Eye Makeup Market: By Product, By Application, By Nature of Product, By Distribution Channel By Pricing, and Geography
Eye Makeup Market: By Product, By Application, By Nature of Product, By Distribution Channel By Pricing, and Geography
Eye Makeup Market size was valued at US$ 15,6542.9 million in 2023 and is expected to grow at a CAGR of 7.2% from 2024 to 2030 Eye makeup includes many products like mascara, eye shadow, eye liner, eye pencil. Women are the major consumers of eye makeup hence the market is completely dependent on this segment. The increasing awareness on physical appearance of public and enhancing appearance in past few years has driven the market growth. In addition the rise in per capita of countries like India, Indonesia , UAE and other countries has made the public to invest on the makeup segment which is expected to fuel up the growth of eye makeup market across the globe. The rising advertisements in social media platforms like twitter, Instagram, face book has helped the market key players in marketing their product in a wide angle of population and attract the customers which has influenced the market growth rate a significant rate. Increase in working class women is expected to boost the eye makeup market which makes them financially independent in purchasing their personal care products. The rising number of social media influencers helps in creating awareness among the people about the product which is expected to propel the growth of market in the forecasted years. In addition Low cost products, easy use and ease availability of the product is expected to propel the growth of the market in the forecasted years. However strict rules and regulation on the use of ingredients in cosmetics is expected to hinder the market growth in the forecasted years. Geographically, North America region held the major market share in 2022 and is expected to dominate the global eye makeup market in the forecasted years.
Eye Makeup Market Key Developments:
Study Period
2024-2030Base Year
2023CAGR
7.2%Largest Market
North AmericaFastest Growing Market
Asia Pacific
The eye makeup market is growing globally due to the increased awareness among the people on enhancing the appearance and the increase in per capita income is expected to be key growth factor in the forecasted years. The increasing trends among the public by social media influencer is also expected to fuel the market growth. Increasing awareness about the organic makeup among the public is expected to grow the organic based makeup product market in the future. The increasing demand for Halal cosmetics has provided an opportunity to the key players in the market growth rate in middle east region. Hence, this will drive the global market growth at a significant rate.
Eye makeup market is segmented based on regions into North America, Asia-pacific, Europe, Latin America, and the Middle East and Africa. North America eye makeup market is likely to hold a significant revenue share, and in the forecasted years, it is predicted to increase rapidly due to the rising demand for eye makeup in countries like USA, Canada anddue to several market players present in this region. Asia Pacific market is expected to have a significant growth due to the rising social media advertising on eye stylish products and increased preference on natural cosmetics products among the women in region like India, China. The rising demand for luxury eye makeup such as mascara, eyeliner, eye pencil and also growing demand for water proof makeup among the individuals in the region expected to fuel the market growth. The rise in demand of halal cosmetic products in the Middle East region has provided opportunity to the market key players.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 15,6542.9 million |
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Market CAGR |
7.2% |
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By Product |
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By Application |
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By Distribution Channel |
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By Pricing |
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By Region |
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Eye Makeup market was valued at US$ 15,6542.9 million in 2023 and is expected to grow at a 7.2% CAGR from 2024 to 2030.
The rising demand for eye makeup products in countries like USA, Canada. The growing awareness about the makeup product among the people and increasing social media influencers are the key driving factors in the market growth.
The leading players in the global Eye Makeup market are L’Oreal S.A, New Avon LLC, Revlon, Coty inc., Shiseido Company Ltd., Milk Makeup, Mary Kay, Henkel, Victoria Beckham Beauty, Amore Pacific, Beiersdorf, Unilever, N R Beauty World, Lalji International
The rise in demand for organic makeup products in Asia pacific region and the rising demand for Halal Cosmetic products are the opportunities for key market players in the eye makeup market.
| 1. Executive Summary |
| 2. Global Eye Makeup Market Introduction |
| 2.1.Global Eye Makeup Market - Taxonomy |
| 2.2.Global Eye Makeup Market - Definitions |
| 2.2.1.Product |
| 2.2.2.Application |
| 2.2.3. Distribution Channel |
| 2.2.4.Pricing |
| 2.2.5.Geography |
| 3. Global Eye Makeup Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4. Global Eye Makeup Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5. Global Eye Makeup Market By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Mascara |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Eye Shadow |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Eye Liner |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Eye Pencil |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 5.5. Others |
| 5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.5.3. Market Opportunity Analysis |
| 6. Global Eye Makeup Market By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Organic |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Synthetic |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 7. Global Eye Makeup Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Hyper Markets |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Super Markets |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Convenience Stores |
| 7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Specialty Stores |
| 7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 7.5. Online E-Commerce |
| 7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.5.3. Market Opportunity Analysis |
| 7.6. Others |
| 7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.6.3. Market Opportunity Analysis |
| 8. Global Eye Makeup Market By Pricing, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. Economic |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Premium |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 9. Global Eye Makeup Market By Geography, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. The Asia Pacific |
| 9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Latin America |
| 9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. MEA |
| 9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10. North America Eye Makeup Market,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Mascara |
| 10.1.2.Eye Shadow |
| 10.1.3.Eye Liner |
| 10.1.4.Eye Pencil |
| 10.1.5.Others |
| 10.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Organic |
| 10.2.2.Synthetic |
| 10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Hyper Markets |
| 10.3.2.Super Markets |
| 10.3.3.Convenience Stores |
| 10.3.4.Specialty Stores |
| 10.3.5.Online E-Commerce |
| 10.3.6.Others |
| 10.4. Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Economic |
| 10.4.2.Premium |
| 10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11. Europe Eye Makeup Market,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Mascara |
| 11.1.2.Eye Shadow |
| 11.1.3.Eye Liner |
| 11.1.4.Eye Pencil |
| 11.1.5.Others |
| 11.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Organic |
| 11.2.2.Synthetic |
| 11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Hyper Markets |
| 11.3.2.Super Markets |
| 11.3.3.Convenience Stores |
| 11.3.4.Specialty Stores |
| 11.3.5.Online E-Commerce |
| 11.3.6.Others |
| 11.4. Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Economic |
| 11.4.2.Premium |
| 11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 11.5.6.Rest of EU |
| 12. The Asia Pacific Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Mascara |
| 12.1.2.Eye Shadow |
| 12.1.3.Eye Liner |
| 12.1.4.Eye Pencil |
| 12.1.5.Others |
| 12.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Organic |
| 12.2.2.Synthetic |
| 12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Hyper Markets |
| 12.3.2.Super Markets |
| 12.3.3.Convenience Stores |
| 12.3.4.Specialty Stores |
| 12.3.5.Online E-Commerce |
| 12.3.6.Others |
| 12.4. Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Economic |
| 12.4.2.Premium |
| 12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13. Latin America Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Mascara |
| 13.1.2.Eye Shadow |
| 13.1.3.Eye Liner |
| 13.1.4.Eye Pencil |
| 13.1.5.Others |
| 13.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Organic |
| 13.2.2.Synthetic |
| 13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Hyper Markets |
| 13.3.2.Super Markets |
| 13.3.3.Convenience Stores |
| 13.3.4.Specialty Stores |
| 13.3.5.Online E-Commerce |
| 13.3.6.Others |
| 13.4. Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Economic |
| 13.4.2.Premium |
| 13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14. MEA Eye Makeup Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 14.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.Mascara |
| 14.1.2.Eye Shadow |
| 14.1.3.Eye Liner |
| 14.1.4.Eye Pencil |
| 14.1.5.Others |
| 14.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Organic |
| 14.2.2.Synthetic |
| 14.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Hyper Markets |
| 14.3.2.Super Markets |
| 14.3.3.Convenience Stores |
| 14.3.4.Specialty Stores |
| 14.3.5.Online E-Commerce |
| 14.3.6.Others |
| 14.4. Pricing Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Economic |
| 14.4.2.Premium |
| 14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.LOreal S.A |
| 15.2.2.New Avon LLC |
| 15.2.3.Revlon |
| 15.2.4.Coty inc. |
| 15.2.5.Shiseido Company Ltd. |
| 15.2.6.Milk Makeup |
| 15.2.7.Mary Kay |
| 15.2.8.Henkel |
| 15.2.9.Victoria Beckham Beauty |
| 15.2.10.Amore Pacific |
| 15.2.11.Beiersdorf |
| 15.2.12.Unilever |
| 15.2.13.N R Beauty World |
| 15.2.14.Lalji International |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
Key Market Players
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