Global Infant Nutrition Market
Infant nutrition market: Infants need only breast milk during their age of 0-12 months for nutritional purpose. Infant nutritional products are similar to the natural breast milk and used for the babies less than 2 years old. Nutritional products help to maintain the proper growth by providing essential nutrients to the baby. Baby food and infant formula are two products used as infant nutrition. Majority of infant nutrition products are prepared from cow milk.
A rise in the working mothers, rapid urbanization, increase in expenditure for high-quality baby foods, a rise in the disposable income are anticipated to fuel the infant nutrition market over the forecast period. Moreover, increase in the birth rate across the globe, increase in demand for packaging products, and availability of wider products are expected to boost the infant nutrition market over the forecast period. However, a high cost of the products, a risk of allergies and autoimmune disorders, poor quality of few packaged infant nutrition food, and environmental factors such as storage conditions might hinder the infant nutrition market growth over the forecast period.
Infant nutrition market is segmented on the basis of product type and distribution channel
Based on the product type, infant nutrition market is segmented into the following:
- Infant formula
- Infant milk
- Growing up milk
- Follow on milk
- Speciality baby formula
- Baby food
- Dried baby food
- Prepared baby food
Based on distribution channel, infant nutrition market is segmented into the following:
- Retail pharmacies
Infant nutrition market is growing at a significant CAGR owing to increase in the number of working mothers around the globe. Insufficient breast milk from mothers and communicable disease among breastfeeding mothers are anticipated to fuel the infant nutrition market. Acquisitions and mergers, collaborations, and launching of new products in various countries are the strategies followed by the companies for increasing their revenue in the infant nutrition market. For instance, in December 2012, Nestle acquired Pfizer Nutrition to strengthen its infant nutrition product portfolio across the globe. Similarly, in January 2016, Blackmores collaborated with the Bega for the development a wide range of infant nutrition products and supplies in the Australian market.
Geographically, infant nutrition market is segmented into the North America, Middle East and Africa, Latin America, Asia Pacific, and Europe. Rise in the working women in Asia Pacific region majorly in India, Japan, and China (women employment rate in China has increased from 63.5% in 2010 to 63.8% in 2012), upsurge in the birth rate, and increase in disposable income are the key factors anticipated to fuel the infant nutrition market in the region. North America exhibiting significant growth owing to increase in the expenditure on baby healthcare products, rise in women employment rate (according to the U.S. Department of Labour (DOL), around 57% of women were part of the U.S. workforce in 2015), and high awareness about the infant nutrition products might bolster the infant nutrition market. However, in Europe region, due to increase in women employment rate majorly in U.K. and Germany (in Germany the women employment rate increased from 53% in 2010 to 54.1% in 2012), increase in the preference for child welfare, and high disposable income might fuel the infant nutrition market in the region.
Some of the players in infant nutrition market are Nestle S.A. (Switzerland), Abbott Laboratories (U.S.), Danone SA (France), Wakodo Co. Ltd. (Japan), The a2 Milk Company (Australia), Gerber Products Company (U.S.), Beech-Nut Nutrition Corporation (U.S.), Nurture Inc. (Happy Family) (U.S.), Bellamy’s Organic (Australia), Reckitt Benckiser Group Plc. (U.K.), Blackmores (Australia), and Bega Cheese (Australia) to name a few.
- In June 2017, Reckitt Benckiser acquired Mead Johnson to diversify the company’s infant nutrition portfolio
- In August 2016, Nestle launched Ceregrow, an infant nutrition product belongs to cereal category in India
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