Customized Premixes Market Size, Share, Growth, Trends, and Global Industry Analysis: By Form (Powder, and Liquid), By Nutrient (Vitamins, Minerals, Amino Acids/ Proteins, Mixtures, and Other Specialty Ingredients (phytochemicals), By Application (Nutraceuticals, Cereals, Dairy Products, Infant Foods, Beverages, Pharmaceuticals, Personal Care, Bakery & Confectionery, and Animal Feed), and Region Forecast 2019-2030

Customized premixes market size was valued at US$ 8,634.10 million in 2023 and is projected to reach a value of US$ 12, 812.0 million by 2030, at a CAGR of 5.8% from 2024-2030. Moreover, the U.S. customized premixes market is projected to grow significantly, reaching an estimated value of US$ 5,162.9 million by 2032.

Major demand growth of vitamin and mineral-enriched foods together with growing consumer health consciousness will drive the market forward. All these-vitamins, minerals, amino acids, nutraceuticals, fibres, and nucleotides-make their place in customized premixes, a dry or liquid tailor-made blend containing an assortment of nutrients. Due to the growing tendency among sports enthusiasts and athletes to consume upwardly more fortified beverages, such as sports drinks and energy drinks, premix demand has seen a sharp rise in recent times.

Key Players

Major players in the customized premixes market include DSM Nutritional Products, Cargill, BASF, NutraBlend, Balchem Corporation, While Nutraceutical Corporation, FMC Corporation and Archer Daniels Midland Company (ADM), with each company being known for its innovative solutions across various sectors.

Key Takeaways

• North America is heavily dominating the global market of customized premixes.
• Asia Pacific is expected to have the most significant growth in the global market.
• By form, The Powder segment had the maximum revenue share of approximately 59.1% of the market.
• By nutrients, the vitamins segment holds a 37.1% market share in the market.
• By application, the food & beverages sector dominated the market and holds 42.1% market share.

Facts & Figures

• As of September 2023, 65% of food and beverage manufacturers plan to invest in customized formulations by 2025.
• As of March 2023, 60% of consumers prefer brands that offer transparency in ingredient sourcing and formulation.
• In March 2022, 47% of dietary supplement users indicated a growing interest in personalized nutrition options.

Key Developments in Customized Premixes Industry

• In March 2022, SternVitamin introduced a range of micronutrient premix concepts, including SternMind, SternFocus, PureVITalizer, SternDe-Stress, and Relax. These concepts aim to enhance cognitive performance and mental well-being, catering to the growing market demand for such products in food supplements, foods, and beverages industries
• In November 2022, the Wright Group launched the TWG Health & Nutrition (TWG) division with customized premixes being a key focus

Market Segmentation

By Form: The Powder segment had the maximum revenue share of the market. Powder premixes are highly preferred over liquid premixes because of their more benefits, including cost-effectiveness, convenient packing, stability, and flexibility. Supplements that have to be consumed in large numbers are also preferred over powder premixes.

By Nutrient: The market is divided into vitamins, minerals, amino acids, nutraceuticals, and others. The vitamins segment held the largest share in the market in the year 2023, as the awareness among consumers towards the need for key vitamins to keep them healthy and fit increased. The segment of nutraceuticals is expected to grow rapidly during the next couple of years due to the rising trend of preventive health and wellness treatment.

By Application: Application wise, customized premixes are categorized into food & beverages, pharmaceuticals, dietary supplements, animal feed, among others. The food & beverages sector dominated the market, with demand rising for functional and fortified food products. Consumers are seeking customized premixes in their food & beverage preferences to meet the nutritional needs, enhance the product's quality, and attain better health and wellness. The pharmaceuticals segment is also likely to expand at an aggressive rate in the assessment years since the prevalence of chronic diseases and health conditions is increasingly becoming rampant, which demands pharmaceutical formulations with customized nutrient blends.