Ethical Fashion Market: By Type (Fair Trade, Animal Cruelty-Free, Eco-Friendly, and Charitable Brands), By Product (Organic, Man-Made/Regenerated, Recycled, and Natural), By End-User (Men, Women, and Children), and Geography

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Ethical Fashion Market size was valued at USD 8,297.2 million in 2023 and is poised to grow at a CAGR of 6.9% from 2024 to 2030. Ethical fashion encompasses clothing and accessories produced with consideration for environmental impact, fair labour practices, and animal welfare. This market has gained traction due to increasing consumer awareness about the fashion industry's social and environmental footprint. The fashion industry accounted for 4% of global greenhouse gas emissions in 2018, emphasizing the need for sustainable practices. Growing demand for transparency and environmentally friendly products, coupled with stricter regulations on textile waste and labour practices, drives the ethical fashion market.

The COVID-19 pandemic has accelerated the shift towards conscious consumerism, further boosting demand. Technological advancements in sustainable textile production, such as innovative recycling techniques and the development of bio-based fabrics, contribute to market growth by improving product quality and variety. Millennials and Gen Z consumers, who prioritize sustainability, are expected to increase demand for ethical fashion. The market benefits from increased corporate social responsibility initiatives and investments in sustainable supply chains. Challenges include higher production costs and the need for consumer education. Europe held the largest market share in 2023 and is expected to dominate the global Ethical Fashion Market in the forecast period.

Ethical Fashion Market Key Developments:

In 2022, H&M Group launched its "Looop" recycling system in select stores:

  • Allows customers to recycle old garments into new ones
  • Uses no water or chemicals in the recycling process
  • Aims to promote circular fashion and reduce textile waste

In March 2023, Levi's introduced its "Buy Better, Wear Longer" campaign:

  • Focuses on producing high-quality, durable denim products
  • Encourages consumers to keep their clothes longer
  • Highlights the brand's commitment to reducing environmental impact

Ethical Fashion Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

6.9%

Largest Market

Europe

Fastest Growing Market

Asia Pacific

Ethical Fashion Market Dynamics

The increasing awareness of environmental issues and labor rights in the fashion industry is a significant driver for the ethical fashion market. Consumers are becoming more conscious of their purchasing decisions' impact, leading to higher demand for sustainably and ethically produced clothing. A 2022 report by Fashion Revolution found that 75% of surveyed consumers consider sustainability important when making fashion purchases. This shift in consumer preferences emphasizes the need for ethical fashion options. There has been significant improvement in sustainable textile technologies and circular fashion models. Innovations in recycled and bio-based materials have expanded the possibilities for ethical fashion design. The rise of resale and rental platforms has also contributed to the growth of the ethical fashion ecosystem. However, the higher cost of sustainably produced garments and the complexity of ensuring truly ethical supply chains may hinder market growth. The challenge of greenwashing in the industry also poses a threat to genuine ethical fashion brands.

Ethical Fashion Market Segmentation

By Type
  • Fair Trade
  • Animal Cruelty Free
  • Charitable Brand
  • Eco-Friendly
By Product
  • Organic
  • Man-Made/Regenerated
  • Recycled
  • Natural
By End User
  • Men
  • Women
  • Children

Frequently Asked Questions

Ethical Fashion Market was valued at USD 8,297.2 million in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030.

The Ethical Fashion Market is segmented based on Type, Product, End User, and Geography.

The leading players in the global Ethical Fashion Market are Patagonia, Inc., Eileen Fisher, Inc., People Tree, Reformation, Everlane, Stella McCartney, Veja, PACT, Tentree, Thought Clothing, Organic Basics, Amour Vert, Mara Hoffman, Ninety Percent, and Outerknown.

Historic years considered for the market study are 2019-2022, 2023 is considered as the base year for market estimation, and Seven years forecast is presented from 2024 – 2030.

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
1.Executive Summary
2.Global Ethical Fashion Market Introduction 
2.1.Global Ethical Fashion Market  - Taxonomy
2.2.Global Ethical Fashion Market  - Definitions
2.2.1.Type 
2.2.2.Product
2.2.3.End User
2.2.4.Region
3.Global Ethical Fashion Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Ethical Fashion Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Ethical Fashion Market  By Type , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Fair Trade
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Animal Cruelty Free
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Charitable Brand
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Eco-Friendly
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6.Global Ethical Fashion Market  By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Organic
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Man-Made/Regenerated
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Recycled
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Natural
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
7.Global Ethical Fashion Market  By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Men
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Women
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Children
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
8.Global Ethical Fashion Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Ethical Fashion Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Type  Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Fair Trade
9.1.2.Animal Cruelty Free
9.1.3.Charitable Brand
9.1.4.Eco-Friendly
9.2.  Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Organic
9.2.2.Man-Made/Regenerated
9.2.3.Recycled
9.2.4.Natural
9.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Men
9.3.2.Women
9.3.3.Children
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Ethical Fashion Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Fair Trade
10.1.2.Animal Cruelty Free
10.1.3.Charitable Brand
10.1.4.Eco-Friendly
10.2.  Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Organic
10.2.2.Man-Made/Regenerated
10.2.3.Recycled
10.2.4.Natural
10.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Men
10.3.2.Women
10.3.3.Children
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Ethical Fashion Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Fair Trade
11.1.2.Animal Cruelty Free
11.1.3.Charitable Brand
11.1.4.Eco-Friendly
11.2.  Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Organic
11.2.2.Man-Made/Regenerated
11.2.3.Recycled
11.2.4.Natural
11.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Men
11.3.2.Women
11.3.3.Children
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Ethical Fashion Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Fair Trade
12.1.2.Animal Cruelty Free
12.1.3.Charitable Brand
12.1.4.Eco-Friendly
12.2.  Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Organic
12.2.2.Man-Made/Regenerated
12.2.3.Recycled
12.2.4.Natural
12.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Men
12.3.2.Women
12.3.3.Children
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Ethical Fashion Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Type  Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Fair Trade
13.1.2.Animal Cruelty Free
13.1.3.Charitable Brand
13.1.4.Eco-Friendly
13.2.  Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Organic
13.2.2.Man-Made/Regenerated
13.2.3.Recycled
13.2.4.Natural
13.3.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Men
13.3.2.Women
13.3.3.Children
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Patagonia, Inc.
14.2.2.Eileen Fisher, Inc.
14.2.3.People Tree
14.2.4.Reformation
14.2.5.Everlane
14.2.6.Stella McCartney
14.2.7.Veja
14.2.8.PACT
14.2.9.Tentree
14.2.10.Thought Clothing
14.2.11.Organic Basics
15. Research Methodology 
16. Appendix and Abbreviations 
  • Patagonia, Inc.
  • Eileen Fisher, Inc.
  • People Tree
  • Reformation
  • Everlane
  • Stella McCartney
  • Veja
  • PACT
  • Tentree
  • Thought Clothing
  • Organic Basics

Adjacent Markets