Chromebook Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Chromebook Laptops, Chromebook Convertibles, and Chromebook Tablets), By Application Type (Education Sector, Corporate Sector, and Others), and Region Forecast 2024-2030

The chromebook market size was valued at US$ 4,321.7 million in 2023 and is projected to reach a value of US$ 5,351.4 million by 2030, at a CAGR of 3.1% from 2024-2030. Moreover, the U.S. chromebook market is projected to grow significantly, reaching an estimated value of US$ 2,804.3 million by 2032.

Chromebook is a computer or an online-based tab that has evolved based on Google's development of the chrome operating system. The market is phenomenally growing as there is an advance growing demand for an efficient low-cost computer. As more than half of this boom comes from the education sector, it becomes a choice for schools and universities as it is free of hassle and cost-effective for integration into Google Workspace. However, most of the functions and apps for chromebooks can be accessed only through the internet. That does not pose a problem for a person who always has internet. For one person who still lives in areas with spotty or restricted connectivity, though, this becomes a hindrance.

Key Players

The Chromebook market share is inclusive of several companies such as Lenovo, Dell, Samsung, HP, Acer, ASUS, Hisense, Haier, Google, CTL and Others. HP held its top spot, with more than 10% of the market share, as chromebook shipments jumped 69% compared to last year. Lenovo took the second spot as its chromebook shipments increased 15% more. Dell fell to third place with a decline of 15% at around 1.3 million units shipped. Acer and Asus ranked fourth and fifth, respectively, dropping market share to both compared to the previous year.

Key Takeaways

• Based on Product Type, Chromebook Laptops segment holds the 32.1% market share in chromebook market.
• Based on Application Type, Educational Sector segment holds the 46.8% market share.

Facts & Figures

• In fact, Chromebook shipments went up 276% year over year in Q1 2021. Due to the pandemic making schools do remote learning, the shipment worldwide was 12 million units.
• From 2020, we can see that schools purchased about 80% of the global sales of Chromebooks, which shows the dominance of the education sector in the market.
• Chromebooks have seen a record high share in the U.S. K-12 education market at above 51% in May 2021, going ahead of Windows and macOS devices.
• Chromebooks reached 24.3% of the total Europe laptop sales as of September 2021, and this category has been growing at a fast pace in the region.

Key Developments

• 2024: Acer announced and launched its new model, Acer Chromebook Spin 714; new editions of this device seem to bring some performance improvements and added security features.
• 2023: HP Chromebook x360 HP unveiled an bendy 2-in-1 for education and business purposes.
• 2022: Google acquires Fitbit and expands the Wear OS line to place health and wellness features in Chromebooks.

Chromebook Market Segmentation:

By Product Type: The market share of the chromebook laptops segment is maximum in the chromebook market. This is because chromebook laptops are highly adopted in the education sector due to their affordability, ease of use, and cloud-based functionality. They provide a cost-effective solution for schools and students, making them the preferred choice over Chromebook convertibles and tablets.

By Application: The largest market share in the chromebook market belongs to the educational sector. Since Chromebooks are, first and foremost, extremely budget-friendly, making them more of an attractive option for schools and universities wishing their students to be equipped with modern technology without busting a budget. Their ease of use, long battery life, and integration into Google Workspace for education make them even more attractive. For example, most K-12 schools in the United States have rolled out Chromebooks to the classrooms of those schools, giving learners access to digital learning tools and resources.