Adventure Travel Market: By Travelers Type By Activity By Age Group By Sales Channel and Geography
Adventure Travel Market size was valued at US$ 68,730.8 million in 2023 and is poised to grow at a CAGR of 13.3% from 2024-30. Activities such as climbing, hiking, caving, rafting, government initiatives, improvement in economic condition and growth in disposable income act as drivers to the global market. The key restrains which hung the market include weather condition and adventure travelling restricts. Artificial Intelligent play vital role providing significant opportunities to global market. The report studies the market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market.
In addition, global market report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed global market to better equip clients with possible investment opportunities across the regions (regional Investment Hot-Spots) and market unmet needs (Product Opportunities). Key stakeholders of the global market report include suppliers, manufacturers, marketers, policy makers, and service providers engaged in global market
Study Period
2024-2030Base Year
2023CAGR
13.3%Largest Market
North AmericaFastest Growing Market
Asia-Pacific
It is noticed that the global adventure travel market has a significant market growth rate on perspective of development of travel and tourism sector. Tourism is generally regarded as the act of travelling to a different location, for either business or pleasure purposes. The act of travelling to another environment, for at least 24 hours, but for no longer than one year, for purposes related to business or leisure. Travel refers to the act of moving from one location to another. This can refer to long-distance travel, short-distance travel, overseas travel, domestic travel and various other forms. Crucially, travel also includes both round trips and one-way journeys, and it covers a wide variety of different travel purposes.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2023 |
US$ 68,730.8 million |
Market CAGR |
13.3% |
By Travelers Type |
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By Activity |
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By Age Group |
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By Sales Channel |
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By Region |
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The global adventure travel market size was valued at US$ 68,730.8 million in 2023 and is projected to grow at a CAGR of 13.3% from 2024-2030.
Austin Adventures, Inc., G Adventures Inc., Mountain Travel Sobek, TUI AG., ROW Adventures, REI Adventures, InnerAsia Travel Group Inc., Intrepid Group Limited, Butterfield & Robinson Management Services, Inc., Abercrombie & Kent Group of Companies S.A.
North-America is the fastest-growing region for adventure travel market
1. Executive Summary |
2. Global Adventure Travel Market Introduction |
2.1. Global Adventure Travel Market Taxonomy |
2.2. Global Adventure Travel Market Definitions |
2.2.1. Travelers Type |
2.2.2. Activity |
2.2.3. Age Group |
2.2.4. Sales Channel |
3. Global Adventure Travel Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Global Adventure Travel Market Dynamic Factors - Impact Analysis |
3.6. Global Adventure Travel Market Competition Landscape |
4. Global Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Adventure Travel Market, By Travelers Type, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
5.1. Solo |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Friends/Group |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Couple |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Family |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
5.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
6. Global Adventure Travel Market Forecast, By Activity, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
6.1. Land-based Activity |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Water-based Activity |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Air-based Activity |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7. Global Adventure Travel Market Forecast, By Age Group, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
7.1. Below 30 Years |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. 30 - 41 Years |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. 42 - 49 Years |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. 50 Years & Above |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8. Global Adventure Travel Market Forecast, By Sales Channel, 2019 - 2023 and Forecast, 2024 - 2030 |
8.1. Travel Agent |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Direct |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Others |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
9. Global Adventure Travel Market Forecast, By Region, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.1. North America |
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia-Pacific |
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Latin America |
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Middle East and Africa |
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
9.6. Global Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Region, 2024 - 2030 |
10. North America Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
10.1. Travelers Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.1.1. Solo |
10.1.2. Friends/Group |
10.1.3. Couple |
10.1.4. Family |
10.2. Activity Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.2.1. Land-based Activity |
10.2.2. Water-based Activity |
10.2.3. Air-based Activity |
10.3. Age Group Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.3.1. Below 30 Years |
10.3.2. 30 - 41 Years |
10.3.3. 42- 49 Years |
10.3.4. 50 Years & Above |
10.4. Sales Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.4.1. Travel Agent |
10.4.2. Direct |
10.4.3. Others |
10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
10.5.1. USA |
10.5.2. Canada |
10.6. North America Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Country, 2024 - 2030 |
10.7. North America Adventure Travel Market Dynamics Trends |
11. Europe Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
11.1. Travelers Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.1.1. Solo |
11.1.2. Friends/Group |
11.1.3. Couple |
11.1.4. Family |
11.2. Activity Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.2.1. Land-based Activity |
11.2.2. Water-based Activity |
11.2.3. Air-based Activity |
11.3. Age Group Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.3.1. Below 30 Years |
11.3.2. 30 - 41 Years |
11.3.3. 42- 49 Years |
11.3.4. 50 Years & Above |
11.4. Sales Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.4.1. Travel Agent |
11.4.2. Direct |
11.4.3. Others |
11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
11.5.1. Germany |
11.5.2. UK |
11.5.3. France |
11.5.4. Spain |
11.5.5. Italy |
11.5.6. Russia |
11.5.7. Poland |
11.5.8. Rest of Europe |
11.6. Europe Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Country, 2024 - 2030 |
11.7. Europe Adventure Travel Market Dynamics Trends |
12. Asia-Pacific Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
12.1. Travelers Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.1.1. Solo |
12.1.2. Friends/Group |
12.1.3. Couple |
12.1.4. Family |
12.2. Activity Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.2.1. Land-based Activity |
12.2.2. Water-based Activity |
12.2.3. Air-based Activity |
12.3. Age Group Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.3.1. Below 30 Years |
12.3.2. 30 - 41 Years |
12.3.3. 42- 49 Years |
12.3.4. 50 Years & Above |
12.4. Sales Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.4.1. Travel Agent |
12.4.2. Direct |
12.4.3. Others |
12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
12.5.1. Japan |
12.5.2. China |
12.5.3. India |
12.5.4. ASEAN |
12.5.5. Australia & New Zealand |
12.5.6. Rest of Asia-Pacific |
12.6. Asia-Pacific Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Country, 2024 - 2030 |
12.7. Asia-Pacific Adventure Travel Market Dynamics Trends |
13. Latin America Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
13.1. Travelers Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
13.1.1. Solo |
13.1.2. Friends/Group |
13.1.3. Couple |
13.1.4. Family |
13.2. Activity Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.2.1. Land-based Activity |
13.2.2. Water-based Activity |
13.2.3. Air-based Activity |
13.3. Age Group Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.3.1. Below 30 Years |
13.3.2. 30 - 41 Years |
13.3.3. 42- 49 Years |
13.3.4. 50 Years & Above |
13.4. Sales Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.4.1. Travel Agent |
13.4.2. Direct |
13.4.3. Others |
13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
13.5.1. Brazil |
13.5.2. Mexico |
13.5.3. Argentina |
13.5.4. Rest of Latin America |
13.6. Latin America Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Country, 2024 - 2030 |
13.7. Latin America Adventure Travel Market Dynamics Trends |
14. Middle East and Africa Adventure Travel Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
14.1. Travelers Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
14.1.1. Solo |
14.1.2. Friends/Group |
14.1.3. Couple |
14.1.4. Family |
14.2. Activity Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.2.1. Land-based Activity |
14.2.2. Water-based Activity |
14.2.3. Air-based Activity |
14.3. Age Group Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.3.1. Below 30 Years |
14.3.2. 30 - 41 Years |
14.3.3. 42- 49 Years |
14.3.4. 50 Years & Above |
14.4. Sales Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.4.1. Travel Agent |
14.4.2. Direct |
14.4.3. Others |
14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
14.5.1. Gulf Cooperation Council (GCC) Countries |
14.5.2. Israel |
14.5.3. South Africa |
14.5.4. Rest of MEA |
14.6. MEA Adventure Travel Market - Opportunity Analysis Index, By Travelers Type, Activity, Age Group, Sales Channel and Country, 2024 - 2030 |
14.7. MEA Adventure Travel Market Dynamics Trends |
15. Competition Landscape |
15.1. Strategic Dashboard of Top Market Players |
15.2. Company Profiles (Introduction, Financial Analysis, Travelers Type & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
15.2.1. Austin Adventures, Inc. |
15.2.2. G Adventures Inc. |
15.2.3. Mountain Travel Sobek |
15.2.4. TUI AG. |
15.2.5. ROW Adventures |
15.2.6. REI Adventures |
15.2.7. InnerAsia Travel Group Inc. |
15.2.8. Intrepid Group Limited |
15.2.9. Butterfield & Robinson Management Services, Inc. |
15.2.10. Abercrombie & Kent Group of Companies S.A. |
16. Research Methodology |
17. Key Assumptions and Acronyms |
Key Market Players