Fabric Softeners and Conditioners Market: By Form, By End Use, By Nature, By Distribution Channel, and Region Forecast 2019-2030
Fabric Softeners and Conditioners Market size was valued at US$ 19,915.4 million in 2023 and is poised to grow at a 4.4% CAGR from 2024 to 2030. Fabric softeners and conditioners are the agents used to protect clothes from deterioration caused by regular washing. The consumers are focused on keeping their garments clean and fabric shine thus increasing their spending on premium products that are well suited for their requirements. The growing use of expensive and sensitive forms of apparel is trending nowadays. Some harsh chemicals can damage such forms of clothing. Thus, fabric softeners and conditioners are used to keep the clothes in good condition. This increases the demand for fabric softeners and conditioners in the market and is expected to drive the growth of the fabric softeners and conditioners market over the forecast period. In addition, the growing adoption of technologically enhanced laundry care systems in households and commercial sectors like washing machines with smart water technology, and smart dispensing is expected to increase the demand for washing machine-fabric softeners and conditioners.
Furthermore, the growing need for biodegradable products is expected to drive market growth owing to the side effects on human skin caused by chemicals like quaternary ammonium compound. However, the harmful side effects on environment and consumers caused by the artificial chemicals while production and various health issues caused by using the product are expected to hinder the growth of the market. The increasing focus of manufacturers in developing chemical-free softeners and conditioners is expected to provide an opportunity for the market key players and new entrants of the market over the forecast period. Geographically, the Asia Pacific region held the major market share in 2022 and is expected to dominate the global market in the forecasted years.
Study Period
2024-2030Base Year
2023CAGR
4.4%Largest Market
Asia PacificFastest Growing Market
North America
The fabric softeners and conditioners market is expected to grow over the forecasted period due to the increasing demand for laundry care products. The increasing awareness of consumers about health and hygiene to keep the clothes after COVID 19 pandemic is expected to drive the market growth over the forecasted period. The increasing focus of consumers in eco-friendly and organic laundry care products is expected to increase the demand for organic fabric softeners and conditioners. In addition, the introduction of plant-based enzymes and mineral based surfactants in the laundry care products is expected to boost the growth of market over the forecast period.
Report Benchmarks |
Details |
Report Study Period |
2024-2030 |
Market Size in 2023 |
US$ 19,915.4 million |
Market CAGR |
4.4% |
By Form |
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By End User |
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By Nature |
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By Distribution Channel |
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By Region |
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The fabric softeners and conditioners market was valued at US$ 19,915 million in 2023 and is set to grow at a significant CAGR of 4.4% from 2024-2030
Increasing concern of consumer about hygiene and clean clothes is expected to drive the market growth over the forecast period.
The leading players in the global market are Procter & Gamble, Unilever, Reckitt Benckiser Group Plc., Henkel Ag & Co. KGaA, Colgate Palmolive Company, Marico Ltd., LG Household & Health Care Ltd., Pigeon Corporation, Church & Dwight Co., Inc., Melaleuca, Inc.
1.Executive Summary |
2.Global Fabric Softeners and Conditioners Market Introduction |
2.1.Global Fabric Softeners and Conditioners Market - Taxonomy |
2.2.Global Fabric Softeners and Conditioners Market - Definitions |
2.2.1.Form |
2.2.2.End User |
2.2.3.Nature |
2.2.4.Distribution Channel |
2.2.5.Region |
3.Global Fabric Softeners and Conditioners Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Fabric Softeners and Conditioners Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Fabric Softeners and Conditioners Market By Form, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Liquid |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Dryer Sheets |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Others |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
6.Global Fabric Softeners and Conditioners Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Residential |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Laundry Services |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Textile |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Hospitality |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
6.5. Others |
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.5.3. Market Opportunity Analysis |
7.Global Fabric Softeners and Conditioners Market By Nature, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Organic |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Conventional |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
8.Global Fabric Softeners and Conditioners Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. Supermarkets & Hypermarkets |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Convenience & Grocery Stores |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Specialty Stores |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Online Retail Stores |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Others |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.Global Fabric Softeners and Conditioners Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. North America |
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.1.3. Market Opportunity Analysis |
9.2. Europe |
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.2.3. Market Opportunity Analysis |
9.3. Asia Pacific (APAC) |
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.3.3. Market Opportunity Analysis |
9.4. Middle East and Africa (MEA) |
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.4.3. Market Opportunity Analysis |
9.5. Latin America |
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
9.5.3. Market Opportunity Analysis |
10.North America Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Form Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Liquid |
10.1.2.Dryer Sheets |
10.1.3.Others |
10.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Residential |
10.2.2.Laundry Services |
10.2.3.Textile |
10.2.4.Hospitality |
10.2.5.Others |
10.3. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Organic |
10.3.2.Conventional |
10.4. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Supermarkets & Hypermarkets |
10.4.2.Convenience & Grocery Stores |
10.4.3.Specialty Stores |
10.4.4.Online Retail Stores |
10.4.5.Others |
10.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.5.1.United States of America (USA) |
10.5.2.Canada |
11.Europe Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Liquid |
11.1.2.Dryer Sheets |
11.1.3.Others |
11.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Residential |
11.2.2.Laundry Services |
11.2.3.Textile |
11.2.4.Hospitality |
11.2.5.Others |
11.3. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Organic |
11.3.2.Conventional |
11.4. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.Supermarkets & Hypermarkets |
11.4.2.Convenience & Grocery Stores |
11.4.3.Specialty Stores |
11.4.4.Online Retail Stores |
11.4.5.Others |
11.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.5.1.Germany |
11.5.2.France |
11.5.3.Italy |
11.5.4.United Kingdom (UK) |
11.5.5.Spain |
11.5.6.Rest of EU |
12.Asia Pacific (APAC) Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Liquid |
12.1.2.Dryer Sheets |
12.1.3.Others |
12.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Residential |
12.2.2.Laundry Services |
12.2.3.Textile |
12.2.4.Hospitality |
12.2.5.Others |
12.3. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Organic |
12.3.2.Conventional |
12.4. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.Supermarkets & Hypermarkets |
12.4.2.Convenience & Grocery Stores |
12.4.3.Specialty Stores |
12.4.4.Online Retail Stores |
12.4.5.Others |
12.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.5.1.China |
12.5.2.India |
12.5.3.Australia and New Zealand (ANZ) |
12.5.4.Japan |
12.5.5.Rest of APAC |
13.Middle East and Africa (MEA) Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Liquid |
13.1.2.Dryer Sheets |
13.1.3.Others |
13.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Residential |
13.2.2.Laundry Services |
13.2.3.Textile |
13.2.4.Hospitality |
13.2.5.Others |
13.3. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Organic |
13.3.2.Conventional |
13.4. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Supermarkets & Hypermarkets |
13.4.2.Convenience & Grocery Stores |
13.4.3.Specialty Stores |
13.4.4.Online Retail Stores |
13.4.5.Others |
13.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.5.1.GCC Countries |
13.5.2.South Africa |
13.5.3.Rest of MEA |
14.Latin America Fabric Softeners and Conditioners Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
14.1. Form Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.1.1.Liquid |
14.1.2.Dryer Sheets |
14.1.3.Others |
14.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.2.1.Residential |
14.2.2.Laundry Services |
14.2.3.Textile |
14.2.4.Hospitality |
14.2.5.Others |
14.3. Nature Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.3.1.Organic |
14.3.2.Conventional |
14.4. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.4.1.Supermarkets & Hypermarkets |
14.4.2.Convenience & Grocery Stores |
14.4.3.Specialty Stores |
14.4.4.Online Retail Stores |
14.4.5.Others |
14.5. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
14.5.1.Brazil |
14.5.2.Mexico |
14.5.3.Rest of LA |
15. Competition Landscape |
15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
15.2.1.Procter & Gamble |
15.2.2.Unilever |
15.2.3.Reckitt Benckiser Group Plc |
15.2.4.Henkel Ag & Co KGaA |
15.2.5.Colgate Palmolive Company |
15.2.6.Marico Ltd |
15.2.7.LG Household & Health Care Ltd |
15.2.8.Pigeon Corporation |
15.2.9.Church & Dwight Co Inc |
15.2.10.Melaleuca Inc |
16. Research Methodology |
17. Appendix and Abbreviations |
Key Market Players