The global fruit & vegetable seeds market size is estimated to be valued USD 10.1 billion in 2021 and is expected to reach a value of USD 16.5 billion by 2027, growing at a CAGR of 8.34% during the forecast period 2022 to 2028. Seeds are the beginning point for agricultural production, therefore during emergencies like the COVID-19 epidemic, seed delivery is one of the most important services that must continue to support current and future production cycles. However, due to the reduced number of flights, challenges with seed transportation both domestically and internationally have arisen. The decorative crop business has been badly harmed as a result of the closure of non-essential garden centres and the loss of contracts with supermarkets. The sale of seeds to non-professional gardeners has ceased. This will have an impact on some seed companies, particularly those with excess inventory. Increase in consumption of a variety of fruits and vegetables are the major driving factor that is attributing to growth of fruits and vegetable seeds market. Furthermore, growing global population pool, growing consumption of processed foods and juices, growing technological advancements, rising demand for hybrid varieties of seeds, increase investments in research and development activities are expected to accelerate the fruits and vegetable seeds market. However, fluctuations in climatic conditions, stringent regulations in cultivation of genetically modified crops, long duration of research and development are major restraints of the market. The demand for fresh fruits and vegetables has been increasing as customers’ eating habits have shifted toward a more healthy and nutritious diet. As a result, the amount of land used for fruit and vegetable cultivation has increased. The rising demand for huge quantities of fresh fruits and vegetables from around the world has resulted in an increase in R&D expenditure in the creation of genetically modified seeds as a result of the increased requirement for higher yield.