B2B Laundry Care Market: By Product Type, By Distribution Channel, and Region Forecast 2020-2031

B2B Laundry Care Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Laundry Detergent, Fabric Softener and Others), By Distribution Channel (Off-line Distribution and On-line Distribution), and Region Forecast 2020-2031

B2b Laundry Care Market size was valued at US$ 216.1 billion in 2024 and is expected to reach US$ 342.6 billion by 2031, growing at a significant CAGR of 6.8% from 2025-2031. In almost every household, laundry is a daily and never-ending chore. Outsourcing has a lot of potential to make customers' lives easier. This laundry market includes both B2B and B2C divisions, with B2C accounting for 87 percent of the total. Laundry operations such as cleaning and pressing garments are included in the B2C market, whether done at home or with the support of a laundry service provider (unorganized or organized).

The B2B market, on the other hand, comprises laundry activities including ironing and washing bed towels and sheets, which are performed in-house or through outsourcing to a laundry service provider by enterprises in fields including hospitality and healthcare (unorganized or organized). The market expansion can be attributed to rising consumer awareness of basic hygiene and increased demand for natural home care products. The COVID-19 epidemic had little influence on the laundry care sector. Even during FQ-2020, sales of laundry care products increased as customers became more conscious of illness and the hazardous implications of unsanitary clothing as a result of the pandemic.

Additionally, as consumer knowledge has grown, sales of organic and biodegradable cleansers and synthetic detergents have increased. Because synthetic laundry detergents contain dangerous chemicals that are hazardous to the environment and the skin, the market for organic laundry detergents has risen rapidly. Furthermore, producers were forced to develop plant-based laundry care products due to strict limits imposed on the use of certain chemicals. Surfactants including phosphates, strong bleach, and alkyl were banned in 2017 by the International Association for Soaps, Detergents, and Maintenance Products (AISE). On the other hand, local manufacturers making laundry care items also including detergent powder and cakes are also a big issue for the laundry care sector. These goods are affordable and easily accessible at every grocery store on any street.

 Key Development:

  • In Jan 2022, Henkel intends to combine its Laundry & Home Care and Beauty Care businesses into one, dubbed Henkel Consumer Brands. The corporation will begin preparing for the integration process as soon as possible, with the goal of having the new organization in place by the beginning of 2023. Henkel will create a multi-category development platform with the new business unit, merging its consumer brands and businesses under one roof, including several iconic names like Persil and Schwarzkopf, as well as the hair professional company.
  • In Aug 2021, Godrej Consumer Products Limited (GCPL) has launched digital-first brands in the hopes of capitalizing on the rapid movement of packaged consumer goods to online sales. Single-use laundry capsules Godrej Ezee Detergent Pods; Godrej Protekt All-in-1 Dishwasher Tablets; and Goodknight Anti Mosquito Bed Nets are the three new products.

B2b Laundry Care Market Summary

Study Period

2025-2031

Base Year

2024

CAGR

6.8%

Largest Market

North-America

Fastest Growing Market

Asia-Pacific

B2B Laundry Care Market Dynamics

Laundry Detergent accounted for larger revenue share in global B2B laundry care market with a CAGR of 4.9% and is expected to grow over the forecast. The growth for this segment is due to increase in household expenditure, growth in the real estate sector owing to increase in residential units has enlarged the demand for laundry detergent products across the globe. The growing significance of healthier lifestyles with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rise in per capita spending on household cleaning products including laundry detergents.

B2b Laundry Care Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2025-2031

Market Size in 2024

US$ 216.1 billion

Market Size in 2031

US$ 342.6 billion

Market CAGR

6.8%

By Product Type

  • Laundry detergent
  • Fabric softener
  • Others

By End-User

  • Offline distribution channel
  • Online distribution channel

By Region

  • North America (U.S., Canada)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
  • Latin America (Mexico, Brazil, Argentina, Columbia, Rest of Latin America)
  • Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)

Key Features of the Report

  • The b2b laundry care market report provides granular level information about the market size, regional market share, historic market (2020-2024) and forecast (2025-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and startup’s details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis 

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Frequently Asked Questions

The b2b laundry care market size was valued at US$ 216.1 billion in 2024 and is expected to reach US$ 342.6 billion by 2031, growing at a significant CAGR of 6.8% from 2025-2031.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

1. Executive Summary
2. Global B2b Laundry Care Market Introduction 
2.1.Global B2b Laundry Care Market  - Taxonomy
2.2.Global B2b Laundry Care Market  - Definitions
2.2.1.Product Type 
2.2.2.End-User
2.2.3.Region
3. Global B2b Laundry Care Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global B2b Laundry Care Market Analysis, 2020 - 2024 and Forecast 2025 - 2031
4.1.  Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global B2b Laundry Care Market  By Product Type , 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
5.1. Laundry detergent
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Fabric softener
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Others
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
6. Global B2b Laundry Care Market  By End-User, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
6.1. Offline distribution channel
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Online distribution channel
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7. Global B2b Laundry Care Market  By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asia Pacific (APAC)
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Middle East and Africa (MEA)
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Latin America
7.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8. North America B2b Laundry Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
8.1. Product Type  Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.1.1.Laundry detergent
8.1.2.Fabric softener
8.1.3.Others
8.2.  End-User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.2.1.Offline distribution channel
8.2.2.Online distribution channel
8.3.  Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.3.1.United States of America (USA)
8.3.2.Canada
9. Europe B2b Laundry Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
9.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Laundry detergent
9.1.2.Fabric softener
9.1.3.Others
9.2.  End-User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Offline distribution channel
9.2.2.Online distribution channel
9.3.  Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Germany
9.3.2.France
9.3.3.Italy
9.3.4.United Kingdom (UK)
9.3.5.Spain
9.3.6.Rest of EU
10. Asia Pacific (APAC) B2b Laundry Care Market,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
10.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Laundry detergent
10.1.2.Fabric softener
10.1.3.Others
10.2.  End-User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Offline distribution channel
10.2.2.Online distribution channel
10.3.  Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.China
10.3.2.India
10.3.3.Australia and New Zealand (ANZ)
10.3.4.Japan
10.3.5.Rest of APAC
11. Middle East and Africa (MEA) B2b Laundry Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
11.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Laundry detergent
11.1.2.Fabric softener
11.1.3.Others
11.2.  End-User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Offline distribution channel
11.2.2.Online distribution channel
11.3.  Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.GCC Countries
11.3.2.South Africa
11.3.3.Rest of MEA
12. Latin America B2b Laundry Care Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million)
12.1. Product Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Laundry detergent
12.1.2.Fabric softener
12.1.3.Others
12.2.  End-User Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Offline distribution channel
12.2.2.Online distribution channel
12.3.  Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Brazil
12.3.2.Mexico
12.3.3.Rest of LA
13. Competition Landscape
13.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
13.2.1.Church & Dwight Co. Inc.
13.2.2.Colgate Palmolive Co.
13.2.3.The Dial Corporation
13.2.4.Godrej Consumer Products Ltd.
13.2.5.Henkel AG & Co. KGaA
13.2.6.Girabu SA
13.2.7.Fagor Industrial
13.2.8.Lonza
13.2.9.Belmond
13.2.10.Reckitt Benckiser Group Plc
13.2.11.C. Johnson & Son Inc.
13.2.12.The Clorox Co.
13.2.13.The Procter & Gamble Co.
13.2.14.Unilever NV
14. Research Methodology 
15. Appendix and Abbreviations 

Key Market Players

  • Church & Dwight Co. Inc.
  • Colgate Palmolive Co.
  • The Dial Corporation
  • Godrej Consumer Products Ltd.
  • Henkel AG & Co. KGaA
  • Girabu SA
  • Fagor Industrial
  • Lonza
  • Belmond
  • Reckitt Benckiser Group Plc
  • C. Johnson & Son Inc.
  • The Clorox Co.
  • The Procter & Gamble Co.
  • Unilever NV

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