Dietary Supplements Market Size, Share, Growth, Trends, and Global Industry Analysis: By Ingredients Type (Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, Other), By Form (Tablets, Soft Gels, Gummies, Liquids, Powders, Capsules, and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, Skin/ Hair/ Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, Prenatal Health, and Others), By End User (Adults, Geriatrics, Infants, Children, and Pregnant Women), and Region Forecast 2019-2030

The global dietary supplements market size was valued at US$ 158,935.7 million in 2023, at a CAGR of 3.7% from 2024-2030. The aging population, increased health consciousness, and expanding demand for preventative healthcare are the main factors driving the market. Supplement usage has increased as a result of consumers' growing awareness of their nutritional intake as well as their desire for better immune support and general well-being. The emergence of direct-to-consumer sales channels and e-commerce also helps to sustain industry expansion.

Restraints, however, include strict legal requirements, worries about supplement quality, and possible negative consequences. Strict rules enforced by regulatory agencies such as the FDA might cause a delay in the clearance of products. The growing market for organic and plant-based supplements, especially from health-conscious and vegan customers, presents opportunities. Gummies and powders are examples of innovative delivery forms that provide significant potential. Important developments include tailored dietary plans based on each person's requirements and the rising popularity of supplements targets specific concerns like immunity, mental health, and weight management, fueled by the COVID-19 pandemic.

Key Players

The dietary supplements market share is inclusive of several companies such Amway Corporation, Abbott Laboratories, Archer Daniels Midland Company, Bayer AG, Glanbia plc, Herbalife Nutrition Ltd., GlaxoSmithKline plc, Nestlé S.A., Pfizer Inc., DSM Nutritional Products AG, Nature's Bounty Co., Otsuka Holdings Co., Ltd., Pharmavite LLC, GNC Holdings Inc., Suntory Holdings Limited, The Himalaya Drug Company, The Nature's Way Co., NOW Foods, USANA Health Sciences, Inc., and Xan Go, LLC.

Facts and Figures

• The Indian government announced an economic stimulus package under the Atmanirbhar Bharat Abhiyan and allocated US$ 535 million to the herbal sector to promote herbal cultivation.
• Nestle S.A. invested US$ 31.46 million to build its first research and development center in Ireland. The new R&D center will concentrate on conducting scientific research to promote innovations in the creation of milk-based materials and newborn feeding products for the global market.

Key Developments

• In September 2024, Bayer introduced a brand-new approach to healthy aging for customers. The company's main goal is to provide customers with its cutting-edge Age FactorTM ecosystem with items that promote healthy aging. It merges a scientifically expressed food supplement, a saliva-enabled biological test from Chronomics, and a popular wellness partner application.
• In April 2024, Dr. Reddy's Laboratories and Nestlé's Indian division inked a deal for the production and marketing of medical nutrition supplements and goods. This joint venture is an important move since it would allow Nestlé to leverage Dr. Reddy's robust distribution and retail network to reach more people throughout the country with their science-based nutritious formulas.

Dietary Supplements Market Segmentation

By Ingredients Type: Vitamins are the most common ingredient type in the market since they are used by a wide range of customer demographics. Multivitamins in particular are crucial for correcting nutritional deficits and preserving general health. Customers can quickly identify and have faith in them due to their ability to strengthen immunity, increase vitality, and promote heart and bone health. The domination of vitamins is also driven by greater knowledge of preventative healthcare and well-being, which has led to a growth in the market for supplements that enhance immunity, notably following the worldwide COVID-19 epidemic. Moreover, vitamins are suitable for a wide range of age groups, which makes them adaptable and well-liked.

By form: The ease, affordability, and extended shelf life of the tablet form have made it the most popular form in the market. Tablets are a convenient and cost-effective way to manufacture large quantities of supplements. Consumers who are concerned about dosage accuracy will find tablets appealing. Their formulation adaptability allows for the mixing of various active components into a single tablet, which makes them perfect for combination supplements and multivitamins. Additionally, tablets are user-friendly for individuals with hectic lifestyles due to their small size and mobility. Strong customer demand for dependable, inexpensive, and user-friendly supplement choices underpins this supremacy.

By Application: The construction industry leads the diamond tool market in terms of application. In the construction industry, diamond tools are widely used for drilling, cutting, grinding, and polishing hard materials including stone, asphalt, and concrete. Diamond tools are perfect for heavy-duty construction operations including road building, demolition, and infrastructure development because of their exceptional accuracy and endurance. The need for diamond tools in construction is driven by the increasing demand for infrastructure projects, urbanization, and rehabilitation operations globally. Their prominence in this industry may be attributed to their resilience to harsh environments, higher cutting speeds, and less downtime from tool replacement. These features make them indispensable for effective building operations.

By End user: The energy and weight management sector is the leading application in the market. This is a result of consumers being more conscious of fitness, wellness, and health; more individuals are turning to supplements to boost their energy levels and help them achieve their weight loss or management objectives. The need for supplements that increase metabolism, increase stamina, and help in fat burning has increased due to the growing incidence of sedentary lifestyles, obesity, and related health issues. Moreover, the increasing worldwide inclination towards active living, gym culture, and fitness regimens strengthens the need for dietary supplements aimed at energy and weight control. The leading companies in the business are using creative product offers and marketing techniques to further support this segment's supremacy.