Brown Sugar Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Light Brown Sugar and Dark Brown Sugar), By Form (Powdered, Syrup, and Granulated), By Source (Cane Sugar and Beet Sugar), By Application (Bakery, Confectionery, Beverage, Dairy, and Others), By End-Users (Pharmaceuticals, Food & Beverage Industry, and Others) and Region  

Brown Sugar Market was valued at US$ 17,752.6 million in 2022 and is expected to grow at 9.3% CAGR from 2023 to 2029 owing to the potential health benefits of brown sugar over white sugar. The brown sugar has slightly higher calcium, iron, and potassium content. The increased awareness among consumers regarding the health benefits of brown sugar from relieving menstrual cramps, and improving skin health to aiding in weight loss is expected to drive the brown sugar market. Moreover, the increased use of brown sugar in bakery products owing to its appealing texture, tenderness, and softness has increased the demand for brown sugar in the market. Sugar consumption is tremendous throughout the world to increase flavor and extend shelf life leading to the increased demand for brown sugar. For instance, according to American Heart Association, women should consume no more than 6 teaspoons and men no more than 9 teaspoons of added sugar per day, however, the average adult consumption is 24 teaspoons per day thus increasing the demand for sugar.

Based on application, the beverage sector is dominating the market owing to the increased demand for energy and fruit-based beverages. For instance, in 2023, Honeybon launched brown sugar drink series further surging the demand in the market.  But the increasing inclination of consumers towards sugar-free products and increasing health concerns such as heart diseases, diabetes, obesity, and others are likely to restrain the growth of the brown sugar market. However, with the increased demand for natural and organic food ingredients, increased customer base, urbanization, improved infrastructure, and a number of government regulations that uphold the quality of the produce has surged the market and is expected to further increase in the forecasted period. Brown sugar is an unrefined or partially refined soft natural sugar consisting of sugar crystals with some residual molasses content (3.5-6.5%), that is naturally moist from the hygroscopic nature of the molasses. Brown sugar is intended to provide your body with carbohydrates to use as energy but is relatively low in nutrients and high in calories.

Brown Sugar Market Key Developments:

• In April 2022, Flour Mills of Nigeria (FMN), through its sugar milling subsidiary, Sunti Golden Sugar Estates, launched a wholly made-in-Nigeria brown sugar dubbed Sunti Brown Sugar under the company’s flagship brand Golden Penny.
• In March 2021, Dalmia Bharat Sugar and Industries (DBSIL) forayed into the business-to-consumer segment and announced the launch of its packaged sulphur-free white crystal sugar and natural brown sugar under the brand name Dalmia Utsav.