E-cigarette Market: By Product, By Distribution Channel, By Composition and Geography
E-cigarette Market: By Product, By Distribution Channel, By Composition and Geography
E-cigarette market size was valued at US$ 17,231.2 million in 2023 and is expected to grow at a significant CAGR of 14.1% from 2024 to 2030. The global market provides a detailed overview of the market that can be segmented By Product, Distribution Channel, Composition, and Region. By Product, the E-cigarette market has been segmented into Disposable, Rechargeable, Modular Devices. The disposable segment is likely to be the largest and fastest-growing segment in terms of product type. Based on distribution channels, the E-cigarette market is segmented into Specialist e-cig shops, Online Stores, Supermarkets, and Others. Among these, the Specialist e-cig shops segment is expected to have the fastest-growing market during the forecast period 2023-2029. Based on composition, the E-cigarette market is segmented into Nicotine and nicotine-free. Nicotine is expected to dominate the market in the future according to Precision Business Insights.
Study Period
2024-2030Base Year
2023CAGR
14.1%Largest Market
EuropeFastest Growing Market
North America
Rise in awareness about e-cigarettes being safer than traditional cigarettes, especially among the younger population is anticipated to drive the market over the forecast years.
North America market is expected to witness highest market share during the forecast period. The social media presence of major industry players is widely used for selling e-cigarettes and vaping products. The young population has largely adopted vaping devices as a safer alternative to tobacco, which is expected to boost the adoption of the product.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 17,231.2 million |
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Market CAGR |
14.1% |
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By Product Type |
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By Distribution Channel |
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By Composition |
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The global e cigarette market size was valued at US$ 17,231.2 in 2023 and is poised to grow at a CAGR of 14.1% from 2024-2030.
The major players in the market are JUUL Labs, Inc, NicQuid, Philip Morris International Inc, R.J. Reynolds Vapor Company, Nicquid, Shenzhen IVPS Technology Co., Ltd, Shenzhen KangerTech Technology Co., Ltd, Japan Tobacco, International Vapor Group, Imperial Brands.
North America is the fastest-growing region for the market.
| 1. Executive Summary |
| 2. Global E-cigarette Market Introduction |
| 2.1. Global E-cigarette Market - Taxonomy |
| 2.2. Global E-cigarette Market -Definitions |
| 2.2.1. By Product |
| 2.2.2. By Distribution Channel |
| 2.2.3. By Composition |
| 2.2.4. By Region |
| 3. Global E-cigarette Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global E-cigarette Market Dynamic Factors - Impact Analysis |
| 3.6. Global E-cigarette Market - Competition Landscape |
| 4. Global E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 |
| 4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global E-cigarette Market, By Product, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 5.1. Disposable |
| 5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Rechargeable |
| 5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Modular Devices |
| 5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 6. Global E-cigarette Market, By Distribution Channel, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 6.1. Specialist e-cig shops |
| 6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Online Stores |
| 6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Supermarkets |
| 6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Others |
| 6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7. Global E-cigarette Market, By Composition, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 7.1. Nicotine |
| 7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Nicotine Free |
| 7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8. Global E-cigarette Market Forecast, By Region, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia-Pacific |
| 8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Latin America |
| 8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Middle East and Africa |
| 8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Global E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Region, 2020 - 2026 |
| 9. North America E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 9.1. Product Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1. Disposable |
| 9.1.2. Rechargeable |
| 9.1.3. Modular Devices |
| 9.2. Distribution Channel Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1. Specialist e-cig shops |
| 9.2.2. Online Stores |
| 9.2.3. Supermarketss |
| 9.2.4. Others |
| 9.3. Composition Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.3.1. Nicotine |
| 9.3.2. Nicotine Free |
| 9.4. Country Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 9.4.1. USA |
| 9.4.2. Canada |
| 9.5. North America E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026 |
| 9.6. North America E-cigarette Market Dynamics - Trends |
| 10. Europe E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 10.1. Product Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. Disposable |
| 10.1.2. Rechargeable |
| 10.1.3. Modular Devices |
| 10.2. Distribution Channel Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1. Specialist e-cig shops |
| 10.2.2. Online Stores |
| 10.2.3. Supermarketss |
| 10.2.4. Others |
| 10.3. Composition Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Nicotine |
| 10.3.2. Nicotine Free |
| 10.4. Country Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Germany |
| 10.4.2. UK |
| 10.4.3. France |
| 10.4.4. Spain |
| 10.4.5. Italy |
| 10.4.6. Russia |
| 10.4.7. Rest of Europe |
| 10.5. Europe E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026 |
| 10.6. Europe E-cigarette Market Dynamics - Trends |
| 11. Asia-Pacific E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 11.1. Product Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. Disposable |
| 11.1.2. Rechargeable |
| 11.1.3. Modular Devices |
| 11.2. Distribution Channel Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1. Specialist e-cig shops |
| 11.2.2. Online Stores |
| 11.2.3. Supermarketss |
| 11.2.4. Others |
| 11.3. Composition Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Nicotine |
| 11.3.2. Nicotine Free |
| 11.4. Country Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. China |
| 11.4.2. India |
| 11.4.3. Japan |
| 11.4.4. ASEAN |
| 11.4.5. Australia & New Zealand |
| 11.4.6. Rest of Asia-Pacific |
| 11.5. Asia-Pacific E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026 |
| 11.6. Asia-Pacific E-cigarette Market Dynamics - Trends |
| 12. Latin America E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 12.1. Product Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. Disposable |
| 12.1.2. Rechargeable |
| 12.1.3. Modular Devices |
| 12.2. Distribution Channel Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1. Specialist e-cig shops |
| 12.2.2. Online Stores |
| 12.2.3. Supermarketss |
| 12.2.4. Others |
| 12.3. Composition Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Nicotine |
| 12.3.2. Nicotine Free |
| 12.4. Country Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Brazil |
| 12.4.2. Mexico |
| 12.4.3. Rest of Latin America |
| 12.5. Latin America E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026 |
| 12.6. Latin America E-cigarette Market Dynamics - Trends |
| 13. Middle East and Africa E-cigarette Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
| 13.1. Product Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. Disposable |
| 13.1.2. Rechargeable |
| 13.1.3. Modular Devices |
| 13.2. Distribution Channel Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1. Specialist e-cig shops |
| 13.2.2. Online Stores |
| 13.2.3. Supermarketss |
| 13.2.4. Others |
| 13.3. Composition Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Nicotine |
| 13.3.2. Nicotine Free |
| 13.4. Country Analysis 2019-2023 and Forecast, 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Gulf Cooperation Council (GCC) Countries |
| 13.4.2. South Africa |
| 13.4.3. Rest of MEA |
| 13.5. MEA E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026 |
| 13.6. MEA E-cigarette Market Dynamics - Trends |
| 14. Competition Landscape |
| 14.1. Strategic Dashboard of Top Market Players |
| 14.2. Company Profiles (Introduction, Financial Analysis, Product Offerings, Key Developments, Strategies, and SWOT Analysis) |
| 14.2.1. JUUL Labs, Inc |
| 14.2.2. NicQuid |
| 14.2.3. Philip Morris International Inc |
| 14.2.4. R.J. Reynolds Vapor Company |
| 14.2.5. Nicquid |
| 14.2.6. Shenzhen IVPS Technology Co., Ltd |
| 14.2.7. Shenzhen KangerTech Technology Co., Ltd |
| 14.2.8. Japan Tobacco |
| 14.2.9. International Vapor Group |
| 14.2.10. Imperial Brands |
| 15. Research Methodology |
| 16. Key Assumptions and Acronyms |
Key Market Players
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