Cranberry Extracts Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Liquid, Dried and Powder), By Application (Food & Beverages, Pharmaceuticals, Nutraceuticals, Confectionary, Bakery and Personal care & beauty products), By Distribution Channel (Direct, Distributors, Wholesalers and Online) and Region Forecast 2020-2031

Cranberry Extracts Market size was valued at US$ 115.8 million in 2024 and is expected to reach US$ 146.3 million by 2031, growing at a significant CAGR of 3.4% from 2025-2031. Cranberry is an evergreen plant that flourishes in moist environments like marshes and swamps. This shrub is found in the northern regions of the United States. Cranberry extract comes in various forms, such as liquid, anthocyanin pigment, and powder. The global market provides a detailed overview of the market size, and that can be segmented by product, by application, and by Distribution channel. By product, the market has been segmented into Liquid, Dried, and Powder. The liquid segment is likely to be the significant growing segment in terms of product. Liquid cranberry is a concentrated product found in liquid form, which can be utilized as an ingredient or additive in numerous beverages and food. Cranberry fruit has been traditionally utilized for curing urinary tract infections (UTI), as it has a diuretic effect. It comprises proanthocyanidins, phenolic acids, and anthocyanins which act together to stop the formation of particular kinds of bacterial biofilms on epithelial surfaces such as gall bladder, kidneys, etc., consequently preventing UTIs.

Based on Application, the market is segmented into Food & Beverages, Pharmaceuticals, Nutraceuticals, Confectionary, Bakery Products, and Personal care & beauty products. Among these, the nutraceuticals segment is expected to have a significantly growing market during the forecast period 2022-2028. Cranberry extract is widely used in manufacturing dietary supplements due to its antioxidant properties. It comprises flavonoids, tannins, and anthocyanins which are helpful for health as they act as antioxidants that avoid damage to free radicals. Cranberries also possess anti-inflammatory effects on the cells, which help defend them from infections and other inflammatory disorders like arthritis and atherosclerosis, among others. Based on the Distribution channel, the market is segmented into Direct, Distributors, Wholesalers, and Online. The Distributors segment is expected to have a significant share in 2021.

Key Developments

• In August 2022, Beefeater launched a brand new cranberry and rhubarb flavoured gin, in US.
• In November 2021, Ocean Spray launched new flavors, including cranberry, of Frutas Frescas juice beverages and expanded its distribution at Walmart.