Digestive Health Products Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Dairy Products, Non-alcoholic Beverages, Bakery Products, Cereals, and Others), By Ingredients (Prebiotics, Probiotics, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience stores, Online Stores, and Others), and Region Forecast 2020-2031

Digestive Health Products Market size was valued at US$ 55.9 billion in 2024 and is expected to reach US$ 97.1 billion by 2031, growing at a significant CAGR of 8.2% from 2025-2031. The increased prevalence of digestion-related problems right from malnutrition and eating disorders to obesity. According to the National Institute of Diabetes and Digestive and Kidney Diseases, about 60 to 70 million people are affected by all sorts of digestive diseases. Digestive Health products are a range of products intended to improve digestion by allowing the proper breakdown and absorbance of nutrients to keep the body healthy. The presence of several enzymes in digestive health products, such as lipase, amylases, and lactase, aids in maintaining stomach acid levels and enhances nutritional digestion. The increased demand for digestive enzyme supplements and probiotics to improve digestion is expected to drive the market.

For instance, in 2023, FerryX launched a probiotic able to thrive during inflammation for irritable bowel syndrome. Moreover, the recent development and studies to isolate certain microbial species targeted for specific digestion-related problems have led to increased opportunities for the development of the market. Additionally, consumers are increasingly seeking ways to enhance their health and well-being, which is expected to fuel demand for digestive dairy products. This is due to bad eating patterns and a sedentary lifestyle. Manufacturers are reacting to this need by releasing novel products that have various advantages for digestive health.

For instance, Biocatalysts Ltd. introduced the enzyme Lipomod 4MDP (L004MDP) in July 2021 with a focus on the dairy flavour market. The generation of medium to long-chain fatty acids is significantly reduced when this enzyme produces large amounts of short-chain fatty acids. But, the stringent regulations for launching these products hinder the growth of the market. However, the market for digestive health products is expanding significantly as a result of changing consumer lifestyles, an increase in the working population, consumers' hectic schedules, an increase in the number of geriatric consumers, rising disposable income, and rising healthcare spending and is expected to increase in the forecasted period.

Key Developments

• In February 2023, United Digestive, a leading physician practice management organization serving GI physicians and gastroenterology practices nationwide partnered with the Gastroenterology Group of Naples (GGN) and Gulfshore Endoscopy Centre based in Naples.
• In November 2021, ADM, a global leader in nutrition and agricultural organization and processing completed its purchase of Deerland Probiotics & Enzymes.
• In February 2021, Seed Health, a microbial sciences company acquired Auggi’s technology assets to expand its technology portfolio and launched its first digital product for real-time Bristol stool typing, the world’s largest stool image database, and a mobile monitoring application for clinical research.