Collagen Supplements Market Size, Share, Growth, Trends, and Global Industry Analysis: By Form (Powdered Supplements, Capsules & Gummies, Drinks & Shots, Others), By Source (Animal-based, Marine-based), By Distribution Channel (Grocery Retail Stores, Pharmacies/Drug Stores, Online Retail Stores, Speciality Stores, Others) and Region Forecast 2020-2031

Collagen Supplements Market size was valued at US$ 4,853.4 million in 2024 and is expected to reach US$ 7,394.7 million by 2031, growing at a significant CAGR of 6.2% from 2025-2031. The market refers to the global industry involved in the production, distribution, and consumption of dietary supplements formulated with collagen—an essential structural protein found in skin, bones, joints, and connective tissues. These supplements are typically derived from animal or marine sources and are available in various forms, such as powders, capsules, tablets, and beverages. Collagen supplements are designed to support skin elasticity, joint health, bone strength, and overall well-being. The market caters to a wide range of consumer segments, including aging populations, fitness enthusiasts, and individuals seeking beauty-from-within solutions.

The market is witnessing significant growth due to increasing consumer awareness of preventive healthcare and the rising demand for natural, functional ingredients in daily diets. A growing aging population, particularly in North America, Europe, and parts of Asia, is driving interest in collagen for joint and skin health. Moreover, the influence of social media and celebrity endorsements has boosted the popularity of collagen-based beauty products. Innovations in flavor, formulation, and delivery methods, such as collagen-infused drinks and gummies, are attracting younger demographics as well. With rising trends in clean-label and sustainably sourced ingredients, marine collagen and plant-based collagen boosters are gaining traction, further shaping the market’s expansion globally.

Facts & Figures

• Clinical studies on hydrolyzed collagen supplements have demonstrated a 13.8% increase in skin hydration, a 22.7% gain in skin elasticity, and a 19.6% reduction in skin roughness after 12 weeks, measured against placebo groups
• According to the World Health Organization, the number of people aged 60 and older is projected to rise from 1.1?billion in 2023 to 1.4?billion by 2030, fueling demand for collagen supplements focused on skin aging, bone strength, and joint health.
• One trial noted a 31.9% improvement in hair health, including increased hair count and scalp condition, underscoring broader cosmetic benefits under collagen supplementation.

Key Developments:

• In April 2025, the U.S. FDA approved ZEVASKYN, a type VII collagen–expressing autologous cell-sheet therapy developed to treat wounds in patients with recessive dystrophic epidermolysis bullosa (RDEB). This marks a groundbreaking advancement in cell-based collagen therapies, offering new possibilities in regenerative wound healing.
• In February 2025, Revive Collagen launched a ready-to-drink marine collagen beverage in the UAE, catering to rising consumer demand for convenient, beauty-focused nutraceuticals. This aligns with a broader trend toward on-the-go lifestyle formats and marine collagen’s popularity in skincare.

Collagen Supplements Market Segmentation:

Based on the form:

• Powdered Supplements
• Capsules & Gummies
• Drinks & Shots
• Others

Among the various forms of collagen supplements, powdered supplements hold the dominant market position due to their high versatility, ease of incorporation into daily diets, and cost-effectiveness. These powders, typically hydrolyzed collagen peptides, are favored for their quick absorption and bioavailability, allowing them to mix easily into water, coffee, smoothies, or food without altering taste or texture. Consumers prefer powdered formats for their customizable dosage, making them suitable for personalized wellness routines. In North America and parts of Asia, especially Japan and South Korea, powdered collagen is considered a staple in beauty and joint-health regimens.

Moreover, powders are often available in bulk packaging, reducing per-serving costs and minimizing environmental waste compared to single-use formats. Brands also capitalize on this segment by offering enhanced formulations with added vitamins (like C and biotin) to improve efficacy. With rising health awareness and demand for functional nutrition, powdered collagen continues to lead the market in both sales volume and innovation.

Based on the source:

• Animal-based
• Marine-based

Marine-based collagen is emerging as the fastest growing source segment in the market, driven by its superior bioavailability, sustainability, and appeal among pescatarians and clean-label consumers. Extracted primarily from fish skin and scales, marine collagen is rich in Type I collagen, which is known for supporting skin elasticity, hair strength, and nail growth. Studies suggest that marine collagen peptides are absorbed up to 1.5 times more efficiently than bovine collagen, making them highly effective in beauty-from-within products.

Additionally, marine collagen aligns well with eco-conscious consumer trends due to its use of seafood byproducts, contributing to a reduced environmental footprint. The surge in demand is especially prominent in Asia-Pacific and North America, where premium wellness and cosmetic supplements are in high demand. With the growth of flexitarian diets and rising preference for non-mammalian sources, marine-based collagen is rapidly capturing market share, particularly among skincare-focused and ethically motivated consumers.

Based on the distribution channel:

• Grocery Retail Stores
• Pharmacies/Drug Stores
• Online Retail Stores
• Speciality Stores
• Others

Online retail stores have emerged as the dominant and fastest-growing distribution channel in the market, propelled by digital transformation, convenience, and broader product accessibility. With the global rise in internet penetration and smartphone usage, especially in urban and semi-urban areas, e-commerce platforms such as Amazon, iHerb, and Flipkart have become key marketplaces for health and beauty supplements. Consumers benefit from a wide range of collagen products, user reviews, subscription options, and discounts, making online shopping highly appealing.

The COVID-19 pandemic significantly accelerated the shift toward online purchases of dietary and wellness products, and this trend has sustained into the post-pandemic era. Additionally, online platforms allow emerging brands to enter the market quickly and reach niche demographics through targeted digital marketing and influencer collaborations. The ability to compare formulations, access global brands, and order from the comfort of home continues to reinforce the dominance of online retail in collagen supplement sales.