Electric Toothbrush Market By Product Type, By Technology, By End User, and Geography
Electric Toothbrush Market By Product Type, By Technology, By End User, and Geography
Electric Toothbrush Market size was valued at US$ 3,326.6 million in 2023 and is poised to grow at a CAGR of 8.4% from 2024-2030. An electric toothbrush is an advanced technological toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation to clean teeth, gums, and tongue. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery instead of the normal battery. Oral diseases are one of the most prevalent diseases worldwide including tooth decay. According to the Centers for Disease Control and Prevention (CDC), more than 1 in 4 (26%) adults in the United States have untreated tooth decay.
An increase in awareness about oral hygiene, the incorporation of advanced technology like Artificial Intelligence, and the rise in consumer purchasing power are boosting the global electric toothbrush market. The electric toothbrush is very convenient for disabled people who have health issues. For instance, according to WHO, about 15% of the world's population lives with some form of disability, of whom 2-4% experience significant difficulties in functioning. Moreover, growing per capita income, a high rate of decreasing youth unemployment, and an inclination toward innovative and advanced products will maintain the positive trend in the global electric toothbrush market. The global key players are also paving the path for escalating consumption rates with more investment in producing innovative products, and rising advertising expenditure. However, the high price of these electric, very slow adoption rate and lack of awareness regarding the advantages of this product are hindering the global electric toothbrush market. Based on region, North America dominates the global electric toothbrush market and is expected to maintain the growth rate further in the forecasted years.
Study Period
2024-2030Base Year
2023CAGR
8.4%Largest Market
Asia PacificFastest Growing Market
North America
New emerging advanced technology like Artificial Intelligence is boosting the overall global electric toothbrush market growth. Electric toothbrushes incorporated with advanced technology can monitor and track the health of the teeth, record daily conditions, and can predict early symptoms of oral disease. According to the Centers for Disease Control and Prevention (CDC), nearly half (46%) of all adults aged 30 years or older show signs of gum disease; severe gum disease affects about 9% of adults. Incorporated AI technology can monitor gum diseases and early prevention can be possible and it is more efficient in cleaning than a normal toothbrush. Hence, this is an enormous opportunity for the global electric toothbrush market to replace normal toothbrushes with electric toothbrushes.
On the basis of regions, the market share is divided into North America, Asia-pacific, Europe, and the Middle East, and the African region. North America held the major market share in 2021 and is expected to dominate the global toothbrush market in the upcoming years. It is due to high per capita income, increase in daily life expenditure, and high adoption rate of advanced technology. The Electric toothbrush market in the Asia Pacific is likely to hold a significant revenue share in 2021, and, in the following years, it is predicted to increase rapidly due to an increase in e-commerce platforms, growing awareness of oral healthcare, and the growing middle-income population group.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 3,326.6 million |
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Market CAGR |
8.4% |
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By Product Type |
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By Technology |
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By End User |
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The electric toothbrush market size was valued at US$ 3,326.6 million in 2023
Panasonic Corporation, Colgate-Palmolive Company, The Procter & Gamble Company, JSB Healthcare, Koninklijke Philips N.V., Omron Healthcare, Inc., Oral B, FOREO Company, Wellness Oral Care Company
North America is the fastest-growing region for the electric toothbrush market
| 1. Executive Summary |
| 2. Global Electric Toothbrush Market Introduction |
| 2.1. Global Electric Toothbrush Market Taxonomy |
| 2.2. Global Electric Toothbrush Market Definitions |
| 2.2.1. By Product Type |
| 2.2.2. By Technology |
| 2.2.3. By End User |
| 2.2.4. By Region |
| 3. Global Electric Toothbrush Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Global Electric Toothbrush Market Dynamic Factors - Impact Analysis |
| 3.6. Global Electric Toothbrush Market Competition Landscape |
| 3.7. Epidemiology |
| 4. Global Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Electric Toothbrush Market, By Product Type, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1. Battery Powered |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Rechargeable |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 6. Global Electric Toothbrush Market, By Technology, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.1. Rotational |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Vibrational |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Sonic |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Ultrasonic |
| 6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 6.5. Others |
| 6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.5.3. Market Opportunity Analysis |
| 7. Global Electric Toothbrush Market, By End User, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1. Adults |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Children |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8. Global Electric Toothbrush Market Forecast, By Region, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia-Pacific |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Latin America |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Middle East and Africa |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 8.6. Global Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Region, 2024 - 2030 |
| 9. North America Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1. Battery Powered |
| 9.1.2. Rechargeable |
| 9.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1. Rotational |
| 9.2.2. Vibrational |
| 9.2.3. Sonic |
| 9.2.4. Ultrasonic |
| 9.2.5. Others |
| 9.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 9.3.1. Adults |
| 9.3.2. Children |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 9.4.1. USA |
| 9.4.2. Canada |
| 9.5. North America Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030 |
| 9.6. North America Electric Toothbrush Market Dynamics Trends |
| 10. Europe Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 10.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1. Battery Powered |
| 10.1.2. Rechargeable |
| 10.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1. Rotational |
| 10.2.2. Vibrational |
| 10.2.3. Sonic |
| 10.2.4. Ultrasonic |
| 10.2.5. Others |
| 10.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 10.3.1. Adults |
| 10.3.2. Children |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 10.4.1. Germany |
| 10.4.2. UK |
| 10.4.3. France |
| 10.4.4. Spain |
| 10.4.5. Italy |
| 10.4.6. Rest of Europe |
| 10.5. Europe Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030 |
| 10.6. Europe Electric Toothbrush Market Dynamics Trends |
| 11. Asia-Pacific Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 11.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1. Battery Powered |
| 11.1.2. Rechargeable |
| 11.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1. Rotational |
| 11.2.2. Vibrational |
| 11.2.3. Sonic |
| 11.2.4. Ultrasonic |
| 11.2.5. Others |
| 11.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 11.3.1. Adults |
| 11.3.2. Children |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 11.4.1. China |
| 11.4.2. India |
| 11.4.3. Japan |
| 11.4.4. ASEAN |
| 11.4.5. Australia & New Zealand |
| 11.4.6. Rest of Asia-Pacific |
| 11.5. Asia-Pacific Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030 |
| 11.6. Asia-Pacific Electric Toothbrush Market Dynamics Trends |
| 12. Latin America Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 12.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1. Battery Powered |
| 12.1.2. Rechargeable |
| 12.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1. Rotational |
| 12.2.2. Vibrational |
| 12.2.3. Sonic |
| 12.2.4. Ultrasonic |
| 12.2.5. Others |
| 12.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 12.3.1. Adults |
| 12.3.2. Children |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 12.4.1. Brazil |
| 12.4.2. Mexico |
| 12.4.3. Rest of Latin America |
| 12.5. Latin America Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030 |
| 12.6. Latin America Electric Toothbrush Market Dynamics Trends |
| 13. Middle East and Africa Electric Toothbrush Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030 (Revenue, USD Mn) |
| 13.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1. Battery Powered |
| 13.1.2. Rechargeable |
| 13.2. Technology Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1. Rotational |
| 13.2.2. Vibrational |
| 13.2.3. Sonic |
| 13.2.4. Ultrasonic |
| 13.2.5. Others |
| 13.3. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
| 13.3.1. Adults |
| 13.3.2. Children |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
| 13.4.1. Gulf Cooperation Council (GCC) Countries |
| 13.4.2. South Africa |
| 13.4.3. Rest of MEA |
| 13.5. MEA Electric Toothbrush Market - Opportunity Analysis Index, By Product Type, By Technology, By End User, and Country, 2024 - 2030 |
| 13.6. MEA Electric Toothbrush Market Dynamics Trends |
| 14. Competition Landscape |
| 14.1. Strategic Dashboard of Top Market Players |
| 14.2. Company Profiles (Introduction, Financial Analysis, Key Product Types, Key Developments, Strategies, and SWOT Analysis) |
| 14.2.1. Panasonic Corporation |
| 14.2.2. Colgate-Palmolive Company |
| 14.2.3. The Procter & Gamble Company |
| 14.2.4. JSB Healthcare |
| 14.2.5. Koninklijke Philips N.V. |
| 14.2.6. Omron Healthcare, Inc. |
| 14.2.7. Oral B |
| 14.2.8. FOREO Company |
| 14.2.9. Wellness Oral Care Company |
| 14.2.10. Fairywill Company |
| 14.2.11. Xiaomi |
| 14.2.12. Smilex Company |
| 15. Research Methodology |
| 16. Key Assumptions and Acronyms |
Key Market Players
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