The global Fruit and Vegetable Ingredients Market size was estimated at USD 182.24 Bn in 2021, growing at a CAGR of 6.2% during the forecast period 2021-2027. Fruits and vegetables are most important parts of the daily natural diet. These are widely used in the food and beverage industry for various purposes as coloring agents and flavoring agents. These may be in the form of pastes, concentrates powders or in pieces form. Global fruit and vegetable ingredients market is expected to grow at notable rates over the forecast period owing to rising demand for the processed food and beverages. To obtain the competitive advantage, companies in fruit and vegetable ingredients market are adapting majorly acquisition or merger strategies. The COVID-19 pandemic is relied upon to briefly affect the market. The report tracks recent innovations, key developments and startup’s details that are actively working in the market For instance, in may 2016, Diana Food acquired Nutra Canada, company specialized in the manufacture of small fruit and vegetable extracts to strengthen its position in fruit and vegetable extracts. Similarly, in May 2014, Naturex, a key market player in global specialty plant-based ingredient market, acquired Vegetable Juices Inc. to double its food and beverages operations in united states and particularly, in the technical segment of vegetable-based ingredients.