Fertility Ovulation Devices Market Size, Share, Growth, Trends, and Global Industry Analysis: By Device Type (Ovulation Prediction Kits (OPKs), Fertility Monitors, and Others), By Technology (Urine-based Devices, Saliva-based Devices, and Wearable Devices), By End Users (Home Care Settings, Hospitals/Fertility Clinics, and Others), and Region Forecast 2019-2030.

Fertility Ovulation Devices Market size was valued at US$ 736.2 million in 2023 and is projected to grow at a CAGR of 6.4% from 2024-2030.  The market for fertility ovulation devices is being pushed by the growing trend of delayed motherhood, rising incidence of infertility, and expanding awareness of reproductive health. Technological developments in tracking devices also contribute to the growth of the market.  Market development may be hampered by the high price of sophisticated gadgets and a lack of knowledge in poorer nations are the restraints of this market. Innovative product development, smartphone app integration, and customized fertility treatments offer tremendous possibilities. Increased e-commerce platforms provide prospects for wider exposure as well are the opportunities of the market.  Some of the major trends of this market are growing emphasis on health and self-care reflected in current trends, such as the growing popularity of wearable fertility trackers, the rise in consumer desire for discreet and accurate technology, and the move toward natural and holistic methods of fertility management.

Key Players

The fertility ovulation devices market share is inclusive of several companies such as Swiss Precision Diagnostics (Switzerland), Church & Dwight (US), Prestige Brands Holdings (US), bioZhena (US), Fairhaven Health (US), Fertility Focus (UK), Geratherm Medical (Germany), Hilin Life Products (US), UEBE Medical (Germany), AdvaCare Pharma (US), AVA (Switzerland), Babystart (UK), Valley Electronics (Germany), Sensiia (UK), and Mira Care (US), LHS Technologies among others, are some of the major players operating in the global fertility test.

Facts and Figures

•    Fertility Focus teamed up with the home-based sperm testing business ExSeed Health. Both businesses would work together to offer pregnancy planning options to couples as part of this cooperation.
•    Fertility Focus (UK) released OvuSense App v.2, an enhanced version of the app with features including the ability to examine data in three different ways, more options for documenting events than other applications, and improved tracking cycle accuracy.

Key Developments

•  In January 2023, Church & Dwight Co., Inc. launched the First Response Ovulation Test with improved accuracy.
•  In 2017, Medical Electronic Systems launched the Yo Home Sperm Test in the U.S. to measure the number of motile sperm in samples at home.
•  In November 2021, The MediWise Ovulation Tracker with smartphone connection was introduced by MediWise.

Fertility Ovulation Devices Market Segmentation

By Device Type: Fertility monitors are electronic gadgets that measure physical indicators, such as basal body temperature or hormonal fluctuations to track fertility. They frequently interfere with smartphone applications offering up-to-date information on the menstrual cycle and ovulation window compared to conventional ovulation prediction kits (OPKs), these monitors provide more thorough and ongoing information. Due to their accuracy, simplicity of use, and convenience, tech-savvy customers are favoring them more and more. Wearable technology, such as patches or wristbands, may be incorporated into fertility monitors, making them non-intrusive and discrete. They are a popular option for people looking for a more thorough and trustworthy tracking system because of their capacity to offer customized fertility information.

By Technology: In the fertility ovulation market, wearable devices are cutting-edge instruments that continuously monitor physiological indicators to forecast ovulation. These devices track markers like heart rate, hormone fluctuation, and basal body temperature throughout the day. They are frequently worn as wristbands, patches, and other discrete form. To give users real-time information regarding their window of fertility, they sync with smartphone applications. Compared with more conventional techniques like ovulation kits, wearable technology provides more specific data and is popular due to its accuracy, ease, and non-invasiveness. Knowledge about the technology customers seek automated, continued monitoring to maximize family planning and fertility control is particularly important for them.   

By End User: The market for fertility ovulation devices is dominated by individual customers. These are women or couples who track their fertility and employ personal family planning at home with wearable technology, ovulation prediction kits, or fertility monitors. Many customers increasingly rely on these gadgets to track their ovulation cycle and increase their chance of conception as a result of expanding self-care preferences and understanding of reproductive health issues. This market category is the biggest due to the availability of discreet, user-friendly, and reasonably priced technologies that have enabled people to take charge of their fertility without consulting a doctor frequently. This tendency has been further driven by tech integration and online availability.