Global Electronic Shelf Labels Market: By Component, By Communication Technology, By Application and Region Forecast 2020-2031
Electronic Shelf Labels Market size was valued at US$ 1,180 million in 2024 and is projected to reach US$ 2,310 million by 2031 at a 9.9% CAGR from 2025-2031. Moreover, the U.S. Electronic Shelf Labels Market is projected to grow significantly, reaching an estimated value of US$ 690 million by 2031.
The Global Electronic Shelf Label (ESL) market is being irrevocably changed as retailers and supply chain managers use real-time, dynamic pricing as a strategic initiative rather than merely as an upgrade to logistics. ESL systems are no longer merely static digital price labels they are now integral parts of the broad push towards intelligent retailing. With increasing labor costs, inventory fluctuation, and higher call for price accuracy on omnichannel platforms, ESLs provide a solution that treats operational agility and consumer confidence. From supermarket shelves to high-end showrooms, retail establishments are using ESLs to close the physical-digital gap, facilitating the capability to make instant adjustments, experience central management, and achieve greater uniformity in communicating price, promotion, and product information.
Driven by evolving consumer behaviour, as well as online-first retailing, ESL adoption is increasingly gaining momentum outside of established markets such as Europe and Japan. Emerging economies are increasingly adopting the technology to drive store productivity, minimize price mistakes, and craft engaging consumer experiences. Additionally, developments in low-power screens, wireless tech, and AI-based inventory management have launched ESLs into smart retail infrastructure instead of standalone hardware solutions. Merchants are coming to see ESL investment as something beyond a measure of saving, but rather as an engine for data-driven merchandising, demand planning, and sustainability. As the retail environment is becoming more experiential and adaptive, the ESL market can be both an efficiency enabler and a driver of future-proof retail intelligence.
Based on the component:
Displays constitute the most important component of any electronic shelf label system since they serve as the customer to retailer primary interface of electronic shelf labels. Of all the hardware components, display modules determine the visual clarity, power efficiency, and information flexibility of ESLs. Emerging displays particularly those e-ink or reflection LCD technology-based are now being designed in such a way that they produce high contrast, multi-color images while operating at very low power consumption. Innovation in display technology is an organic byproduct of the value proposition of the shelf label and impacts the way promotions, prices, stock alerts, and indeed product data are being conveyed in real time. As operational ease and customer experience become more important to retailers, investments in increasingly intuitive and graphic-rich display components drive the hardware innovation curve.
Based on the communication technology:
Radio Frequency (RF) technology leads in the world of communications in ESL systems because it is scalable, reliable, and extends coverage. In contrast to infrared or NFC implementations, RF allows for centralized control of thousands of shelf labels within massive retail environments without line-of-sight and is thus best suited for large supermarkets, warehouses, and multi-aisle stores where real-time price changes, promotions, and inventory messages need to be pushed out effectively. RF protocols also support bi-directional communication, where ESLs can send acknowledgments or error messages to the central system, thereby improving accuracy and system reliability. As the retail infrastructure becomes increasingly automated, RF is the only technology that provides unparalleled operation flexibility and network robustness.
Based on the application:
Supermarkets and hypermarkets represent the majority of ESL usage, fueled by frequency prices, promo speed, and inventory transparency on tens of thousands of SKUs. Format retailers in these markets will have probably encountered dynamic pricing opportunities, seasonal promotions, and perishables—all of which require shelf-level accuracy in real-time. ESLs abolish hand labeling, lower pricing mistakes, and enable chain-wide changes to be implemented in a flash, to the benefit of operational effectiveness as well as customer confidence. In addition, as ESLs increasingly integrate into inventory systems and analytics platforms, there is potential for supermarkets to have more comprehensive visibility into stock, shopper behavior, and replenishment requirements reaffirming ESLs as a strategic asset in driving margin and loyalty.
Study Period
2025-2031Base Year
2024CAGR
9.9%Largest Market
Asia-PacificFastest Growing Market
North-America
One of the drivers stimulating expansion in the electronic shelf labels market is the retail sector's drive towards dynamic pricing and real-time inventory management. With supply chain volatility, promotional discounts, and volatile demand, paper-based price systems are no longer reactive enough for modern retailers. ESLs allow centralised price updating across thousands of SKUs in seconds, saving on labour and manual errors. This flexibility is most important in consumer packs/goods (FMCG) and perishable categories, where timing is crucial. ESLs also enable promotion flexibility enabling stores to match prices online, offer flash promotions, or react to competitor actions within seconds. With omnichannel strategies soon becoming the retail standard, ESLs enable the real-time synchronism required between the physical and digital touchpoints.
While operationally attractive, the expense of the initial investment, as well as the integration complexity into electronic shelf label infrastructure, still poses significant obstacles, particularly for small and medium-sized retailers. Hardware, software, and network infrastructure expense and installation downtime has the inclination to dominate perceived value in cost-sensitive settings. Further, ESL implementation involves back-end integration with ERP, POS, and inventory control systems, which not all retailers are organizationally equipped to facilitate. System downtime problems, wireless network maintenance, and battery replace cycles are some other hindrances that are braking scalability. In comparatively low-cost labour economies, the ROI on ESLs is not likely to look quite so appealing. These issues together deter adoption in impoverished regions or in shops that possess legacy systems ill-suited for digitization.
One of the wider opportunities is the expansion of ESLs from mass-retail categories into high-value, high-complexity vertical markets like electronics, home improvement, and auto parts. Such markets, to which product details are more and specifications keep changing, stand a chance to gain through ESLs as a means of product simplification of education and higher employee productivity. Furthermore, RFID compatibility, analytics based on artificial intelligence, and IoT-enabled devices hold the promise of real-time visibility into inventory, behaviour tracking of customers, and even self-replenishment systems. Progressive retailers are starting to test interactive ESLs where customers can scan QR codes for real-time reviews, comparisons, and in-store availability nearby. As personalization becomes the driving force of retail strategy, ESLs are increasingly becoming touchpoints for delivering contextually relevant, data-driven customer experiences.
Perhaps the most descriptive trend in the ESL market is towards ultra-low-power, e-ink-based labels with multi-colour displays and extended battery life. This has been doing something about one of the ESL industry's most nettlesome problems constant battery replacement and limited visual impact. With the implementation of bistable display technology and power-sipping wireless protocols, businesses are now providing ESLs with a five- to ten-year battery life expectancy. Red, yellow, and black added to the colour spectrum make promotions and compliance messages more readable, stimulating shopper engagement and operational dependability. This is part of a larger movement towards sustainable, visually sensitive, and light-maintenance building that is conducive not only to cost management, but also more interactive real-time in-store messaging.
Report Benchmarks |
Details |
Report Study Period |
2025-2031 |
Market Size in 2024 |
US$ 1,180 million |
Market Size in 2031 |
US$ 2,310 million |
Market CAGR |
9.9% |
By Component |
|
By Communication Technology |
|
By Application |
|
By Region |
|
According to PBI Analysts, the market is evolving from a cost-saving tool to a cornerstone of smart retail transformation. As retailers seek agility in pricing and inventory management, ESLs are enabling real-time synchronization between digital and physical shelves. Adoption is expanding beyond grocery into fashion, electronics, and even healthcare, driven by innovations in e-paper displays, RF communication, and AI integration. North America leads due to infrastructure readiness, while Asia-Pacific is the fastest-growing region, backed by retail digitization and labour cost inflation. ESLs are now seen as strategic infrastructure fuelling personalized experiences, sustainability goals, and operational intelligence across diverse retail ecosystems.
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Electronic shelf labels market size was valued at US$ 1,180 million in 2024 and is projected to reach US$ 2,310 million by 2031 at a 9.9% CAGR
Retail demand for dynamic pricing, real-time inventory management, and omnichannel integration.
Adoption of e-ink, multi-color, ultra-low-power ESLs with 5–10-year battery life and IoT connectivity.
Market research is segmented based on component, communication technology, application, and region.
Asia-Pacific is the fastest-growing region due to retail modernization, digitization, and rising labour costs.
1.Executive Summary |
2.Global Electronic Shelf Labels Market Introduction |
2.1.Global Electronic Shelf Labels Market - Taxonomy |
2.2.Global Electronic Shelf Labels Market - Definitions |
2.2.1.Component |
2.2.2.Communication Technology |
2.2.3.Application |
2.2.4.Region |
3.Global Electronic Shelf Labels Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Electronic Shelf Labels Market Analysis, 2020 - 2024 and Forecast 2025 - 2031 |
4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Electronic Shelf Labels Market By Component, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
5.1. Displays |
5.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Batteries |
5.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Transceivers |
5.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Microprocessors |
5.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Others |
5.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
6.Global Electronic Shelf Labels Market By Communication Technology, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
6.1. Radio Frequency |
6.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Infrared |
6.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Near-field Communications |
6.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Others |
6.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7.Global Electronic Shelf Labels Market By Application, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
7.1. LCDs |
7.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. E-paper Displays |
7.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Graphic E-paper Displays |
7.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8.Global Electronic Shelf Labels Market By Region, 2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2020 - 2024 and Forecast, 2025 - 2031, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Electronic Shelf Labels Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
9.1. Component Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Displays |
9.1.2.Batteries |
9.1.3.Transceivers |
9.1.4.Microprocessors |
9.1.5.Others |
9.2. Communication Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Radio Frequency |
9.2.2.Infrared |
9.2.3.Near-field Communications |
9.2.4.Others |
9.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.LCDs |
9.3.2.E-paper Displays |
9.3.3.Graphic E-paper Displays |
9.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Electronic Shelf Labels Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
10.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Displays |
10.1.2.Batteries |
10.1.3.Transceivers |
10.1.4.Microprocessors |
10.1.5.Others |
10.2. Communication Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Radio Frequency |
10.2.2.Infrared |
10.2.3.Near-field Communications |
10.2.4.Others |
10.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.LCDs |
10.3.2.E-paper Displays |
10.3.3.Graphic E-paper Displays |
10.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Electronic Shelf Labels Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
11.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Displays |
11.1.2.Batteries |
11.1.3.Transceivers |
11.1.4.Microprocessors |
11.1.5.Others |
11.2. Communication Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Radio Frequency |
11.2.2.Infrared |
11.2.3.Near-field Communications |
11.2.4.Others |
11.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.LCDs |
11.3.2.E-paper Displays |
11.3.3.Graphic E-paper Displays |
11.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Electronic Shelf Labels Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
12.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Displays |
12.1.2.Batteries |
12.1.3.Transceivers |
12.1.4.Microprocessors |
12.1.5.Others |
12.2. Communication Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Radio Frequency |
12.2.2.Infrared |
12.2.3.Near-field Communications |
12.2.4.Others |
12.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.LCDs |
12.3.2.E-paper Displays |
12.3.3.Graphic E-paper Displays |
12.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Electronic Shelf Labels Market ,2020 - 2024 and Forecast 2025 - 2031 (Sales Value USD Million) |
13.1. Component Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Displays |
13.1.2.Batteries |
13.1.3.Transceivers |
13.1.4.Microprocessors |
13.1.5.Others |
13.2. Communication Technology Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Radio Frequency |
13.2.2.Infrared |
13.2.3.Near-field Communications |
13.2.4.Others |
13.3. Application Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.LCDs |
13.3.2.E-paper Displays |
13.3.3.Graphic E-paper Displays |
13.4. Country Analysis 2020 - 2024 and Forecast 2025 - 2031 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.E Ink Holdings Inc |
14.2.2.Herbert Retail Limited |
14.2.3.Advantech |
14.2.4.Altierre Corporation |
14.2.5.Displaydata Limited |
14.2.6.Opticon Sensors Europe B.V. |
14.2.7.New Zealand Electronic Shelf Labelling Ltd. |
14.2.8.Diebold Nixdorf Incorporated |
14.2.9.Teraoka Seiko Co., Ltd. |
14.2.10.Hanshow Technology Co., Ltd |
14.2.11.LG Innotek |
14.2.12.M2COMM |
14.2.13.SoluM |
14.2.14.SES-imagotag |
14.2.15.Samsung Electronics Co. Ltd. |
14.2.16.Pricer AB |
15. Research Methodology |
16. Appendix and Abbreviations |
Key Market Players