Fruit and Vegetable Powder Market Size, Share, Growth, Trends, and Global Industry Analysis: By Nature (Organic, Conventional), Product type (Fruit Powder, Vegetable Powder), End- User (Food & Beverage Industry, Nutraceuticals, Food Service Providers, Cosmetics & Personal Care, Retail/ Household, Others), Distribution Channel (Hypermarkets/ Supermarkets, Specialty Stores, Online Retail, Others) and Region Forecast 2019-2030 

The Fruit and Vegetable Powder Market size was valued at US$ 51,521.8 million in 2023 and is projected to reach US$ 74,947.7 million by 2030 at a CAGR of 5.5% from 2024 - 2030. Fruit and vegetable powders are concentrated versions of fruits and vegetables that have been dehydrated and ground into fine powders while preserving much of their original nutritional value, flavour, and colour. These powders are used as ingredients in a wide range of food products, such as snacks, beverages, baked goods, health supplements, and ready-made meals. They offer a practical and shelf-stable alternative to fresh produce, allowing you to increase the nutritional profile of foods without the need for refrigeration or preservation procedures. These powders can be prepared from a wide range of fruits and vegetables, including apples, berries, and carrots, as well as more exotic possibilities such as acai, spirulina, and goji berries.

The market for fruit and vegetable powders has expanded significantly, driven by rising consumer demand for healthier, plant-based, and clean-label food options. The popularity of these powders has grown as people become more conscious of the importance of nutrition, convenience, and sustainability. Furthermore, their adaptability in use across several food sectors, such as the foodservice industry, health supplements, and functional foods, has contributed to their widespread use. Advances in food processing technology have increased the quality and efficiency with which these powders are produced, further supporting the market. As demand for plant-based, organic, and fiber-rich goods continues to rise, the market is predicted to expand, opening new potential for manufacturers and food producers to innovate and cater to health-conscious consumers.

Key Players

The global market is inclusive of several fruit & vegetable companies such as Futureceuticals, Alpspure Lifesciences private Limited, Van Drunen Farms, Drytech Industries, La Herbal, Foods & Inns, Nikken Foods Co., Ltd, Tanisi Incorporation, IFF Inc among others.

List of Instances in the Fruit & Vegetable Powder Industry

• In October 2023, Nutricia, a branch of Danone, launched its first medical nutrition drink made from a balanced blend of actual fruit and vegetable ingredients. This ready-to-drink, nutritionally complete beverage is intended specifically for the dietary management of disease-related malnutrition and slowing growth in young patients. It contains one-third of the recommended daily consumption of fruits and vegetables, with all ingredients coming from natural sources.
• In September 2023, Bayer expanded its Fruits and Vegetables business with the acquisition of strawberry assets from UK-based NIAB. This strategic investment strengthens Bayer's focus on professional protected culture growers, responding to increased consumer and retail demand for high-quality, year-round strawberries. The acquisition enables Bayer's Crop Science Division to provide a broader range of solutions, including types suitable for open-field and protected environments, in addition to Bayer's existing portfolio of biological and chemical crop protection products

Facts & Figures

•    Freeze-dried fruit and vegetable powders maintain up to 90% of their vitamins when compared to fresh counterparts, making them an attractive option for long-term nutrient storage. 
•    Vegetable consumption among specific age groups has declined by around 16% in recent years, indicating the potential significance of vegetable powders in closing this gap. 
•    Banana powder, known for its sweetness and high potassium content, can be stored in proper packaging for more than 12 months, reducing food waste from fresh bananas. 
•    Millennials are increasingly using vegetable powders into their regular meals, with one in every five-reporting utilizing them for extra convenience during meal preparation. 
•    Beet powder, a natural colorant, has gained appeal in plant-based goods, decreasing the need for artificial colorants by up to 40% in several formulations.
•    Apple and carrot powders are increasingly being utilized as natural sweeteners in culinary goods, lowering the requirement for additional sugars by about 10-15% in recipes. 

Key Developments

• In January 2024, New Zealand-based startup Ov?vo successfully introduced a unique freeze-dried avocado powder using proprietary vacuum technology. Ov?vo's innovative technique preserves the nutritious value of avocados while making them shelf stable.
• In February 2024, Nutri V launched a line of pure vegetable powders sourced from Australian-grown crops. Nutri V takes a novel technique in Australia, repurposing defective broccoli, cauliflower, and pumpkin into shelf-stable powders. This program not only increases the life of these vegetables, but it also gives a simple alternative for families looking to increase their daily vegetable intake.

Fruit and Vegetable Powder Market Segmentation

By Nature: In the fruit and vegetable powder sector, conventional products currently surpass organic products. This supremacy is partly due to lower production costs connected with traditional farming and processes, making conventional powders more affordable and widely available to both producers and consumers. Conventional fruit and vegetable powders also benefit from established supply chains and increased availability, which aids in meeting the high demand of large-scale food and beverage makers who place a premium on pricing and supply consistency.
Furthermore, the conventional market has a greater range of alternatives and types, giving producers more flexibility in combining these powders into different applications. Organic fruit and vegetable powders are gaining popularity as consumers become more conscious of and choose sustainable, pesticide-free products, but their higher price and limited availability make them less accessible than conventional options.

By Product Type: Fruit powders including berries, apples, and bananas are popular because of their nutritional value, adaptability, and ability to bring natural sweetness and flavour to a wide range of goods. Berry powders, for instance, are high in antioxidants and vitamins and therefore popular in health-conscious products. Apple and banana powders, on the other hand, contain natural sugars and necessary nutrients, making them great for smoothies, energy bars, and baked products. Carrot and tomato powders are popular vegetable powders due to their colour, flavour, and nutritional benefits. Carrot powder is high in vitamins and can be used to improve the colour and nutritional profile of products, whereas tomato powder enhances flavour and is commonly used in sauces, soups, and spices. These powders provide manufacturers a simple and shelf-stable approach to incorporate the nutritional advantages of fruits and vegetables into a variety of food and beverage products.

By End User: The food and beverage industry drives the market, owing to several factors. Increased consumer desire for healthier, more convenient eating options. As individuals become more health-conscious, they look for goods that are both healthy and easy to incorporate into their everyday routines. Fruit and vegetable powders are an effective solution, providing a simple way to improve the nutritional profile of a wide range of food and beverage products, from smoothies and snacks to baked goods and health supplements. Furthermore, the increased popularity of plant-based diets and clean-label products, which focus on natural and identifiable components, has led to the rise of fruit and vegetable powders in the food and beverage sector.

By Distribution Channel: Fruit and vegetable powders are distributed mostly through hypermarkets and supermarkets. These establishments have substantial foot traffic and offer a diverse choice of products, allowing customers to easily compare brands, pricing, and options. Many customers prefer to acquire these powders in person because it allows them to evaluate the product's quality and packaging firsthand. Furthermore, placing fruit and vegetable powders in prominent parts of hypermarkets and supermarkets improves visibility and encourages impulse purchases. Although specialty stores and internet retail channels are expanding, hypermarkets and supermarkets remain the major channel due to their accessibility and wide range of offerings.