Electric Hair Brush Market Size, Share, Growth, Trends, and Global Industry Analysis: By Gender (Male, Female), By Product Type (Round Brush, Flat Brush, Hot Brush), By Distribution Channel (Online, Offline), By Power Source (Corded, Cordless), By Application (Detangle, Smoothing, Styling, Straitening & Others), By Region Forecast 2019 - 2030.

Electric Hair Brush Market was valued at USD 653.9 million in 2023 and is projected to grow at 6.9% CAGR from 2024 – 2030. An electric hair brush is a hair styling tool that is not only used to comb hair but can straighten, add volume, or style hair. The comb comes with bristles built on a ceramic or tourmaline plate through which heat is generated, which releases negative ions to make hair shiny and smooth. The key market drivers of the electric hair brush market are the rising popularity of home hair care and technological advancements and innovations.

For instance, Vega an Indian brand launched 3 – in – 1 hair styler tool in personal care appliances category which had 3 features in one tool to break the monotonous hairstyles, growing focus on personal grooming, the electric hair brush is more convenient and time-saving. However, some restraints that hamper the growth of the electric hair brush market are the high price cost of the product, risk of product inefficacy and safety concerns, and hair damage concerns as frequent or improper use of electric hairbrushes with heat settings can lead to hair damage, breakage, or dryness of hair which may prevent some users from adopting them.

Moreover, power source and portability issues and environmental concerns are factors hampering the growth of electric hair brush. Additionally, they key opportunities of electric hairbrush market are expansion into emerging markets can be done by offering more affordable versions of electric hairbrushes tailored to regional preferences, manufacturers attracting consumers in price-sensitive markets, product diversification, and innovation can be adopted by offering advanced technologies such as temperature controls and hair-type-specific settings can appeal to a wider audience, particularly consumers who want personalized styling options. The key trends of the electric hair brush market are demand for multifunctional devices like many electric hair brushes now combine the functionality of a straightener, curler, and dryer, allowing users to style their hair while brushing, hair health-oriented innovations, personalized hair care apps along connected with the brushes.

Electric Hair Brush Market Key Development:

• In May 2023, Revlon introduced an AI-based smart hairbrush, which analyses the type and condition of hair to offer customized styling suggestions for users. Connected through a mobile app, the smart brush offers a user-specific hair care routine along with product recommendations based on the needs of his or her hair.
• In January 2024, Philips launched a line of eco-friendly electric hairbrushes that are made from recycled material while also featuring energy-efficient motors and biodegradable brush heads, in its effort to attract environmentally aware beauty market shoppers.