E-Commerce Market: By Product Type (Beauty & Fashion Products, Electronic Products, Household Products, Pharmaceutical Products, Food & Beverages, Others), By Sales Channel (B2B, B2C), and Geography  

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Ecommerce Market size is valued at USD 11.73 trillion in 2022 and is expected to reach USD 21.27 trillion by 2028, at a significant CAGR of 14.5% from 2023-2029. The action of purchasing and selling things over the internet or through online services is known as electronic commerce (e-commerce). The act of selling items and services directly to customers is known as retailing. To make a profit, it is done through a number of sales methods. Retail E-Commerce, on the other hand, refers to the online sale of goods and services. B2B (business-to-business) and B2C (business-to-consumer) sales of goods and services may be included. To capture Internet sales, companies must change their business strategies, which may entail the construction of distribution channels such as warehouses, websites, and product delivery centers. Effective distribution channels are crucial in retail e-commerce when they are the means via which the product is delivered to the customer. It comprises employing websites, applications, portals, and other platforms to digitise the entire shopping experience, including product browsing, comparison, selection, payment, and order placement.

Food, footwear, clothing, personal care, and beauty items are among the commodities that are being purchased online rather than in brick-and-mortar stores because of the advantages of e-commerce. As individuals become more digitally adept and use the internet, convenience shopping is getting increasingly popular. With increased internet penetration in developing countries, the number of individuals using the internet to buy goods and services through E-commerce is on the rise. Customers can shop online from the convenience of their own homes using any device, such as a PC, tablet, or smartphone, to select, compare, buy, and have things and services delivered to any location they desire. The distance between the experience of buying in brick-and-mortar stores and purchasing on Ecommerce has narrowed thanks to the introduction of user-friendly applications and user interfaces. this report studies global Market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, The global Ecommerce Market report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition. Moreover, PBI analyzed global Ecommerce Market to better equip clients with possible investment opportunities across the regions (regional Investment Hot-Spots) and market unmet needs (Product opportunities).  

Ecommerce Market Key Developments:

  • In May 2018, Walmart entered inked an agreement to acquire 77% stake of Flipkart for $16 billion to expand its services in India  

Global Ecommerce Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

14.5%

Largest Market

Asia-Pacific

Fastest Growing Market

Europe
Ecommerce Market Dynamics

The global Retail E-Commerce Market is being driven by the convenience of purchasing everyday essentials and luxury items from the comfort of one's own home, growing smartphone usage, increasing internet penetration, and rising income levels. Furthermore, the worldwide Retail E-Commerce Market will be fueled by expanding reach, the availability of multiple choices, lower pricing compared to physical stores, and technology-enabled online trials of clothing and accessories. It has raised the need for e-commerce retail purchases of food, apparel, and footwear. Furthermore, the rising need for improved customer experiences using speech recognition is expected to propel the worldwide Retail E-Commerce Market forward over the forecast period. Voice orders offer superior search results, therefore customers are increasingly using smart speakers to do online orders.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Global Ecommerce Market Segmentation

By Product Type
  • Beauty & Fashion Products
  • Electronic Products
  • Household Products
  • Pharmaceutical Products
  • Food & Beverages
  • Others
By Sales Channel
  • B2B
  • B2C
By Geography
  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

The Ecommerce market size was valued at USD 11.73 trillion in 2022.

The key segments covered in the restless leg’s syndrome market are technology, components, application, and end-users.

The Ecommerce market key players Amazon.com Inc, JD.com Inc, Apple Inc, Alibaba Group Holding Limited, Walmart Inc, eBay Inc, Best Buy, Zalando SE, Groupon Inc, Rakuten

1.Executive Summary
2.Global Ecommerce Market Introduction 
2.1.Global Ecommerce Market  - Taxonomy
2.2.Global Ecommerce Market  - Definitions
2.2.1.Product Type
2.2.2.Sales Channel
2.2.3.Region
3.Global Ecommerce Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Ecommerce Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Ecommerce Market  By Product Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Beauty & Fashion Products
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Electronic Products
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Household Products
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Pharmaceutical Products
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Food & Beverages
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Others
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
6.Global Ecommerce Market  By Sales Channel, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. B2B
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. B2C
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7.Global Ecommerce Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asia Pacific (APAC)
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Middle East and Africa (MEA)
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Latin America
7.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8.North America Ecommerce Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. Product Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.1.1.Beauty & Fashion Products
8.1.2.Electronic Products
8.1.3.Household Products
8.1.4.Pharmaceutical Products
8.1.5.Food & Beverages
8.1.6.Others
8.2.  Sales Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.2.1.B2B
8.2.2.B2C
8.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.3.1.United States of America (USA)
8.3.2.Canada
9.Europe Ecommerce Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Beauty & Fashion Products
9.1.2.Electronic Products
9.1.3.Household Products
9.1.4.Pharmaceutical Products
9.1.5.Food & Beverages
9.1.6.Others
9.2.  Sales Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.B2B
9.2.2.B2C
9.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Germany
9.3.2.France
9.3.3.Italy
9.3.4.United Kingdom (UK)
9.3.5.Spain
9.3.6.Rest of EU
10.Asia Pacific (APAC) Ecommerce Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Beauty & Fashion Products
10.1.2.Electronic Products
10.1.3.Household Products
10.1.4.Pharmaceutical Products
10.1.5.Food & Beverages
10.1.6.Others
10.2.  Sales Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.B2B
10.2.2.B2C
10.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.China
10.3.2.India
10.3.3.Australia and New Zealand (ANZ)
10.3.4.Japan
10.3.5.Rest of APAC
11.Middle East and Africa (MEA) Ecommerce Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Beauty & Fashion Products
11.1.2.Electronic Products
11.1.3.Household Products
11.1.4.Pharmaceutical Products
11.1.5.Food & Beverages
11.1.6.Others
11.2.  Sales Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.B2B
11.2.2.B2C
11.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.GCC Countries
11.3.2.South Africa
11.3.3.Rest of MEA
12.Latin America Ecommerce Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Beauty & Fashion Products
12.1.2.Electronic Products
12.1.3.Household Products
12.1.4.Pharmaceutical Products
12.1.5.Food & Beverages
12.1.6.Others
12.2.  Sales Channel Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.B2B
12.2.2.B2C
12.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Brazil
12.3.2.Mexico
12.3.3.Rest of LA
13. Competition Landscape
13.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
13.2.1.Amazon.com Inc
13.2.2.JD.com Inc
13.2.3.Apple Inc
13.2.4.Alibaba Group Holding Limited
13.2.5.Walmart Inc
13.2.6.eBay Inc
13.2.7.Best Buy
13.2.8.Zalando SE
13.2.9.Groupon Inc
13.2.10.Rakuten
14. Research Methodology 
15. Appendix and Abbreviations 
  • Amazon.com Inc
  • JD.com Inc
  • Apple Inc
  • Alibaba Group Holding Limited
  • Walmart Inc
  • eBay Inc
  • Best Buy
  • Zalando SE
  • Groupon Inc
  • Rakuten

Adjacent Markets