Electric Toothbrush Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Battery Powered and Rechargeable), By Technology (Rotational, Vibrational, Sonic, Ultrasonic, and Others), By End User (Adults and Children), and Region Forecast 2020-2031

Electric Toothbrush Market size was valued at US$ 4.8 billion in 2024 and is expected to reach US$ 7.7 billion by 2031, growing at a significant CAGR of 7.0% from 2025-2031. An electric toothbrush is an advanced technological toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation to clean teeth, gums, and tongue. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery instead of the normal battery. Oral diseases are one of the most prevalent diseases worldwide including tooth decay. According to the Centers for Disease Control and Prevention (CDC), more than 1 in 4 (26%) adults in the United States have untreated tooth decay.

An increase in awareness about oral hygiene, the incorporation of advanced technology like Artificial Intelligence, and the rise in consumer purchasing power are boosting the market. The electric toothbrush is very convenient for disabled people who have health issues. For instance, according to WHO, about 15% of the world's population lives with some form of disability, of whom 2-4% experience significant difficulties in functioning. Moreover, growing per capita income, a high rate of decreasing youth unemployment, and an inclination toward innovative and advanced products will maintain the positive trend in the market. The global key players are also paving the path for escalating consumption rates with more investment in producing innovative products, and rising advertising expenditure. However, the high price of these electric, very slow adoption rate and lack of awareness regarding the advantages of this product are hindering the market. Based on region, North America dominates the market and is expected to maintain the growth rate further in the forecasted years.  

Key Developments

• In April 2022, Philips, a global leader in health technology, launched the new Philips Sonicare range of electric toothbrush series that features advanced sonic technology.
• In Jan 2022, Procter & Gamble Extends Oral-B Brush Line With iOSense