Digital Video Advertising Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2017-2021 and Forecast 2022-2028

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Digital Video Advertising Market By Type (Desktop and Mobile), End User (Retail & E-commerce, IT & Telecommunication, Automotive, BFSI, Consumer Goods & Electronics, Government, Media & Entertainment and Others), and Geography

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Report

Description

Digital Video Advertising Market size was valued at USD 26.6 billion in 2021, growing at a CAGR of 40.9% during the forecast period 2022-28. Digital video advertising is becoming more and more popular among advertisers as a result of advancements in technology and shifting consumer trends. The use of visual media outside of traditional cable and satellite TVs is growing among people. New revenue sources for marketers and broadcasters are being made possible by non-traditional platforms like computers, mobile phones, OTT media platforms, and social media applications. These channels also enable advertisers to improve their service delivery methods. Video marketing and advertising are effective ways to draw in customers. A method of promoting a certain commodity or service in a video format is known as digital video advertising, often referred to as online video advertising. The video is shared on a number of social networking sites, including Facebook and Instagram, as well as news websites, mobile applications, and video games. Digital video advertising includes online display ads that appear within a programme or website and typically appear prior to, during, or after an online video broadcast. Due to the rise in in-home media consumption, TV viewing, and use of social media platforms and streaming services during the COVID-19 pandemic, advertisers are adapting their digital advertising marketing strategies, which is expected to positively affect the global market for digital video advertising. During the forecast period, an increase in demand for advertising process automation is anticipated to drive the digital video advertising market. Worldwide usage of smart devices such as smartphones and televisions is anticipated to drive the global digital video advertising market during the forecast period. During the projection period, it is also projected that the emergence of digital technologies like artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) will increase demand for digital video advertising. It is projected that increasing OTT platform adoption will give advertisers more opportunities to increase their digital video advertising. This is thus expected to fuel market expansion. High-quality digital video content presentation helps to increase investments in eCommerce products exhibited on numerous platforms by grabbing customers’ attention in brief moments. A significant barrier to the expansion of the digital video advertising industry has been high expenses. Given the growth of social media and digital content in recent years, advertisements have increased dramatically. The price of digital video advertisements keeps going up since it depends so much on the calibre of the content, the volume of visitors needed, and other factors, which slows down demand from small businesses. Furthermore, in order to reach a bigger audience, large investments are required for digital advertising on some of the most well-known and influential platforms, such YouTube, Facebook, and others.

 

Recent Market Developments:

In June 2021 – Clinch and DeepIntent joined forces to provide patients with relevant digital pharmaceutical ads. Pharma marketers will be able to test personalised messaging using a variety of digital platforms, such as display, online video, and CTV, and make changes in real-time. DeepIntent can therefore boost its CTV spending by 20 times as a result of this partnership.

In February 2021 – Spotify AB has been acknowledged as a Spotify Advertising Partner, according to a statement from D.A.Consortium, Inc. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

Digital Video Advertising Market

MARKET SUMMARY
-
40.9%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 40.9%
  • Largest Market– Asia Pacific
  • Fastest Growing Market–  North America

Digital Video Advertising Market

  • The report on global digital video advertising market gives historical, current and future market sizes (US$ Bn) on the basis of by type, end user and geography
  • The digital video advertising market report gives comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
Key Players
  • Verizon Communications
  • RTL Group S.A.
  • Publicis Groupe
  • Tremor International
  • Longtail Ad Solutions
Digital Video Advertising Market Dynamics

Surge in demand for new advertising strategies to draw clients in the digital world, the global market for digital video advertising is anticipated to grow quickly over the forecast period. Consumer behaviour changes and advancing technology have pushed marketers to use creative methods of advertising. This is primarily due to the consumer’s present increased attention to brands and products. The rise in usage of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to raise the demand for digital video advertising around the globe. Google is experimenting with VR advertising. Demand for digital video advertising has been driven up by an increase in online shopping and a substantial shift in consumer purchasing habits. However, during the anticipated period, the impact of GDPR and other privacy rules on the usage of internet data is anticipated to restrain the market for digital video advertising.


North-America Got Significant Share

Digital Video Advertising Market

On the basis of regions, the market share is divided into North America, Asia-pacific, Europe, the Middle East, and the African region. North America held the largest market share in the global digital video advertising market in 2021 and is growing at an xx% CAGR due to the widespread use of smartphones and smart televisions in the region. The market for digital video advertising is additionally anticipated to grow throughout the projected period as consumers increasingly switch from traditional cable TVs to OTT media delivery systems. Asia Pacific market for digital video advertising is anticipated to offer huge opportunities during the projection period. This is explained by the rising investments made by telecommunications companies in high-speed internet services, which in turn boosts consumer adoption of smart devices, OTT platforms, social media platforms, etc., thereby driving the market for digital video advertising.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
Digital Video Advertising Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

In February 2021 – Spotify AB has been acknowledged as a Spotify Advertising Partner, according to a statement from D.A.Consortium Inc. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

The digital video advertising market size is poised to grow at a significant CAGR of 40.9% over 2022–2028.

The digital video advertising market size is valued at USD 26.6 billion in 2021.

The desktop digital video advertising segment holds the highest market share.


Report

Company Profile

  • Verizon Communications
  • RTL Group S.A.
  • Publicis Groupe
  • Tremor International
  • com
  • Longtail Ad Solutions
  • Viant Technology
  • PubMatic
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Conversant LLC.

Description

Digital Video Advertising Market size was valued at USD 26.6 billion in 2021, growing at a CAGR of 40.9% during the forecast period 2022-28. Digital video advertising is becoming more and more popular among advertisers as a result of advancements in technology and shifting consumer trends. The use of visual media outside of traditional cable and satellite TVs is growing among people. New revenue sources for marketers and broadcasters are being made possible by non-traditional platforms like computers, mobile phones, OTT media platforms, and social media applications. These channels also enable advertisers to improve their service delivery methods. Video marketing and advertising are effective ways to draw in customers. A method of promoting a certain commodity or service in a video format is known as digital video advertising, often referred to as online video advertising. The video is shared on a number of social networking sites, including Facebook and Instagram, as well as news websites, mobile applications, and video games. Digital video advertising includes online display ads that appear within a programme or website and typically appear prior to, during, or after an online video broadcast. Due to the rise in in-home media consumption, TV viewing, and use of social media platforms and streaming services during the COVID-19 pandemic, advertisers are adapting their digital advertising marketing strategies, which is expected to positively affect the global market for digital video advertising. During the forecast period, an increase in demand for advertising process automation is anticipated to drive the digital video advertising market. Worldwide usage of smart devices such as smartphones and televisions is anticipated to drive the global digital video advertising market during the forecast period. During the projection period, it is also projected that the emergence of digital technologies like artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) will increase demand for digital video advertising. It is projected that increasing OTT platform adoption will give advertisers more opportunities to increase their digital video advertising. This is thus expected to fuel market expansion. High-quality digital video content presentation helps to increase investments in eCommerce products exhibited on numerous platforms by grabbing customers’ attention in brief moments. A significant barrier to the expansion of the digital video advertising industry has been high expenses. Given the growth of social media and digital content in recent years, advertisements have increased dramatically. The price of digital video advertisements keeps going up since it depends so much on the calibre of the content, the volume of visitors needed, and other factors, which slows down demand from small businesses. Furthermore, in order to reach a bigger audience, large investments are required for digital advertising on some of the most well-known and influential platforms, such YouTube, Facebook, and others.

 

Recent Market Developments:

In June 2021 – Clinch and DeepIntent joined forces to provide patients with relevant digital pharmaceutical ads. Pharma marketers will be able to test personalised messaging using a variety of digital platforms, such as display, online video, and CTV, and make changes in real-time. DeepIntent can therefore boost its CTV spending by 20 times as a result of this partnership.

In February 2021 – Spotify AB has been acknowledged as a Spotify Advertising Partner, according to a statement from D.A.Consortium, Inc. DAC will collaborate with Spotify directly through its DSP MarketOne to provide reservation-based marketing.

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