The false lashes extension market is estimated to be valued at USD 1.4 billion in 2022 and is poised to grow at a significant CAGR of 7.0% over 2022–2028. The market for eyelash extensions will be driven by millennials’ rising use of personal care and aesthetic goods. Millennials are brand loyalists willing to spend a higher price for a product they like. The companies have relied extensively on social media influencers to build their brand image among buyers. These cosmetics are frequently promoted by YouTube and Instagram celebrities, who even offer instructions on applying them correctly. For example, the Lashify brand has predominantly used social media to promote its artificial eyelash extensions. To sell their products, most of these beauty behemoths rely on social media influencers. These lash extensions have become a popular choice among women due to the multitude of materials available to assist with rapid and easy application. Currently, many items are used, such as black or colored eyelashes. A special glue is used to adhere them to the base of each natural eyelash. Consumers of all ages are becoming more accepting of these beauty products, whether they are used temporarily, permanently, regularly, or perhaps sometimes. Lash extension manufacturers are experimenting with different colors and materials to increase product adoption. Increased product sales and brand recognition are being driven by influencer marketing. Relaxations in COVID-19 restrictions and the opening up of malls, theatres, and other recreational facilities are anticipated to revive market growth. In the lash extension sector, eyelash perm kits create revenue opportunities for manufacturers. These kits contain high-quality components that help to keep lashes curled for up to a month. Users choose huge eyelash lift kits that are inexpensive and simple to use. For lash extensions, ladies are turning to professional salon services. Award-winning salons in cities have an advantage over newer salons. Individuals want to have designated rooms for lash extensions. Salons are hiring experts to administer lash extensions. Companies in the lash extension business see increased revenue due to these trends. Women prefer unique eyelash extension procedures such as attaching each mink lash one by one rather than cluster lashes.
Recent Market Developments:
In May 2019, Amazing Lash Studio announced its plans, starting with the launch of innovative featherweight eyelash extensions.