Comic Book Market size is expected to be valued at USD 9,852.6 million in 2022 and is poised to grow at a significant CAGR of 5.2% over 2022–2028. A comic book also called a comic magazine is a publication that consists of comic art in the form of sequential panels that represent individual scenes with fascinating stories and attractive graphics. The comic book market helps the reader to improve vocabulary or to entertain for a period. Generally, comic books have added moral values or positive images which help to build the mindset of children. It is available in different genres like fantasy, detective, romance, science, and others. Growing initiatives to promote comics among children and surging online content after COVID-19 will boost the global comic book market. The global key players in the market are increasing their collaboration with other entertainment sectors like sports to create more appealing content that can grab consumers’ attention. For example, FIFA 23 HERO players were reimagined as comic book characters in collaboration between EA and Marvel. In this latest collaboration between EA Sports and Marvel, Landon Donovan, Ricardo Carvalho, Claudio Marchisio, Yaya Touré, and Park Ji-sung have been drawn as Marvel superheroes. Moreover, the Popularity of comic events such as CCI Pop Culture Forum, San Diego Comic-Con 2020, World-Con New Zealand 2020, DC Fandome, and SaveDareDevil Con is the key driver for the adoption of comics among adults and children. According to recent data, the best-selling American single-issue comic of all time was X-Men, which was published in 1991 and has since sold almost 8.2 million copies. However, the wide availability of substitute products and enormous online video content is hindering the global comic book market growth.
Recent Market Developments:
In April 2022, the collaboration between Fortnite and Marvel is a love saga that began in 2019 and is still going strong with seasonal collaborations from in-game cosmetics to exciting elements added to the game.
In Oct 2021, Penguin Classics is pleased to collaborate with Marvel Comics to publish a new series, the Penguin Classics Marvel Collection.