Eye Makeup Market: By Product (Mascara, Eye Shadow, Eye Liner, Eye Pencil, Others), By Application (Sweat proof makeup, Smudge Free Makeup, Mineral Makeup, Others), By Nature of Product (Organic, Synthetic), By Distribution Channel (Hyper Markets, Super Markets, Convenience Stores, Specialty Stores, Online E-Commerce, Others) By Pricing (Economic, Premium), and Geography  

Eye Makeup Market size was valued at USD 15,342.9 million in 2022 and is expected to grow at a  CAGR of 6.4% from 2023 to 2029. Eye makeup includes many products like mascara, eye shadow, eye liner, eye pencil. Women are the major consumers of eye makeup hence the market is completely dependent on this segment. The increasing awareness on physical appearance of public and enhancing appearance in past few years has driven the market growth. In addition the rise in per capita of countries like India, Indonesia , UAE and other countries has made the public to invest on the makeup segment which is expected to fuel up the growth of eye makeup market across the globe. The rising advertisements in social media platforms like twitter, Instagram, face book has helped the market key players in marketing their product in a wide angle of population and attract the customers which has influenced the market growth rate a significant rate. Increase in working class women is expected to boost the eye makeup market which makes them financially independent in purchasing their personal care products. The rising number of social media influencers helps in creating awareness among the people about the product which is expected to propel the growth of market in the forecasted years. In addition Low cost products, easy use and ease availability of the product is expected to propel the growth of the market in the forecasted years. However strict rules and regulation on the use of ingredients in cosmetics is expected to hinder the market growth in the forecasted years. Geographically, North America region held the major market share in 2022 and is expected to dominate the global eye makeup market in the forecasted years.

Eye Makeup Market Key Developments:

• In January 2023, My Glamm launched ‘wonder glide gel eyeliner’ which comes with smudge proof, ultra-pigment shades and matt-finish
• In February 2023, Victoria Beckham Beauty has launched its product eyewear, a cream eye shadow with seven shades.
• In March 2022, Milk Makeup launched its product Eye rise lightning mascara made with the Vegan lash wrap technology.