Asparagus Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Fresh Asparagus, Frozen Asparagus, Canned Asparagus, Processed Asparagus), By Color (Green Asparagus, White Asparagus, Purple Asparagus), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Convenience Stores, Foodservice, Others) and Region Forecast 2020-2031

Asparagus Market size was valued at US$ 29,500.0 million in 2024 and is expected to reach US$ 38,042.9 million by 2031, growing at a significant CAGR of 3.2% from 2025-2031. Moreover, the U.S Asparagus Market is projected to grow at 3.5% over the forecast period. The market refers to the global trade, production, and consumption of asparagus, a nutrient-rich vegetable widely valued for its culinary versatility and health benefits. It encompasses fresh, frozen, canned, and processed asparagus products distributed through retail, foodservice, and export channels. The market includes activities across the entire value chain, from cultivation and harvesting to packaging, distribution, and end-use consumption.

The market is characterized by steady demand driven by rising health consciousness, dietary diversification, and the growing popularity of plant-based foods. Key producing countries such as China, Peru, Mexico, and Germany dominate global supply, with exports playing a vital role in market growth. Seasonal availability, labour-intensive cultivation, and logistics requirements influence market dynamics while increasing consumer preference for organic and sustainably grown asparagus provides new growth opportunities. Moreover, expanding retail networks and premium food trends continue to boost market visibility worldwide.

Facts & Figures

• In fact, the China is the world’s largest producer of asparagus, contributing over 7 million metric tons annually, which accounts for more than 85% of global production.
• Peru is the leading global exporter of asparagus, shipping around 120,000–130,000 metric tons per year, primarily to the U.S. and Europe.
• Germany is the largest consumer of white asparagus in Europe, with annual consumption exceeding 70,000 metric tons, especially during its peak harvest season.
• In the United States, California alone accounts for nearly 70%–75% of domestic asparagus production, followed by Michigan and Washington.
• The global asparagus trade is heavily export-driven, with more than 60% of Peru’s asparagus output directed toward international markets.
• Fresh asparagus has a shelf life of 2–3 weeks under proper refrigerated storage, whereas frozen and canned asparagus can last 8–12 months, boosting their demand in export markets.

Key Developments:

• In February 2023, Südwestdeutsche Saatzucht (SWS) expanded its footprint in the asparagus sector by acquiring the asparagus-related activities of BASF’s vegetable seed business, which operated under the Nunhems® brand. This strategic move strengthens SWS’s position in the market, enhancing its breeding programs and seed portfolio.
• In April 2023, Nationwide Produce, one of the UK’s leading fruit and vegetable distributors, announced the launch of a premium British asparagus brand targeted at its wholesale customers to coincide with the start of the new asparagus season.
• In September 2024, three major cooperatives from Granada Centro Sur, Espárrago de Granada, and Espalorquiana finalized a significant merger that positions the province as a leader in the international market. This strategic consolidation has created the largest green asparagus cooperative in Spain and in Europe, giving the region a stronger competitive edge globally. The newly formed entity will market more than 11 million kilos of asparagus annually, of which 7.8 million kilos are Spanish-grown, and will oversee a cultivation area exceeding 1,500 hectares.

Asparagus Market Segmentation:

Based on the type:

• Fresh Asparagus
• Frozen Asparagus
• Canned Asparagus
• Processed Asparagus

Among the different types, fresh asparagus is anticipated to lead the market, driven by strong consumer preference for natural, nutrient-rich, and minimally processed vegetables. Fresh asparagus is widely sought after due to its superior taste, texture, and health benefits, aligning with the global trend toward fresh and organic produce. Growing health awareness, coupled with rising demand in households and foodservice sectors, continues to boost its dominance. Additionally, premium positioning in supermarkets and specialty stores enhances its visibility and sales. With increasing focus on healthy lifestyles and plant-based diets, fresh asparagus remains the most influential segment in shaping market growth.

Based on the color:

• Green Asparagus
• White Asparagus
• Purple Asparagus

Among the color segments, green asparagus is anticipated to dominate the market, primarily due to its widespread availability, affordability, and higher consumer acceptance compared to other varieties. Green asparagus is rich in vitamins, fiber, and antioxidants, making it a preferred choice for health-conscious consumers across both developed and emerging markets. Its versatility in culinary applications from salads and stir-fries to soups and grilled dishes further strengthens demand across households and the foodservice industry. Unlike white asparagus, which is seasonal and region-specific, green asparagus enjoys consistent global consumption. This combination of accessibility, nutritional value, and adaptability ensures its leading position in the market.

Based on the distribution channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Convenience Stores
• Foodservice
• Others

Among the distribution channels, supermarkets and hypermarkets are expected to hold the largest share of the market, owing to their extensive product offerings, strong supply chains, and ability to cater to diverse consumer preferences. These outlets provide customers with direct access to fresh, frozen, and processed asparagus under one roof, ensuring convenience and variety. Supermarkets also emphasize quality assurance, attractive packaging, and frequent promotional campaigns, which further boost sales. The rise of organized retail in both developed and emerging economies has strengthened this channel’s dominance. With growing consumer inclination toward one-stop shopping, supermarkets and hypermarkets remain the leading distribution hub for asparagus.