AdTech Market Size, Share, Growth, Trends, and Global Industry Analysis: By Offering (Services and Solution), By Advertising (Programmatic Advertising and Non-Programmatic Advertising), By Enterprise Size (Small, Medium, and Large), By Platform (Mobile, Web and Others), By End User (Transport & Logistics, Retail & Consumer Goods, Media & Entertainment, IT & Telecom, Hospitality, Healthcare, Education, BFSI and Others), and Region

AdTech Market size was valued at US$ 923.8 billion in 2023 and is poised to grow at 14.6% CAGR from 2024 to 2030. AdTech (advertising technology) is the term for the hardware and software used to administer, distribute, and evaluate Internet ads. Ad exchanges, supply-side platforms (SSPs), demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), and more are all part of the AdTech sector. These solutions assist marketers in maximizing their ad budget, focusing their ads on the appropriate audiences, and tracking their campaigns' effectiveness. The driving factors of the market are digital transformation, mobile devices, Ad blocking, and data analytics.

However, some of the factors restraining the growth of the market are Ad fraud, data privacy, and concern about ad clutter/disorder for instance, the market is sometimes affected by ad clutter, as customers are flooded with numerous advertisements on various platforms and channels, this may result in less interaction with advertisements and ad fatigue, which could harm the efficiency of marketing campaigns. More and more, advertisers are concentrating on delivering customized and relevant advertising campaigns that break through the noise and meaningfully engage customers. The growing accessibility of programmatic advertising, the focus on privacy-focused advertising solutions, and the investigation of novel forms like immersive and interactive ads are some notable trends.

Furthermore, the way that advertising technologies are incorporated into new platforms like linked TV reflects how consumer behavior is changing. There are opportunities to explore like expanding the markets, and widespread adoption of augmented reality (AR) and visual reality (VR) technologies for more interactive and immersive ad experiences as emerging trends in market AR and VR allow for more engaging and memorable ads to new devices and platforms and also by creative ad forms that appeal to shifting consumer preferences, and use data analytics to target audiences more effectively.

Key Developments

• In march 2023, Amazon.com, Inc. and NVIDIA collaborated to build a flexible, on-demand Artificial Intelligence (AI) infrastructure that can be used to train intricate complicated Language Models (LLMs) and produce generative AI applications.
• In July 2023, Meta Platforms Inc., released Threads, a new social media application.
• In July 2022, For the ad-supported subscription service, Microsoft announced an AdTech cooperation with the international streaming service provider Netflix.