Egypt Packaging Market: By Material Type (Paper and Paper Board, Rigid plastic, Metal & Others), By Packaging Type (Flexible Packaging, Rigid Packaging), By End User (Food and Beverage, Pharmaceutical, Beauty and Personal Care, Industrial & Others), 2020-2030.

Egypt Packaging Market size was valued at US$ 3,683.9 million in 2023 and is projected to reach a value of US$ 4,880.5 million by 2030, at a CAGR of 4.1% from 2024-2030. Packaging is the process of designing and creating a product's packaging including the materials, design, printing, and assembly. It's an important part of marketing because it's the first thing which customers observe. Packaging marketing refers to the use of packaging as a strategic tool to promote and sell products. It involves designing packaging that not only protects the product but also enhances its appeal, communicates the brand message, and differentiates it from competitors. Effective packaging can attract consumers, convey information about the product, and even enhance the overall consumer experience, making it a crucial aspect of marketing strategy.

The growth drivers of the market are evolving lifestyles, urbanization and lifestyle changes. The key restraints of the market are environmental concerns and regulatory pressure, as there is strict regulations on single-use plastics. Additionally, the emerging opportunities of the market are rapid expansion of e-commerce is driving the demand for packaging materials to ensure safe and efficient delivery of products. The key trends of the market are developing innovative packaging solutions such as smart packaging and using biodegradable materials for packaging. 

Key Players 

The leading companies highlighted in the Egypt packaging market report include such as Tetra Laval Group, International Paper Company, WestPack A/S, Graphic Packaging International, Amcor Plc and others. Also, a comprehensive analysis of industry verticals and market participants that provides a clear overview of the competitive landscape in relation to the sectors served by the company’s products and services, market share, service offerings, financial reports, significant developments, market strategy, competitive position, and geographic reach.

Key Takeaways

•    Based on material type, the rigid plastic is dominant in 2023. 
•    Based on packaging type, the flexible packaging holds the highest market share.  
•    Based on end user, the food and beverage industry expected to dominate the market in coming forecast years.

Facts & Figures  

•   In 2021, Tetra Pak announced partnerships with local dairy companies to enhance the distribution of UHT milk in sustainable cartons. The collaborations aimed to reduce the reliance on plastic packaging and promote the use of renewable resources.
•   Amcor, a global leader in packaging, has been active in Egypt since 2019, providing innovative packaging solutions like lightweight materials and flexible packaging. Their efforts have centered around improving packaging efficiency and introducing recyclable options across the region.

Key Developments

In 2019, Tetra Pak launched its "Recycle for Good" program in Egypt to encourage recycling of carton packages. This initiative aimed to promote the circular economy by collaborating with local recyclers and educational institutions

Egypt Packaging Market Segmentation

By Material Type: Among all the material types, the rigid plastic is the most widely used packaging material. This is due to its versatility, durability, and cost-effectiveness. Rigid plastic packaging includes items like bottles, containers, and packaging for various consumer goods, making it a popular choice across different industries.

By Packaging Type: Among all packaging types, flexible packaging is the most widely used in the market. As it includes materials like plastic films, bags, and pouches, which are commonly used for packaging food, beverages, and other consumer goods. Flexible packaging is popular due to its lightweight, cost-effectiveness, and versatility. 

By End User: The Food and Beverage sector is the most widely used in market. This is driven by the growing demand for packaged food products, including processed and specialty foods, as well as beverages. The trend towards convenience and longer shelf life for food products has significantly boosted the use of packaging in this sector.