E-cigarette Market: By Product (Disposable, Rechargeable, Modular Devices), By Distribution Channel (Specialist E-Cig Shops, Online Stores, Supermarkets, Others), By Composition (Nicotine, Nicotine Free) and Geography

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E-cigarette market size was valued at USD 17,231.2 million in 2022 and is expected to grow at a significant CAGR of 14.1% from 2023 to 2029. The global market provides a detailed overview of the market that can be segmented By Product, Distribution Channel, Composition, and Region. By Product, the E-cigarette market has been segmented into Disposable, Rechargeable, Modular Devices. The disposable segment is likely to be the largest and fastest-growing segment in terms of product type. Based on distribution channels, the E-cigarette market is segmented into Specialist e-cig shops, Online Stores, Supermarkets, and Others.  Among these, the Specialist e-cig shops segment is expected to have the fastest-growing market during the forecast period 2023-2029. Based on composition, the E-cigarette market is segmented into Nicotine and nicotine-free. Nicotine is expected to dominate the market in the future according to Precision Business Insights.

 

E-cigarette Market Key Developments:
  • In September 2020, Japan Tobacco Inc. announced its partnership with Sauber Engineering AG, a prototype and technology developer. Through this partnership, the companies would continue to collaborate on developing engineering projects to increase the performance of Japan Tobacco Inc. products.

 

E Cigarette Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

14.1%

Largest Market

Europe

Fastest Growing Market

North America
E-cigarette Market Dynamics

Rise in awareness about e-cigarettes being safer than traditional cigarettes, especially among the younger population is anticipated to drive the market over the forecast years.

Key Features of the Reports

  • The e-cigarette market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

E Cigarette Market Segmentation

By Product Type
  • Disposable,
  • Rechargeable,
  • Modular Devices
By Distribution Channel
  • Specialist e-cig shops,
  • Online Stores,
  • Supermarkets,
  • Others
By Composition
  • Nicotine,
  • Nicotine Free

Frequently Asked Questions

The CAGR of the e-cigarette market is 14.1% over the forecast period (2023 – 2029)

The major players in the global E-cigarette market are JUUL Labs, Inc, NicQuid, Philip Morris International Inc, R.J. Reynolds Vapor Company, Nicquid, Shenzhen IVPS Technology Co., Ltd, Shenzhen KangerTech Technology Co., Ltd, Japan Tobacco, International Vapor Group, Imperial Brands.

North America is the fastest-growing region for the e-cigarette market

 
1. Executive Summary
2. Global E-cigarette Market Introduction
2.1. Global E-cigarette Market - Taxonomy
2.2. Global E-cigarette Market -Definitions
2.2.1. By Product
2.2.2. By Distribution Channel
2.2.3. By Composition
2.2.4. By Region
3. Global E-cigarette Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global E-cigarette Market Dynamic Factors - Impact Analysis
3.6. Global E-cigarette Market - Competition Landscape
4. Global E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global E-cigarette Market, By Product, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1. Disposable
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Rechargeable
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Modular Devices
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global E-cigarette Market, By Distribution Channel, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1. Specialist e-cig shops
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Online Stores
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Supermarkets
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Others
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global E-cigarette Market, By Composition, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1. Nicotine
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Nicotine Free
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
8. Global E-cigarette Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Region, 2020 - 2026
9. North America E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
9.1. Product Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Disposable
9.1.2. Rechargeable
9.1.3. Modular Devices
9.2. Distribution Channel Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Specialist e-cig shops
9.2.2. Online Stores
9.2.3. Supermarketss
9.2.4. Others
9.3. Composition Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Nicotine
9.3.2. Nicotine Free
9.4. Country Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026
9.6. North America E-cigarette Market Dynamics - Trends
10. Europe E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
10.1. Product Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Disposable
10.1.2. Rechargeable
10.1.3. Modular Devices
10.2. Distribution Channel Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Specialist e-cig shops
10.2.2. Online Stores
10.2.3. Supermarketss
10.2.4. Others
10.3. Composition Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Nicotine
10.3.2. Nicotine Free
10.4. Country Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Russia
10.4.7. Rest of Europe
10.5. Europe E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026
10.6. Europe E-cigarette Market Dynamics - Trends
11. Asia-Pacific E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
11.1. Product Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Disposable
11.1.2. Rechargeable
11.1.3. Modular Devices
11.2. Distribution Channel Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Specialist e-cig shops
11.2.2. Online Stores
11.2.3. Supermarketss
11.2.4. Others
11.3. Composition Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Nicotine
11.3.2. Nicotine Free
11.4. Country Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026
11.6. Asia-Pacific E-cigarette Market Dynamics - Trends
12. Latin America E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
12.1. Product Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Disposable
12.1.2. Rechargeable
12.1.3. Modular Devices
12.2. Distribution Channel Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Specialist e-cig shops
12.2.2. Online Stores
12.2.3. Supermarketss
12.2.4. Others
12.3. Composition Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Nicotine
12.3.2. Nicotine Free
12.4. Country Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Rest of Latin America
12.5. Latin America E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026
12.6. Latin America E-cigarette Market Dynamics - Trends
13. Middle East and Africa E-cigarette Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
13.1. Product Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Disposable
13.1.2. Rechargeable
13.1.3. Modular Devices
13.2. Distribution Channel Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Specialist e-cig shops
13.2.2. Online Stores
13.2.3. Supermarketss
13.2.4. Others
13.3. Composition Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Nicotine
13.3.2. Nicotine Free
13.4. Country Analysis 2018 - 2022 and Forecast, 2023 - 2029 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. South Africa
13.4.3. Rest of MEA
13.5. MEA E-cigarette Market - Opportunity Analysis Index, By Product, Distribution Channel, Composition, and Country, 2020 - 2026
13.6. MEA E-cigarette Market Dynamics - Trends
14. Competition Landscape 
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Product Offerings, Key Developments, Strategies, and SWOT Analysis)
14.2.1. JUUL Labs, Inc
14.2.2. NicQuid
14.2.3. Philip Morris International Inc
14.2.4. R.J. Reynolds Vapor Company
14.2.5. Nicquid
14.2.6. Shenzhen IVPS Technology Co., Ltd
14.2.7. Shenzhen KangerTech Technology Co., Ltd
14.2.8. Japan Tobacco
14.2.9. International Vapor Group
14.2.10. Imperial Brands
15. Research Methodology
16. Key Assumptions and Acronyms
  • JUUL Labs, Inc
  • NicQuid
  • Philip Morris International Inc
  • J. Reynolds Vapor Company
  • Nicquid
  • Shenzhen IVPS Technology Co., Ltd
  • Shenzhen KangerTech Technology Co., Ltd
  • Japan Tobacco
  • International Vapor Group

Adjacent Markets