Barley Flakes Market Size, Share, Growth, Trends, and Global Industry Analysis: By Nature (Organic, Conventional), By Product Type (Hulled Barley, Toasted Barley, Dried Barley, Others), By End User (Food Industry, Feed Industry, Beverages, Others) and Region

Barley flakes market size was valued at US$ 7,850.0 million in 2023 and is projected to reach US$ 11,495.2 million by 2030, growing at a CAGR of 5.6% from 2024-2030.

The industry that produces and distributes barley grains that have been flattened and steamed, usually by rolling and steaming, is known as the market. Rich in fibre, vitamins and minerals, these flakes are regarded as a wholesome whole-grain food item. They are frequently utilized in a range of culinary applications, such as breakfast cereals, snacks, and baked goods. As people become more health conscious and look for alternatives to processed meals, barley flakes have become more and more popular due to the increased desire for plant-based, gluten-free, and healthful food options.

The market for barley flakes has grown steadily as people become more conscious of the health advantages of whole grains, including better digestion, lower cholesterol, and a lower risk of developing chronic illnesses. Additionally, in markets like North America and Europe, where consumers are more likely to choose clean-label and minimally processed food goods, the growing demand for natural and organic products is fuelling demand. The market has also been strengthened by the growth of the vegan and gluten-free food categories because barley flakes are a flexible component that can be used to accommodate a range of dietary requirements. However, challenges such as fluctuating raw material prices and competition from other grain-based products could impact market dynamics.

Key Players

The global market share is inclusive of several barley flakes companies such as Nestle, Dun & Bradsteet, Inc, Vitasana Foods Pvt Ltd, Shiloh Farms, King Arthur Baking Company, Inc, Honeyville, Inc, Briess Malt & Ingredients among others.

Facts & Figures

• In 2022, worldwide barley output was estimated to be 141.5 million metric tonnes, which is a crucial element impacting the market.
• In 2023, Russia exported around 5.2 million metric tons of barley, making a substantial contribution to the global supply of barley used in food processing, including barley flakes.
• The area under organic barley production in the European Union was approximately 1.3 million hectares in 2021, showing an increasing demand for organic barley flakes.
• In 2022, the United States produced 4.5 million metric tons of barley, with a large percentage going to the food business, which includes processed items such as barley flakes.

Key Developments

• In March 2023, Dong Suh Companies, Inc., and Post introduced a new Barley Granola product created from North Dakota-grown barley. This is Dong Suh Foods' first granola-derived cereal, based in Seoul, South Korea. The product includes 27% American barley flour. This invention was made feasible by insights obtained from the Healthy Solutions for Food Barley Uses Course, which will be sponsored by the United States Grains Council and the National Barley Growers Association in 2021.

Barley Flakes Market Segmentation

By Nature: The growing consumer demand for clean-label, organic, and sustainably derived food goods is the primary driver of market. Surge in awareness of the health hazards linked with synthetic chemicals, pesticides, and genetically modified organisms (GMOs), is expected to increase the demand for organic foods. This trend is especially strong among health-conscious consumers, who choose foods free from artificial additives and preservatives. Organic barley flakes, which are grown without the use of synthetic chemicals or fertilizers, meet the customer need for healthier, more natural food options.

Furthermore, organic barley is typically thought to be more nutritious than conventionally cultivated barley since it maintains more beneficial components, such as fibre, vitamins, and minerals. This growing demand for organic products is especially noticeable in North America and Europe, as consumers are increasingly prepared to pay a higher price for organic food options. The organic sector is likely to continue to dominate the market as consumer awareness of sustainability, health, and environmental impact rises, increased demand for organic ingredients in mainstream and niche food items.

By Product Type: The Hull barley is one of the fastest growing product kinds in the market, owing to its health benefits and diversity in food applications. As consumers place a higher value on nutrition and complete foods, hulled barley has grown in popularity because to its high fibre content, vitamins, and minerals, making it an appealing option for health-conscious individuals. Whole grains, such as hulled barley, are in high demand as more individuals follow plant-based, gluten-free, and clean-label diets, looking for natural, minimally processed goods.

Hulled barley is used in a wide range of food products, including morning cereals, soups, salads, and baked foods, which contributes to its popularity. Its ability to retain nutritional value while offering a rich, nutty flavour makes it a popular choice in health food markets. Furthermore, the growing trend toward functional foods, as well as increased awareness of the health advantages of fibre-rich diets, are driving up demand for hulled barley. As the market for whole grains grows, particularly in North America and Europe, the popularity of hulled barley is likely to increase, solidifying its place as one of the top product types in the market.

By End User: The food industry is the main end user of barley flakes, driven by rising customer demand for whole grains and healthful, natural ingredients. Barley flakes are commonly utilized in the manufacture of morning cereals, snack bars, bakery goods, and functional meals. Their excellent nutritional content, which includes fibre, antioxidants, and key minerals, making them a popular choice among health-conscious consumers. As the demand for plant-based and gluten-free foods grows, barley flakes are being included into a wide range of food products, helping to expand this market. The food industry's emphasis on supplying healthful, high-quality ingredients is likely to keep barley flakes in great demand.