Natural Sweetener Market : Global Market Estimation, Dynamics, Trends, Competitor Analysis 2015-2020 and Forecast 2021-2027

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Global Natural Sweeteners Market Size By Product (Stevia, Monk Fruit, Raw Honey, Xylitol, Agave), By Application (Sports Supplements, Confectionery, Dairy, Frozen desserts, Beverages), Industry Analysis Report, Regional Outlook, Industry Analysis Report, Competitive Market Share & Forecast, 2020 – 2026


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The global natural sweetener market size was valued at USD 2.8 billion in the year 2020 and anticipated to grow at USD 3.8 billion till 2025, witnessing a CAGR of 6.1% during forecast period from 2020 to 2026.


Natural Sweetener Market Overview:

Natural Sweeteners are known as carbohydrates attained from seeds, nuts, roots, vegetables and trees. These sweeteners are healthy option available for sugar. These are calorie-free and regularly used sweeteners are date sugar, xylitol, coconut sugar, molasses and honey. They are called natural sweeteners as they are produced by nature. There are several significant factors driving the natural sweetener market growth such as huge adoption of naturally sourced elements in their beverages and foods. People are opting more for beverages having less sugar hence encouraging industries to replace conventional sugar with alternatives like natural sweetener. Another factor boosting the market growth is the growing adoption of Stevia in place of sugar. It is one of the famous natural sweeteners in upcoming years. There is also a huge preference for the products using natural ingredients hence there is growing demand for Stevia in the beverage and food industries because of its varied applicability from confectionaries, fruit, and sauces to alcoholic and non-alcoholic drinks.


Natural Sweetener Market Dynamics:

A complete government approval in a number of economies for making use of artificial sweetener is also driving the sweeteners market growth. In addition to, the high price of natural sweeteners because of the high production prices in the manufacturing process is going to hamper the market growth, which can be increased with the use of technological developments. Beverage category is anticipated to record a high CAGR during the prediction period. The increasing preference for zero-sugar sweetener in several beverages will increase the growth of the natural sweetener market. Two major factors that greatly contribute towards the growth of the market growth are shifting preferences of customers towards ready to drink beverages and growing disposable profits.


Natural Sweetener Market – Segment Analysis

The global natural sweetener market is categorized based on end user, type, and application.


Global Market by End-User

  • Food and Beverages
  • Personal Care
  • Pharmaceuticals
  • Other End User

Global Market by Type

  • High Intensity
  • Low Intensity

Global Market by Application

  • Confectionery
  • Bakery Goods
  • Sweet Spreads
  • Beverages
  • Chewing Gums
  • Dairy Products

Global Market by Region

North America

  • Canada
  • Argentina
  • Mexico
  • USA
  • Brazil
  • South America
  • Others


  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Others

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Others

Asia Pacific

  • India
  • Japan
  • South Korea
  • China
  • Others

The North America is anticipated to witness a high CAGR during the forecast period because of the increasing awareness among increasing population about health conscious, which is propelling the natural sweetener market growth in the region. There is increasing demand for Stevia in the region and especially from diabetes and obesity sufferers. It is the most favored sweeter for those opting for healthier options. A few other market driving factors in the region are development in technology and introduction of new products by key industry players.


Natural Sweetener Market – Competitive Analysis


Key plays in the natural sweetener market obtained a huge market share due to their new product launchings and best brand image. By following efficient strategies, prominent players in the market made their place in the market. This market analysis also depicts investments and deals finalized by various key players in the market. The prominent key industries operating in the global natural sweeteners market include the following:


  • Wilmar International Limited
  • Associated British Foods plc
  • Raízen
  • Koninklijke DSM N.V.
  • I. du Pont de Nemours and Company
  • Tate & Lyle PLC
  • Ingredion Incorporated
  • The Archer Daniels Midland Company
  • Cargill, Incorporated
  • Nestlé S.A.




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