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Kombucha Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2015-2020 and Forecast 2021-2027

Kombucha Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2015-2020 and Forecast 2021-2027

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Kombucha Market: By Type (Original/Regular and Flavoured), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and Geography (North America, Latin America, Europe, Asia Pacific and Middle East and africa)

 

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Report

Description

Kombucha Market size is expected to be valued at USD 2,896.3 million in 2021 and is expected to grow at a significant CAGR of 15.9% during the forecast period 2022 to 2028. Kombucha is a fermented sweetened tea beverage, frequently made by using green or black tea. The fermentation of the drink is done by means of a symbiotic bacterial culture and yeast strain (SCOBY), which outcomes in an effervescent, light  tea beverage with a minor alcohol content of 0.5% owing to the natural fermentation procedure. The global market provides a detailed overview and that can be segmented by type and by Distribution channel. By type, the Kombucha market growth has been segmented into Original/Regular and Flavoured. The Flavoured segment is likely to be the largest and fastest-growing segment in terms of type. The rise of this segment is mainly due to the rising disposition of consumers towards innovative and new beverages. This starts numerous opportunities for producers to fill natural flavoring botanicals and agents due to the growing awareness among customers about the harmful effects of artificial flavors. Altering consumer preferences concerning probiotic beverages and the inclination to discover new flavors will help consolidate market growth. Moreover, numerous manufacturers are introducing novel flavors in beverages, which are likely to propel market growth further. Based on the Distribution channel, the Kombucha market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others. Among these, the Supermarkets/Hypermarkets Distribution channel segment is expected to have the fastest-growing market during the forecast period 2022-2028. The variety of advanced flavors is also appealing to a large number of consumers, with businesses contributing novel flavors such as passionfruit, lavender, peach, and watermelon together with their unique beverages and advertising them through off-trade stages. Minibar Delivery (ReserveBar Express Corp.), InstaCart, Drizly, and Total Wine & More are important sellers of these kombucha beverages.

Key Development:

In July 2021, Remedy Drinks launched in the U.S, a zero-sugar shelf-stable product.

In July 2021, Remedy Drinks collaborated with the digital and e-commerce marketing company in China, RooLife Group Ltd., to sell its kombucha drinks.

Kombucha Market

MARKET SUMMARY
-
15.9%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 15.9%
  • Largest Market– North America
  • Fastest Growing Market– Asia Pacific

Kombucha Market Analysis

  • Global kombucha market expanding at significant CAGR over 2021 to 2027 owing to rising awareness among the consumers regarding the benefits of the products.
  • Based on Type, the testing & analysis segment of kombucha accounted for larger market revenue share in 2018 and projected gain market revenue share over the forecast period
  • Players focusing on launch of newer products and collaboration strategies to retain market position in global kombucha market
Market Leaders
  • Reed’s, Inc. (U.S.)
  • Revive Kombucha (U.S.)
  • Kosmic Kombucha (U.S.)
  • Buchi Kombucha
  • Gt’s Kombucha (U.S.)
Kombucha Market Drivers

The health benefits are anticipated to propel the market growth over the forecast years. Moreover, the growing health-conscious populace is burgeoning the market growth over the forecast years.

North-America Got Significant Share

Kombucha Market

North America accounted for larger revenue share in global kombucha market with significant CAGR owing to rising consumer awareness regarding the health benefits and strong distribution network for the products in United States. Asia Pacific region is expected to show highest growth rate over the forecasted period due to increasing demand for probiotic and fortified beverages. Europe is projected to offer significant growth over the forecast period due to rising demand for functional beverages.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East
Key

Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2015-2020) and forecast (2021-2027)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market
Kombucha Market Segmentation

segmentation-block-image

Type

    • Original/Regular
    • Flavoured
segmentation-block-image

Distribution Channel

    • Supermarket/Hypermarket
    • Convenience Stores
    • Health Stores
    • Online Retailers
    • Others
segmentation-block-image

Geography

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East and Africa
Location

GEOGRAPHY

Frequently Asked Questions

In February 2022, Remedy Drinks launched the drink in wild berry flavor in the U.K.

Increasing inclination towards drinks which are non-alcoholic

Growing acceptance of the drink amongst consumer

Report

Table Of Content

  1. Executive Summary
  2. Global Kombucha Market Introduction

2.1. Global Kombucha Market – Taxonomy

2.2. Global Kombucha Market –Definitions

2.2.1. By Type

2.2.2. By Distribution Channel

  1. Global Kombucha Market Dynamics

3.1. Drivers

3.2. Restraints

3.3. Opportunities/Unmet Needs of the Market

3.4. Trends

3.5. Global Kombucha Market Dynamics – Factors Impact Analysis

  1. Global Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

4.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)

4.3. Market Opportunity Analysis

  1. Global Kombucha Market Forecast, By Type, 2014 – 2018 and Forecast, 2019 – 2025

5.1. Original/Regular

5.1.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

5.1.3. Market Opportunity Analysis

5.2. Flavored

5.2.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

5.2.3. Market Opportunity Analysis

  1. Global Kombucha Market Forecast, By Distribution Channel, 2014 – 2018 and Forecast, 2019 – 2025

6.1. Supermarkets/Hypermarkets

6.1.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

6.1.3. Market Opportunity Analysis

6.2. Convenience Stores

6.2.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

6.2.3. Market Opportunity Analysis

6.3. Health Stores

6.3.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

6.3.3. Market Opportunity Analysis

6.4. Online Retailers

6.4.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

6.4.3. Market Opportunity Analysis

6.5. Others

6.5.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

6.5.3. Market Opportunity Analysis

  1. Global Kombucha Market Forecast, By Region, 2014 – 2018 and Forecast, 2019 – 2025

7.1. North America

7.1.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

7.1.3. Market Opportunity Analysis

7.2. Europe

7.2.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

7.2.3. Market Opportunity Analysis

7.3. Asia Pacific

7.3.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

7.3.3. Market Opportunity Analysis

7.4. Latin America

7.4.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

7.4.3. Market Opportunity Analysis

7.5. The Middle East & Africa

7.5.1. Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025 (Revenue, USD Mn)

7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)

7.5.3. Market Opportunity Analysis

7.6. Global Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Region, 2019 – 2025

  1. North America Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

8.1. Type Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

8.1.1. Original/Regular

8.1.2. Flavoured

8.2. Distribution Channel Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

8.2.1. Supermarket/Hypermarkets

8.2.2. Convenience Stores

8.2.3. Health Stores

8.2.4. Online Retailers

8.2.5. Others

8.3. Country Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)

8.3.1. U.S.

8.3.2. Canada

8.4. North America Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2019 – 2025

8.5. North America Kombucha Market Dynamics – Trends

  1. Europe Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

9.1. Type Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

9.1.1. Original/Regular

9.1.2. Flavoured

9.2. Distribution Channel Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

9.2.1. Supermarket/Hypermarkets

9.2.2. Convenience Stores

9.2.3. Health Stores

9.2.4. Online Retailers

9.2.5. Others

9.3. Country Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)

9.3.1. U.K.

9.3.2. Germany

9.3.3. France

9.3.4. Italy

9.3.5. Spain

9.3.6. Russia

9.3.7. Rest of Europe

9.4. Europe Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2019 – 2025

9.5. Europe Kombucha Market Dynamics – Trends

  1. Asia Pacific Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

10.1. Type Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

10.1.1. Original/Regular

10.1.2. Flavoured

10.2. Distribution Channel Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

10.2.1. Supermarket/Hypermarkets

10.2.2. Convenience Stores

10.2.3. Health Stores

10.2.4. Online Retailers

10.2.5. Others

10.3. Country Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)

10.3.1. China

10.3.2. Japan

10.3.3. India

10.3.4. ASEAN Counties

10.3.5. Philippines

10.3.6. Rest of Asia Pacific

10.4. Asia Pacific Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2019 – 2025

10.5. Asia Pacific Kombucha Market Dynamics – Trends

  1. Latin America Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

11.1. Type Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

11.1.1. Original/Regular

11.1.2. Flavoured

11.2. Distribution Channel Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

11.2.1. Supermarket/Hypermarkets

11.2.2. Convenience Stores

11.2.3. Health Stores

11.2.4. Online Retailers

11.2.5. Others

11.3. Country Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)

11.3.1. Mexico

11.3.2. Brazil

11.3.3. Argentina

11.3.4. Chile

11.3.5. Rest of Latin America

11.4. Latin America Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2019 – 2025

11.5. Latin America Kombucha Market Dynamics – Trends

  1. Middle East and Africa Kombucha Market Analysis, 2014 – 2018 and Forecast, 2019 – 2025

12.1. Type Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

12.1.1. Original/Regular

12.1.2. Flavoured

12.2. Distribution Channel Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)

12.2.1. Supermarket/Hypermarkets

12.2.2. Convenience Stores

12.2.3. Health Stores

12.2.4. Online Retailers

12.2.5. Others

12.3. Country Analysis (2014 – 2018) and Forecast (2019 – 2025) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)

12.3.1. GCC Countries

12.3.2. South Africa

12.3.3. Saudi Arabia

12.3.4. Turkey

12.3.5. Rest of MEA

12.4. Middle East and Africa Kombucha Market – Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2019 – 2025

12.5. Middle East and Africa Kombucha Market Dynamics – Trends

  1. Competition Landscape

13.1. Strategic Dashboard of Top Market Players

13.2. Company Profiles (Introduction, Financial Analysis, Key Developments, Strategies, and SWOT Analysis)

13.2.1. Millennium Products, Inc. (U.S.)

13.2.2. Reed’s, Inc. (U.S.)

13.2.3. The Hain Celestial Group (U.S.)

13.2.4. Revive Kombucha (U.S.)

13.2.5. Kosmic Kombucha (U.S.)

13.2.6. Cell – Nique Corporation (U.S.)

13.2.7. Buchi Kombucha

13.2.8. Gt’s Kombucha (U.S.)

13.2.9. Townshend’s Tea Company

13.2.10. The Humm Kombucha Llc (U.S.)

13.2.11. Red Bull Gmbh (Austria)

13.2.12. Makana Beverages Inc.

13.2.13. Nesalla Kombucha (U.S.)

13.2.14. Live Soda Kombucha (U.S.)

13.2.15. Kombucha Wonder Drink (U.S.)

  1. Research Methodology
  2. Key Assumptions and Acronyms
Report

Company Profile

  • Millennium Products, Inc. (U.S.)
  • Reed’s, Inc. (U.S.)
  • The Hain Celestial Group (U.S.)
  • Revive Kombucha (U.S.)
  • Kosmic Kombucha (U.S.)
  • Cell – Nique Corporation (U.S.)
  • Buchi Kombucha
  • Gt’s Kombucha (U.S.)
  • Townshend’s Tea Company
  • The Humm Kombucha Llc (U.S.)
  • Red Bull Gmbh (Austria)
  • Makana Beverages Inc.
  • Nesalla Kombucha (U.S.)
  • Live Soda Kombucha (U.S.)
  • Kombucha Wonder Drink (U.S.)

Description

Kombucha Market size is expected to be valued at USD 2,896.3 million in 2021 and is expected to grow at a significant CAGR of 15.9% during the forecast period 2022 to 2028. Kombucha is a fermented sweetened tea beverage, frequently made by using green or black tea. The fermentation of the drink is done by means of a symbiotic bacterial culture and yeast strain (SCOBY), which outcomes in an effervescent, light  tea beverage with a minor alcohol content of 0.5% owing to the natural fermentation procedure. The global market provides a detailed overview and that can be segmented by type and by Distribution channel. By type, the Kombucha market growth has been segmented into Original/Regular and Flavoured. The Flavoured segment is likely to be the largest and fastest-growing segment in terms of type. The rise of this segment is mainly due to the rising disposition of consumers towards innovative and new beverages. This starts numerous opportunities for producers to fill natural flavoring botanicals and agents due to the growing awareness among customers about the harmful effects of artificial flavors. Altering consumer preferences concerning probiotic beverages and the inclination to discover new flavors will help consolidate market growth. Moreover, numerous manufacturers are introducing novel flavors in beverages, which are likely to propel market growth further. Based on the Distribution channel, the Kombucha market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others. Among these, the Supermarkets/Hypermarkets Distribution channel segment is expected to have the fastest-growing market during the forecast period 2022-2028. The variety of advanced flavors is also appealing to a large number of consumers, with businesses contributing novel flavors such as passionfruit, lavender, peach, and watermelon together with their unique beverages and advertising them through off-trade stages. Minibar Delivery (ReserveBar Express Corp.), InstaCart, Drizly, and Total Wine & More are important sellers of these kombucha beverages.

Key Development:

In July 2021, Remedy Drinks launched in the U.S, a zero-sugar shelf-stable product.

In July 2021, Remedy Drinks collaborated with the digital and e-commerce marketing company in China, RooLife Group Ltd., to sell its kombucha drinks.

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