- Original/Regular
- Flavoured
Kombucha Market size was valued at USD 2,896.3 million in 2022 growing at a significant CAGR of 15.9% from 2023 to 2029. Kombucha is a fermented sweetened tea beverage, frequently made by using green or black tea. The fermentation of the drink is done by means of a symbiotic bacterial culture and yeast strain (SCOBY), which outcomes in an effervescent, light tea beverage with a minor alcohol content of 0.5% owing to the natural fermentation procedure. The global market provides a detailed overview and that can be segmented by type and by Distribution channel. By type, the Kombucha market growth has been segmented into Original/Regular and Flavoured. The Flavoured segment is likely to be the largest and fastest-growing segment in terms of type. The rise of this segment is mainly due to the rising disposition of consumers towards innovative and new beverages. This starts numerous opportunities for producers to fill natural flavoring botanicals and agents due to the growing awareness among customers about the harmful effects of artificial flavors. Altering consumer preferences concerning probiotic beverages and the inclination to discover new flavors will help consolidate market growth. Moreover, numerous manufacturers are introducing novel flavors in beverages, which are likely to propel market growth further. Based on the Distribution channel, the Kombucha market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others.
Among these, the Supermarkets/Hypermarkets Distribution channel segment is expected to have the fastest-growing market during the forecast period 2023-2029. The variety of advanced flavors is also appealing to a large number of consumers, with businesses contributing novel flavors such as passionfruit, lavender, peach, and watermelon together with their unique beverages and advertising them through off-trade stages. Minibar Delivery (ReserveBar Express Corp.), InstaCart, Drizly, and Total Wine & More are important sellers of these kombucha beverages.
Kombucha Market Key Development:
- In July 2021, Remedy Drinks launched in the U.S, a zero-sugar shelf-stable product. In July 2021, Remedy Drinks collaborated with the digital and e-commerce marketing company in China, RooLife Group Ltd., to sell its kombucha drinks.
Global Kombucha Market Summary
Study Period
2024-2030
Base Year
2023
CAGR
15.9%
Largest Market
North America
Fastest Growing Market
Asia Pacific
Kombucha Market Dynamics
The health benefits are anticipated to propel the market growth over the forecast years. Moreover, the growing health-conscious populace is burgeoning the market growth over the forecast years.
North-America Got Significant Share
Kombucha Market Regional Analysis
North America accounted for larger revenue share in global kombucha market with significant CAGR owing to rising consumer awareness regarding the health benefits and strong distribution network for the products in United States. Asia Pacific region is expected to show highest growth rate over the forecasted period due to increasing demand for probiotic and fortified beverages. Europe is projected to offer significant growth over the forecast period due to rising demand for functional beverages.
Latin America
Europe
Asia Pacific
Middle East
North America
Key Features of the Reports
- The report provides granular level information about the market size, regional market share, historic market (2018-2022) and forecast (2023-2029)
- The report covers in-detail insights about the competitors overview, company share analysis, key market developments, and their key strategies
- The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
- The report tracks recent innovations, key developments and startups details that are actively working in the market
- The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
- The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porters Five Force Analysis in addition to recent technology advancements and innovations in the market
Global Kombucha Market Segmentation
By Type
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Stores
- Health Stores
- Online Retailers
- Others
By Geography
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
Frequently Asked Questions
In February 2022, Remedy Drinks launched the drink in wild berry flavor in the U.K.
Increasing inclination towards drinks which are non-alcoholic
Growing acceptance of the drink amongst consumer
1. Executive Summary
2. Global Kombucha Market Introduction
2.1. Global Kombucha Market – Taxonomy
2.2. Global Kombucha Market – Definitions
2.2.1. By Type 2.2.2. By Distribution Channel
3. Global Kombucha Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Kombucha Market Dynamics – Factors Impact Analysis
4. Global Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn) 4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) 4.3. Market Opportunity Analysis
5. Global Kombucha Market Forecast, By Type, 2018 - 2022 and Forecast, 2023 - 2029
5.1. Original/Regular
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Flavored
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
6. Global Kombucha Market Forecast, By Distribution Channel, 2018 - 2022 and Forecast, 2023 - 2029
6.1. Supermarkets/Hypermarkets
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Convenience Stores
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Health Stores
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Online Retailers
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
6.5. Others
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
6.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.5.3. Market Opportunity Analysis
7. Global Kombucha Market Forecast, By Region, 2018 - 2022 and Forecast, 2023 - 2029
7.1. North America
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Europe
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Asia Pacific
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Latin America
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. The Middle East & Africa
7.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Global Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Region, 2023 - 2029
8. North America Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
8.1. Type Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.1.1. Original/Regular
8.1.2. Flavored
8.2. Distribution Channel Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
8.2.1. Supermarket/Hypermarkets
8.2.2. Convenience Stores
8.2.3. Health Stores
8.2.4. Online Retailers
8.2.5. Others
8.3. Country Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
8.3.1. U.S.
8.3.2. Canada
8.4. North America Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2023 - 2029
8.5. North America Kombucha Market Dynamics – Trends
9. Europe Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
9.1. Type Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Original/Regular
9.1.2. Flavored
9.2. Distribution Channel Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Supermarket/Hypermarkets
9.2.2. Convenience Stores
9.2.3. Health Stores
9.2.4. Online Retailers
9.2.5. Others
9.3. Country Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.3.1. U.K.
9.3.2. Germany
9.3.3. France
9.3.4. Italy
9.3.5. Spain
9.3.6. Russia
9.3.7. Rest of Europe
9.4. Europe Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2023 - 2029
9.5. Europe Kombucha Market Dynamics – Trends
10. Asia Pacific Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
10.1. Type Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Original/Regular
10.1.2. Flavored
10.2. Distribution Channel Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Supermarket/Hypermarkets
10.2.2. Convenience Stores
10.2.3. Health Stores
10.2.4. Online Retailers
10.2.5. Others
10.3. Country Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.3.1. China
10.3.2. Japan
10.3.3. India
10.3.4. ASEAN Counties
10.3.5. Philippines
10.3.6. Rest of Asia Pacific
10.4. Asia Pacific Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2023 - 2029
10.5. Asia Pacific Kombucha Market Dynamics – Trends
11. Latin America Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
11.1. Type Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Original/Regular
11.1.2. Flavored
11.2. Distribution Channel Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Supermarket/Hypermarkets
11.2.2. Convenience Stores
11.2.3. Health Stores
11.2.4. Online Retailers
11.2.5. Others
11.3. Country Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.3.1. Mexico
11.3.2. Brazil
11.3.3. Argentina
11.3.4. Chile
11.3.5. Rest of Latin America
11.4. Latin America Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2023 - 2029
11.5. Latin America Kombucha Market Dynamics – Trends
12. Middle East and Africa Kombucha Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029
12.1. Type Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Original/Regular
12.1.2. Flavored
12.2. Distribution Channel Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Supermarket/Hypermarkets
12.2.2. Convenience Stores
12.2.3. Health Stores
12.2.4. Online Retailers
12.2.5. Others
12.3. Country Analysis (2018- 2022) and Forecast (2023 - 2029) by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.3.1. GCC Countries
12.3.2. South Africa
12.3.3. Saudi Arabia
12.3.4. Turkey
12.3.5. Rest of MEA
12.4. Middle East and Africa Kombucha Market - Opportunity Analysis Index, By Type, By Distribution Channel, and Country, 2023 - 2029
12.5. Middle East and Africa Kombucha Market Dynamics – Trends
13. Competition Landscape
13.1. Strategic Dashboard of Top Market Players
13.2. Company Profiles (Introduction, Financial Analysis, Key Developments, Strategies, and SWOT Analysis)
13.2.1. Millennium Products, Inc. (U.S.)
13.2.2. Reed’s, Inc. (U.S.)
13.2.3. The Hain Celestial Group (U.S.)
13.2.4. Revive Kombucha (U.S.)
13.2.5. Kosmic Kombucha (U.S.)
13.2.6. Cell - Nique Corporation (U.S.)
13.2.7. Buchi Kombucha
13.2.8. Gt’s Kombucha (U.S.)
13.2.9. Townshend’s Tea Company
13.2.10. The Humm Kombucha Llc (U.S.)
13.2.11. Red Bull Gmbh (Austria)
13.2.12. Makana Beverages Inc.
13.2.13. Nesalla Kombucha (U.S.)
13.2.14. Live Soda Kombucha (U.S.)
13.2.15. Kombucha Wonder Drink (U.S.)
14. Research Methodology
15. Key Assumptions and Acronyms
- Millennium Products, Inc. (U.S.)
- Reeds, Inc. (U.S.)
- The Hain Celestial Group (U.S.)
- Revive Kombucha (U.S.)
- Kosmic Kombucha (U.S.)
- Cell Nique Corporation (U.S.)
- Buchi Kombucha
- Gts Kombucha (U.S.)
- Townshends Tea Company
- The Humm Kombucha Llc (U.S.)
- Red Bull Gmbh (Austria)
- Makana Beverages Inc.
- Nesalla Kombucha (U.S.)
- Live Soda Kombucha (U.S.)
- Kombucha Wonder Drink (U.S.)