Loyalty Management Market: By Delivery Type, By Organization Size, By Deployment Mode, By End User and Region Forecast 2019-2030

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Loyalty Management Market Size, Share, Growth, Trends, and Global Industry Analysis: By Delivery Type (Standalone Program and Managed Platform), By Organization Size (Large Enterprises and SMEs), By Deployment Mode (On-Premises and Cloud-Based), By End User (BFSI, Automotive, Aviation, Retail and Consumer Goods, Media and Entertainment, Hospitality and Others) and Region Forecast 2019-2030

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Loyalty Management Market size was valued at 11.76 million in 2023 and is estimated to reach 24.74 million by 2030, at a CAGR of 15.3% from 2024 to 2030. The growing need for competitive differentiation, increasing penetration of smartphones in B2C loyalty programs, huge awareness regarding loyalty programs, increased focus on customer experience management, growing adoption of the multi-channel program, rapidly growing number of cardholders and increasing innovations in technology are some key factors fostering the market growth.

However, factors such as lack of knowledge about loyalty program benefits and failure to develop successful loyalty programs are hampering the market growth. A loyalty program fails because of a lack of awareness. Customer participation can be challenging for loyalty programs because most customers don't know where they stand within a program. According to recent studies, only 30% of shoppers know exactly how many points and rewards they earned in a loyalty program. Comparatively, 18% don't know how much they've earned at all.

This is a serious problem for brands that offer or participate in a loyalty program. More than 50% of users say that without having access to their program information most of their rewards will go unused or expire because they are not even aware they have a reward. This loss can create several problems including less purchasing motivation, sif a customer doesn't know about something they have, they are going to be less motivated to buy with a brand or company. The global market is surging owing to frequent acquisitions and launches by the market players.

Loyalty Management Market Key Developments

  • In February 2019, IBM (US) partnered with BUCKiTDREAM to improve the personalized brand engagement experiences of BUCKiTDREAM's customers.

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Global Loyalty Management Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

15.3%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Loyalty Management Market Dynamics

Customer loyalty programs are a boon for retailers and ecommerce merchants looking to maximize customer engagement and retention. However, a loyalty rewards program is only as good as the number of customers who're actively using and engaging with it. Launching a customer loyalty program is easy but promoting it is where most businesses go wrong. The loyalty program should be promoted aggressively and integrated into every facet of business to reap maximum benefits from the rewards program. Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer satisfaction and provides an opportunity to create engaging touchpoints and opportunities to drive sales. There are many tangible benefits that brands and publishers can gain from activating awareness tactics to their loyalty programs.

Global Loyalty Management Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024-2030

Market CAGR

15.3%

By Delivery Type

  • Standalone Program
  • Managed Platform

By Organization Size

  • Large Enterprises
  • SMES

By Deployment Mode

  • On-Premises
  • Cloud Based

By End User

  • BFSI
  • Automotive
  • Aviation
  • Retail and Consumer Goods
  • Media and Entertainment
  • Hospitality
  • Others

By Region

  • North America (U.S., Canada)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
  • Latin America (Mexico, Brazil, Argentina, Columbia, Rest of Latin America)
  • Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)

Key Features of the Report

  • The loyalty management market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis.

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Frequently Asked Questions

The global loyalty management market size was valued at US$ 11.76 million in 2023 and is projected to grow at a CAGR of 15.3% from 2024 to 2030.

The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).

In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.

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Author

Sravani

Sravani is a proficient Business Analyst with an MBA and a background in Computer Science, with seven years of expe.....

1. Executive Summary
2. Global Loyalty Management Market Introduction 
2.1.Global Loyalty Management Market  - Taxonomy
2.2.Global Loyalty Management Market  - Definitions
2.2.1.Delivery Type
2.2.2.Organization Size
2.2.3.Deployment Mode
2.2.4.End Users
2.2.5.Region
3. Global Loyalty Management Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4. Global Loyalty Management Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5. Global Loyalty Management Market  By Delivery Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Standalone Program
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Managed Platform
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
6. Global Loyalty Management Market  By Organization Size, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Large Enterprises
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. SMES
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
7. Global Loyalty Management Market  By Deployment Mode, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. On-Premises
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Cloud Based
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
8. Global Loyalty Management Market  By End Users, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. BFSI
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Automotive
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Aviation
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Retail and Consumer Goods
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Media and Entertainment
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
8.6. Hospitality
8.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.6.3. Market Opportunity Analysis 
8.7. Others
8.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.7.3. Market Opportunity Analysis 
9. Global Loyalty Management Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10. North America Loyalty Management Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Delivery Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Standalone Program
10.1.2.Managed Platform
10.2.  Organization Size Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Large Enterprises
10.2.2.SMES
10.3.  Deployment Mode Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.On-Premises
10.3.2.Cloud Based
10.4.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.BFSI
10.4.2.Automotive
10.4.3.Aviation
10.4.4.Retail and Consumer Goods
10.4.5.Media and Entertainment
10.4.6.Hospitality
10.4.7.Others
10.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11. Europe Loyalty Management Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Delivery Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Standalone Program
11.1.2.Managed Platform
11.2.  Organization Size Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Large Enterprises
11.2.2.SMES
11.3.  Deployment Mode Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.On-Premises
11.3.2.Cloud Based
11.4.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.BFSI
11.4.2.Automotive
11.4.3.Aviation
11.4.4.Retail and Consumer Goods
11.4.5.Media and Entertainment
11.4.6.Hospitality
11.4.7.Others
11.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
11.5.6.Rest of EU
12. Asia Pacific (APAC) Loyalty Management Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Delivery Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Standalone Program
12.1.2.Managed Platform
12.2.  Organization Size Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Large Enterprises
12.2.2.SMES
12.3.  Deployment Mode Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.On-Premises
12.3.2.Cloud Based
12.4.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.BFSI
12.4.2.Automotive
12.4.3.Aviation
12.4.4.Retail and Consumer Goods
12.4.5.Media and Entertainment
12.4.6.Hospitality
12.4.7.Others
12.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13. Middle East and Africa (MEA) Loyalty Management Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Delivery Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Standalone Program
13.1.2.Managed Platform
13.2.  Organization Size Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Large Enterprises
13.2.2.SMES
13.3.  Deployment Mode Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.On-Premises
13.3.2.Cloud Based
13.4.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.BFSI
13.4.2.Automotive
13.4.3.Aviation
13.4.4.Retail and Consumer Goods
13.4.5.Media and Entertainment
13.4.6.Hospitality
13.4.7.Others
13.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14. Latin America Loyalty Management Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
14.1. Delivery Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.Standalone Program
14.1.2.Managed Platform
14.2.  Organization Size Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Large Enterprises
14.2.2.SMES
14.3.  Deployment Mode Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.On-Premises
14.3.2.Cloud Based
14.4.  End Users Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.BFSI
14.4.2.Automotive
14.4.3.Aviation
14.4.4.Retail and Consumer Goods
14.4.5.Media and Entertainment
14.4.6.Hospitality
14.4.7.Others
14.5.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.IBM (US)
15.2.2.Aimia (Canada)
15.2.3.SAP (Germany)
15.2.4.Oracle (US)
15.2.5.Tibco (US)
15.2.6.Salesforce (US)
15.2.7.Capillary (Singapore)
15.2.8.ICF Next (US)
15.2.9.Antavo (Singapore)
15.2.10.Blue Ocean (Canada)
15.2.11.Kobie Marketing (US)
15.2.12.Epsilon (US)
16. Research Methodology 
17. Appendix and Abbreviations 

Key Market Players

  • IBM (US)
  • Aimia (Canada)
  • SAP (Germany)
  • Oracle (US)
  • Tibco (US)
  • Salesforce (US)
  • Capillary (Singapore)
  • ICF Next (US)
  • Antavo (Singapore)
  • Blue Ocean (Canada)
  • Kobie Marketing (US)
  • Epsilon (US)

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