2. Deployment Mode Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.2.1. On-premises
10.2.2. Cloud
10.3. Application Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Authentication Services
10.3.2. Promotional and Marketing Services
10.3.3. Customer Relationship Management Services
10.3.4. Pushed Content Services
10.3.5. Interactive Messages
10.3.6. Others
10.4. Vertical Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.4.1. Banking, Financial Services, and Insurance
10.4.2. Retail and eCommerce
10.4.3. Hyperlocal Businesses
10.4.4. Healthcare
10.4.5. Travel and Hospitality
10.4.6. Others
10.5. Country Analysis 2017-2021 and Forecast 2022 – 2028by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.5.1. U.S.
10.5.2. Canada
10.6. North America A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical and Country, 2022 – 2028
10.7. North America A2P Messaging Market Dynamics – Trends
11. Europe A2P Messaging Market Analysis, 2017 – 2021 and Forecast, 2020 – 2026 (Revenue, USD Mn)
11.1. Component Analysis 2017 – 2021 and Forecast 2022 – 2028by Revenue (USD Mn),Y-o-Y Growth (%), and Market Share (%)
11.1.1. Platform
11.1.2. A2P Service
11.2. Deployment Mode Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.2.1. On-premises
11.2.2. Cloud
11.3. Application Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Authentication Services
11.3.2. Promotional and Marketing Services
11.3.3. Customer Relationship Management Services
11.3.4. Pushed Content Services
11.3.5. Interactive Messages
11.3.6. Others
11.4. Vertical Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.4.1. Banking, Financial Services, and Insurance
11.4.2. Retail and eCommerce
11.4.3. Hyperlocal Businesses
11.4.4. Healthcare
11.4.5. Travel and Hospitality
11.4.6. Others
11.5. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.5.1. Germany
11.5.2. UK
11.5.3. France
11.5.4. Spain
11.5.5. Italy
11.5.6. Russia
11.5.7. Poland
11.5.8. Rest of Europe
11.6. Europe A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical and Country, 2022 – 2028
11.7. Europe A2P Messaging Market Dynamics – Trends
12. Asia-Pacific A2P Messaging Market Analysis, 2017-2021and Forecast, 2022 – 2028(Revenue, USD Mn)
12.1. Component Analysis 2017 – 2021 and Forecast 2022 – 2028by Revenue (USD Mn),Y-o-Y Growth (%), and Market Share (%)
12.1.1. Platform
12.1.2. A2P Service
12.2. Deployment Mode Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.2.1. On-premises
12.2.2. Cloud
12.3. Application Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Authentication Services
12.3.2. Promotional and Marketing Services
12.3.3. Customer Relationship Management Services
12.3.4. Pushed Content Services
12.3.5. Interactive Messages
12.3.6. Others
12.4. Vertical Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.4.1. Banking, Financial Services, and Insurance
12.4.2. Retail and eCommerce
12.4.3. Hyperlocal Businesses
12.4.4. Healthcare
12.4.5. Travel and Hospitality
12.4.6. Others
12.5. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.5.1. Japan
12.5.2. China
12.5.3. India
12.5.4. ASEAN
12.5.5. Australia & New Zealand
12.5.6. Rest of Asia-Pacific
12.6. Asia-Pacific A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical and Country,2022 – 2028
12.7. Asia-Pacific A2P Messaging Market Dynamics – Trends
13. Latin America A2P Messaging Market Analysis,2017-2021and Forecast, 2020 – 2026 (Revenue, USD Mn)
13.1. Component Analysis 2017 – 2021 and Forecast 2022 – 2028by Revenue (USD Mn),Y-o-Y Growth (%), and Market Share (%)
13.1.1. Platform
13.1.2. A2P Service
13.2. Deployment Mode Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.2.1. On-premises
13.2.2. Cloud
13.3. Application Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Authentication Services
13.3.2. Promotional and Marketing Services
13.3.3. Customer Relationship Management Services
13.3.4. Pushed Content Services
13.3.5. Interactive Messages
13.3.6. Others
13.4. Vertical Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.4.1. Banking, Financial Services, and Insurance
13.4.2. Retail and eCommerce
13.4.3. Hyperlocal Businesses
13.4.4. Healthcare
13.4.5. Travel and Hospitality
13.4.6. Others
13.5. Country Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.5.1. Brazil
13.5.2. Mexico
13.5.3. Argentina
13.5.4. Rest of Latin America
13.6. Latin America A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical and Country, 2022 – 2028
13.7. Latin America A2P Messaging Market Dynamics – Trends
14. Middle East and Africa A2P Messaging Market Analysis, 2017-2021 and Forecast, 2022 – 2028(Revenue, USD Mn)
14.1. Component Analysis 2017 – 2021 and Forecast 2022 – 2028 by Revenue (USD Mn),Y-o-Y Growth (%), and Market Share (%)
14.1.1. Platform
14.1.2. A2P Service
14.2. Deployment Mode Analysis 2017-2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.2.1. On-premises
14.2.2. Cloud
14.3. Application Analysis 2017-2021 and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.3.1. Authentication Services
14.3.2. Promotional and Marketing Services
14.3.3. Customer Relationship Management Services
14.3.4. Pushed Content Services
14.3.5. Interactive Messages
14.3.6. Others
14.4. Vertical Analysis 2017-2021and Forecast 2022 – 2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
14.4.1. Banking, Financial Services, and Insurance
14.4.2. Retail and eCommerce
14.4.3. Hyperlocal Businesses
14.4.4. Healthcare
14.4.5. Travel and Hospitality
14.4.6. Others
14.5. Country Analysis 2017-2021 and Forecast 2022 – 2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
14.5.1. Gulf Cooperation Council (GCC) Countries
14.5.2. Israel
14.5.3. South Africa
14.5.4. Rest of MEA
14.6. MEA A2P Messaging Market – Opportunity Analysis Index, By Component, Deployment Mode, Application, Vertical, and Country, 2022 – 2028
14.7. MEA A2P Messaging Market Dynamics – Trends
15. Competition Landscape 
15.1. Strategic Dashboard of Top Market Players
15.2. Company Profiles (Introduction, Financial Analysis, Component& Service Offerings, Key Developments, Strategies, and SWOT Analysis)
15.2.1. SAP Mobile Services
15.2.2. Tanla Sulutions
15.2.3. Silverstreet BV
15.2.4. MBlox
15.2.5. Tyntec
15.2.6. Syniverse Technologies
15.2.7. OpenMarket Inc.
15.2.8. Genesys Telecommunications
15.2.9. LINK Mobility
15.2.10. Route Mobile Limited
16. Research Methodology
17. Key Assumptions and Acronyms

Report

Company Profile

  • SAP Mobile Services
  • Tanla Sulutions
  • Silverstreet BV
  • MBlox
  • Tyntec
  • Syniverse Technologies
  • OpenMarket Inc.
  • Genesys Telecommunications
  • LINK Mobility
  • Route Mobile Limited

Description

A2P Messaging Market size was valued at USD 63.4 billion in 2021 and is expected to reach a value of USD 80.7 billion by 2028, growing at a CAGR of 3.6% during the forecast period 2022 to 2028. The global market provides a detailed overview of the A2P Messaging Market, which can be segmented by component, deployment mode, application, and vertical. By Component, the A2P messaging market has been segmented into Platform and A2P services. The Platform segment is likely to be the largest and fastest-growing in various component types. By Deployment Mode, the market has been segmented into On-premises, Cloud. The cloud segment accounted for the highest revenue share in the market. By Application, the A2P messaging market has been segmented into Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, and Others. The Authentication Services segment is expected to gain maximum revenue share during the forecast period. Based on Vertical, the market is segmented into Banking, Financial Services and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. According to precision business insights, the Banking, Financial Services, and Insurance segment is predicted to register the fastest growth rate during the forecast period.

Key Development:

In November 2020, Twilio acquired Segment, the market-leading customer data platform, at USD 3.2 billion. This acquisition helps developers and companies access the world’s leading cloud communications platform to effectively manage customer communications, including SMS, Messaging, Voice, Video, Email, and Internet of Things (IoT).

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