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Energy Drinks Market: By Based on Sugar, By Type, By Target Customers, By Distribution Channel and Region Forecast 2019-2030
Energy Drinks Market size was valued at US$ 85.6 billion in 2023, growing at a CAGR of 8.3% from 2024 to 2030. The report provides a detailed overview of the global market, and which can be segmented by Sugar, Type, Target Customers, by Distribution Channel. Based on sugar, the global market has been segmented into Sugar Contained Energy Drinks and sugar-free Energy Drinks. The sugar-free energy Drinks segment is likely to be the largest and fastest-growing segment. Based on type, the global energy drinks market is segmented into Drink, Shot, and Mixer. Among these, the drink segment is expected to have the fastest-growing market during the forecast period 2024-2030.
Based on target customers, the market is segmented into Athletes, Youngsters, and Others. The youngster's segment accounts for the largest share in 2023. Athletes segment is the second-largest share during the forecast period 2024-2030. Based on the distribution channel, the segment has been segregated into Convenience Stores, Supermarket/Hypermarket, Mass Merchandisers, Food Service/ Sports Nutrition Chains, Online Retail and Others. The convenience store segment is expected to dominate other segments in the market.
Study Period
2024-2030Base Year
2023CAGR
8.3%Largest Market
North AmericanFastest Growing Market
Asia-Pacific
Consumers are well aware with the health risks of consuming liquid calories. Customers interested in novel and inventive foods and drinks want businesses to be more open about their offerings. Due to the increased prevalence of diabetes, consumers are also becoming more aware of the importance of a healthy diet and an active lifestyle is burgeon the market growth over the forecast years.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2023 |
US$ 85.6 billion |
Market CAGR |
8.3% |
By Sugar |
|
By Type |
|
By Target Customers |
|
By Distribution Channel |
|
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The global energy drinks market size was valued at US$ 85.6 billion in 2023, and is growing at a CAGR of 8.3% from 2024 to 2030.
By based on sugar, the sugar free energy Drinks segment is likely to be the largest and fastest-growing segment.
The major players in the market are Monster Beverage Corp., Kraft Foods Inc., The Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co., Dali foods group, LT Group Inc, Shenzhen Eastroc Beverage Co Ltd.
1. Executive Summary |
2. Global Energy Drinks Market Introduction |
2.1. Global Energy Drinks Market - Taxonomy |
2.2. Global Energy Drinks Market -Definitions |
2.2.1. Type |
2.2.2. Distribution Channel |
3. Global Energy Drinks Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Global Energy Drinks Market Dynamic Factors - Impact Analysis |
3.6. Global Energy Drinks Market - Competition Landscape |
4. Global Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 |
4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Energy Drinks Market, Based on Sugar, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.1. Sugar Contained energy Drinks |
5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Sugar Free Energy Drinks |
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
6. Global Energy Drinks Market Forecast, By Type, 2019-2023 and Forecast, 2024-2030 |
6.1. Drink |
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Shot |
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Mixer |
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
7. Global Energy Drinks Market Forecast, By Target Customers, 2019-2023 and Forecast, 2024-2030 |
7.1. Athelets |
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Yongsters |
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Others |
7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
8. Global Energy Drinks Market Forecast, By Distribution Channel, 2019-2023 and Forecast, 2024-2030 |
8.1. Convenience Store |
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Supermarket/Hypermarket |
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Mass Merchandiser |
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Food Service/ Sports Nutrition Chain |
8.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Online Retail |
8.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
8.6. Others |
8.6.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
8.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.6.3. Market Opportunity Analysis |
9. Global Energy Drinks Market Forecast, By Region, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.1. North America |
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia-Pacific |
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Latin America |
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Middle East and Africa |
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
9.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
9.6. Global Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Region, 2024-2030 |
10. North America Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
10.1. Based on Sugar Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
10.1.1. Sugar Contained Energy Drinks |
10.1.2. Sugar Free Energuy Drinks |
10.2. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.2.1. Drink |
10.2.2. Shot |
10.2.3. Mixer |
10.3. Target Customers Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.3.1. Athelets |
10.3.2. Yongsters |
10.3.3. Others |
10.4. Distribution Channel Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
10.4.1. Convenience Store |
10.4.2. Supermarket/Hypermarket |
10.4.3. Mass Merchandiser |
10.4.4. Food Service/ Sports Nutrition Chain |
10.4.5. Online Retail |
10.4.6. Others |
10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
10.5.1. USA |
10.5.2. Canada |
10.6. North America Energy Drinks Market - Opportunity Analysis Index, based on Sugar, By Type, By target Customers, By Distribution Channel and Country, 2024-2030 |
10.7. North America Energy Drinks Market Dynamics - Trends |
11. Europe Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
11.1. Based on Sugar Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
11.1.1. Sugar Contained Energy Drinks |
11.1.2. Sugar Free Energuy Drinks |
11.2. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.2.1. Drink |
11.2.2. Shot |
11.2.3. Mixer |
11.3. Target Customers Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.3.1. Athelets |
11.3.2. Yongsters |
11.3.3. Others |
11.4. Distribution Channel Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
11.4.1. Convenience Store |
11.4.2. Supermarket/Hypermarket |
11.4.3. Mass Merchandiser |
11.4.4. Food Service/ Sports Nutrition Chain |
11.4.5. Online Retail |
11.4.6. Others |
11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
11.5.1. Germany |
11.5.2. UK |
11.5.3. France |
11.5.4. Spain |
11.5.5. Italy |
11.5.6. Russia |
11.5.7. Poland |
11.5.8. Rest of Europe |
11.6. Europe Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2024-2030 |
11.7. Europe Energy Drinks Market Dynamics - Trends |
12. Asia-Pacific Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
12.1. Based on Sugar Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
12.1.1. Sugar Contained Energy Drinks |
12.1.2. Sugar Free Energuy Drinks |
12.2. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.2.1. Drink |
12.2.2. Shot |
12.2.3. Mixer |
12.3. Target Customers Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.3.1. Athelets |
12.3.2. Yongsters |
12.3.3. Others |
12.4. Distribution Channel Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
12.4.1. Convenience Store |
12.4.2. Supermarket/Hypermarket |
12.4.3. Mass Merchandiser |
12.4.4. Food Service/ Sports Nutrition Chain |
12.4.5. Online Retail |
12.4.6. Others |
12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
12.5.1. Japan |
12.5.2. China |
12.5.3. India |
12.5.4. ASEAN |
12.5.5. Australia & New Zealand |
12.5.6. Rest of Asia-Pacific |
12.6. Asia-Pacific Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2024-2030 |
12.7. Asia-Pacific Energy Drinks Market Dynamics - Trends |
13. Latin America Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
13.1. Based on Sugar Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
13.1.1. Sugar Contained Energy Drinks |
13.1.2. Sugar Free Energuy Drinks |
13.2. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.2.1. Drink |
13.2.2. Shot |
13.2.3. Mixer |
13.3. Target Customers Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.3.1. Athelets |
13.3.2. Yongsters |
13.3.3. Others |
13.4. Distribution Channel Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
13.4.1. Convenience Store |
13.4.2. Supermarket/Hypermarket |
13.4.3. Mass Merchandiser |
13.4.4. Food Service/ Sports Nutrition Chain |
13.4.5. Online Retail |
13.4.6. Others |
13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
13.5.1. Brazil |
13.5.2. Mexico |
13.5.3. Argentina |
13.5.4. Rest of Latin America |
13.6. Latin America Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2024-2030 |
13.7. Latin America Energy Drinks Market Dynamics - Trends |
14. Middle East and Africa Energy Drinks Market Analysis, 2019-2023 and Forecast, 2024-2030 (Revenue, USD Mn) |
14.1. Based on Sugar Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%) |
14.1.1. Sugar Contained Energy Drinks |
14.1.2. Sugar Free Energuy Drinks |
14.2. Type Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.2.1. Drink |
14.2.2. Shot |
14.2.3. Mixer |
14.3. Target Customers Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.3.1. Athelets |
14.3.2. Yongsters |
14.3.3. Others |
14.4. Distribution Channel Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%) |
14.4.1. Convenience Store |
14.4.2. Supermarket/Hypermarket |
14.4.3. Mass Merchandiser |
14.4.4. Food Service/ Sports Nutrition Chain |
14.4.5. Online Retail |
14.4.6. Others |
14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%) |
14.5.1. Gulf Cooperation Council (GCC) Countries |
14.5.2. Israel |
14.5.3. South Africa |
14.5.4. Rest of MEA |
14.6. MEA Energy Drinks Market - Opportunity Analysis Index, Based on Sugar, By Type, By Target Customers, By Distribution Channel and Country, 2024-2030 |
14.7. MEA Energy Drinks Market Dynamics - Trends |
15. Competition Landscape |
15.1. Strategic Dashboard of Top Market Players |
15.2. Company Profiles (Introduction, Financial Analysis, Feedstock Material & Service Offerings, Key Developments, Strategies, and SWOT Analysis) |
15.2.1. Red Bull GmbH |
15.2.2. Goldwin Healthcare |
15.2.3. Power Horse Energy Drinks GmbH |
15.2.4. Rockstar, Inc. |
15.2.5. Monster Beverages Corporation |
16. Research Methodology |
17. Key Assumptions and Acronyms |
Key Market Players