Flavored Sparkling Water Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Sparkling and Water), By Packaging (Glass Bottles, Canes, and Plastic Bottles), Flavours (Original, Orange, Vanilla, Lemon, Pineapple, Grape, Peach, Fruit Punch, Apple, Berry (Raspberry, Strawberry, Cherry), Watermelon, Cola, Coconut, and Citrus), By Distribution Channel (Hypermarket/Supermarket, Convenience Store, Online Channel, and Others) and Region Forecast 2019 -2030

Flavored Sparkling Water Market size was valued at USD 2,425.2 million in 2023 and is projected to grow at CAGR 12.2% from 2024-2030. Customers looking for hydration with a taste boost will find flavored water to be an enticing and healthy substitute for sugary drinks. There is a surge in the market for new flavor releases that cater to a wide range of consumer preferences. Flavored sparkling water is experiencing strong growth owing to several key drivers such as consumer demand for healthier beverages, and growing consciousness about the hazards of sweet drinks, which is driving consumers toward flavored sparkling water as an extremely refreshing and lower-calorie alternative. Innovations in flavor profiles and natural ingredients also attract health-conscious consumers looking for variety and wellness benefits.

However, the market has restraints in the form of higher production costs compared to the standard carbonated beverages and resistance from consumers towards new unfamiliar tastes. Furthermore, the premium pricing of flavored sparkling water restricts its appeal in price-sensitive segments. Opportunity lies in the expansion of product lines in multiple flavors and ingredients that are health-oriented such as added vitamins or electrolytes. E-commerce and direct-to-consumer models are also gaining momentum. Consumers easily access a great variety of flavored sparkling waters. Trends include the promotion of natural and organic ingredients sustainability and eco-friendly packaging. The flavored sparkling water market seems to have a high outlook as consumers are preferring and changing with increased product offerings.

Flavored Sparkling Water Market Key Developments:

• In February 2021: PepsiCo Inc. launched five new caffeinated sparkling waters under its Bubly brand. The company expanded its line of caffeinated drinks by including mango passion fruit, blood orange grapefruit, triple berry, blueberry pomegranate, and citrus cherry flavors in its offering.
• In May 2019: National Beverage Corp. launched a new variant of LaCroix brand, named Hi-Biscus The new sparkling water is free from carbs, sweeteners, and sodium, combined with a different flavor of hibiscus flower. Such product launches are likely to enhance the growth of the segment by the end of the forecast period.