Fabric Softeners and Conditioners Market: By Form, By End Use, By Nature, By Distribution Channel, and Region Forecast 2019-2030

Fabric Softeners and Conditioners Market Size, Share, Growth, Trends, and Global Industry Analysis: By Form (Liquid, Dryer Sheets, and Others), By End Use (Residential, Laundry Services, Textile, Hospitality, Others), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets & Hypermarkets, Convenience & Grocery Stores, Specialty Stores, Online Retail Stores, and Others), and Region Forecast 2019-2030

Fabric Softeners and Conditioners Market size was valued at US$ 19,915.4 million in 2023 and is poised to grow at a 4.4% CAGR from 2024 to 2030. Fabric softeners and conditioners are the agents used to protect clothes from deterioration caused by regular washing. The consumers are focused on keeping their garments clean and fabric shine thus increasing their spending on premium products that are well suited for their requirements.  The growing use of expensive and sensitive forms of apparel is trending nowadays. Some harsh chemicals can damage such forms of clothing. Thus, fabric softeners and conditioners are used to keep the clothes in good condition. This increases the demand for fabric softeners and conditioners in the market and is expected to drive the growth of the fabric softeners and conditioners market over the forecast period. In addition, the growing adoption of technologically enhanced laundry care systems in households and commercial sectors like washing machines with smart water technology, and smart dispensing is expected to increase the demand for washing machine-fabric softeners and conditioners.

Furthermore, the growing need for biodegradable products is expected to drive market growth owing to the side effects on human skin caused by chemicals like quaternary ammonium compound. However, the harmful side effects on environment and consumers caused by the artificial chemicals while production and various health issues caused by using the product are expected to hinder the growth of the market. The increasing focus of manufacturers in developing chemical-free softeners and conditioners is expected to provide an opportunity for the market key players and new entrants of the market over the forecast period. Geographically, the Asia Pacific region held the major market share in 2022 and is expected to dominate the global market in the forecasted years.

Fabric Softeners and Conditioners Market Key Developments

  • In September 2022, Procter & Gamble launched three new “outdoorable’ fabric conditioners. An innovative solar dry technology 

Fabric Softeners and Conditioners Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

4.4%

Largest Market

Asia Pacific

Fastest Growing Market

North America

Fabric Softeners and Conditioners Market Dynamics

The fabric softeners and conditioners market is expected to grow over the forecasted period due to the increasing demand for laundry care products. The increasing awareness of consumers about health and hygiene to keep the clothes after COVID 19 pandemic is expected to drive the market growth over the forecasted period. The increasing focus of consumers in eco-friendly and organic laundry care products is expected to increase the demand for organic fabric softeners and conditioners. In addition, the introduction of plant-based enzymes and mineral based surfactants in the laundry care products is expected to boost the growth of market over the forecast period.

Fabric Softeners and Conditioners Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024-2030

Market Size in 2023

US$ 19,915.4 million

Market CAGR

4.4%

By Form

  • Liquid
  • Dryer Sheets
  • Others

By End User

  • Residential
  • Laundry Services
  • Textile
  • Hospitality
  • Others

By Nature

  • Organic 
  • Conventional

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience & Grocery Stores
  • Specialty Stores
  • Online Retail Stores
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

Key Features of the Report

  • The fabric softeners and conditioners market report provides granular level information about the market size, regional market share, historic market (2019 to 2023) and forecast (2024 to 2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

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Frequently Asked Questions

The fabric softeners and conditioners market was valued at US$ 19,915 million in 2023 and is set to grow at a significant CAGR of 4.4% from 2024-2030

Increasing concern of consumer about hygiene and clean clothes is expected to drive the market growth over the forecast period.

The leading players in the global market are Procter & Gamble, Unilever, Reckitt Benckiser Group Plc., Henkel Ag & Co. KGaA, Colgate Palmolive Company, Marico Ltd., LG Household & Health Care Ltd., Pigeon Corporation, Church & Dwight Co., Inc., Melaleuca, Inc.

1.Executive Summary
2.Global Fabric Softeners and Conditioners Market Introduction 
2.1.Global Fabric Softeners and Conditioners Market  - Taxonomy
2.2.Global Fabric Softeners and Conditioners Market  - Definitions
2.2.1.Form
2.2.2.End User
2.2.3.Nature
2.2.4.Distribution Channel
2.2.5.Region
3.Global Fabric Softeners and Conditioners Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Fabric Softeners and Conditioners Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Fabric Softeners and Conditioners Market  By Form, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Liquid
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Dryer Sheets
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Others
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
6.Global Fabric Softeners and Conditioners Market  By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Residential
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Laundry Services
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Textile
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Hospitality
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Others
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
7.Global Fabric Softeners and Conditioners Market  By Nature, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Organic 
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Conventional
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8.Global Fabric Softeners and Conditioners Market  By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. Supermarkets & Hypermarkets
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Convenience & Grocery Stores
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Specialty Stores
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Online Retail Stores
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Others
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.Global Fabric Softeners and Conditioners Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Liquid
10.1.2.Dryer Sheets
10.1.3.Others
10.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Residential
10.2.2.Laundry Services
10.2.3.Textile
10.2.4.Hospitality
10.2.5.Others
10.3.  Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Organic 
10.3.2.Conventional
10.4.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Supermarkets & Hypermarkets
10.4.2.Convenience & Grocery Stores
10.4.3.Specialty Stores
10.4.4.Online Retail Stores
10.4.5.Others
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Form Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Liquid
11.1.2.Dryer Sheets
11.1.3.Others
11.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Residential
11.2.2.Laundry Services
11.2.3.Textile
11.2.4.Hospitality
11.2.5.Others
11.3.  Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Organic 
11.3.2.Conventional
11.4.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Supermarkets & Hypermarkets
11.4.2.Convenience & Grocery Stores
11.4.3.Specialty Stores
11.4.4.Online Retail Stores
11.4.5.Others
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
11.5.6.Rest of EU
12.Asia Pacific (APAC) Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Form Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Liquid
12.1.2.Dryer Sheets
12.1.3.Others
12.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Residential
12.2.2.Laundry Services
12.2.3.Textile
12.2.4.Hospitality
12.2.5.Others
12.3.  Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Organic 
12.3.2.Conventional
12.4.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Supermarkets & Hypermarkets
12.4.2.Convenience & Grocery Stores
12.4.3.Specialty Stores
12.4.4.Online Retail Stores
12.4.5.Others
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Form Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Liquid
13.1.2.Dryer Sheets
13.1.3.Others
13.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Residential
13.2.2.Laundry Services
13.2.3.Textile
13.2.4.Hospitality
13.2.5.Others
13.3.  Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Organic 
13.3.2.Conventional
13.4.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Supermarkets & Hypermarkets
13.4.2.Convenience & Grocery Stores
13.4.3.Specialty Stores
13.4.4.Online Retail Stores
13.4.5.Others
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Form Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Liquid
14.1.2.Dryer Sheets
14.1.3.Others
14.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Residential
14.2.2.Laundry Services
14.2.3.Textile
14.2.4.Hospitality
14.2.5.Others
14.3.  Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Organic 
14.3.2.Conventional
14.4.  Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Supermarkets & Hypermarkets
14.4.2.Convenience & Grocery Stores
14.4.3.Specialty Stores
14.4.4.Online Retail Stores
14.4.5.Others
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Procter & Gamble
15.2.2.Unilever
15.2.3.Reckitt Benckiser Group Plc
15.2.4.Henkel Ag & Co KGaA
15.2.5.Colgate Palmolive Company
15.2.6.Marico Ltd
15.2.7.LG Household & Health Care Ltd
15.2.8.Pigeon Corporation
15.2.9.Church & Dwight Co Inc
15.2.10.Melaleuca Inc
16. Research Methodology 
17. Appendix and Abbreviations 

Key Market Players

  • Procter & Gamble
  • Unilever
  • Reckitt Benckiser Group Plc
  • Henkel Ag & Co KGaA
  • Colgate Palmolive Company
  • Marico Ltd
  • LG Household & Health Care Ltd
  • Pigeon Corporation
  • Church & Dwight Co Inc
  • Melaleuca Inc

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