Optical Brighteners Market: By Chemical Type (Cinnamic Acid, Coumarin, Dicarboxylic Acid, Stilbene, Diphenylpyrazoline, Others), By Application (Paper, Ceramics, Textile, Cosmetics, Detergents, Plastics, Others), and Geography  

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Optical Brighteners Market size was valued at USD 680.5 million in 2022 and is poised to grow at a significant CAGR of 6.9% from 2023-2029. Due to increase in demand for optical brighteners from end user industries such as cosmetics, paper, and plastic industries to enhance the appearance of the products. Optical brighteners are currently the most widely utilised compounds in the detergents and soaps industry. The use of optical brighteners in laundry detergents improves the appearance of the garments by making them look brighter and cleaner. Over the forecast period, the aforementioned reasons are expected to fuel demand for optical fibres. Optical brighteners are currently the most widely utilised compounds in the detergents and soaps industry. The use of optical brighteners in laundry detergents improves the appearance of the garments by making them look brighter and cleaner. Over the forecast period, the aforementioned reasons are expected to fuel demand for optical fibres. Moreover, rise in R&D for the development of biodegradable brighteners, rapid growth in textile industry, rapid growth in population adopting the end products, and technological advancements in the manufacturing process are anticipated to fuel the market over the forecast years. For instance, in February 2018, Archroma launched Leucophor MT liq, a tetrasulfonated optical brightening agent modified to give high whiteness performance in surface applications. However, stringent regulations for usage of chemicals, adoption of alternative products for optical brighteners, and complications in the manufacturing procedures are hamper the growth of market over the forecast years.

Global Optical Brighteners Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

6.9%

Largest Market

North America

Fastest Growing Market

Europe
Optical Brighteners Market Dynamics

Increase in the adoption of optical brighteners in paper, textile, cosmetics, and other end user industries is a major factor drive the market over the forecast years. Optical brighteners are widely used in the detergent industry protect the whiteness and enhance the overall brightness of fabric. Moreover, in paper industry, the optical brighteners are used to enhance the whiteness of the papers. In addition, in textile industry optical brighteners are highly preferred to bleach the fabric. Additionally, these products also used in skin care products such as concealers and face washes to prevent the effects of ageing and dust.

Key Features of the Reports

  • The optical brighteners market report provides granular level information about the market size, regional market share, historic market (2018-2022), and forecast (2023-2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Global Optical Brighteners Market Segmentation

By Chemical Type
  • Cinnamic Acid
  • Coumarin
  • Dicarboxylic Acid
  • Stilbene
  • Diphenylpyrazoline
  • Others
By Application
  • Paper
  • Ceramics
  • Textile
  • Cosmetics
  • Detergents
  • Plastics
  • Others
By Geography

North America

  • US
  • Canada

Europe

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
  • Poland
  • Rest of Europe

Asia-Pacific

  • Japan
  • China
  • India
  • Australia & New Zealand
  • ASEAN (Includes Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Others)
  • South Korea
  • Rest of Asia-Pacific

Latin America

  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America

Middle East and Africa (MEA)

  • Gulf Cooperation Council (GCC) Countries
  • Israel
  • South Africa
  • Rest of MEA

Frequently Asked Questions

The Optical brighteners market size was valued at USD 680.5 million in 2022.

The key segments covered in the restless leg’s syndrome market are technology, components, application, and end-users.

The Optical brighteners market key players are BASF SE, Archroma, Huntsman Corporation, Rudolf Group, Clariant AG, Eastman Chemical Company, Meghmani Group, RPM international Inc, AkzoNobel N.V, Blankophor GmbH & Co. KG

1.Executive Summary
2.Global Optical Brighteners Market Introduction 
2.1.Global Optical Brighteners Market  - Taxonomy
2.2.Global Optical Brighteners Market  - Definitions
2.2.1.Chemical Type
2.2.2.Application
2.2.3.Region
3.Global Optical Brighteners Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Optical Brighteners Market Analysis, 2018 - 2022 and Forecast 2023 - 2029
4.1.  Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Optical Brighteners Market  By Chemical Type, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
5.1. Cinnamic Acid
5.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Coumarin
5.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Dicarboxylic Acid
5.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Stilbene
5.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Diphenylpyrazoline
5.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Others
5.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
6.Global Optical Brighteners Market  By Application, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
6.1. Paper
6.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Ceramics
6.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Textile
6.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Cosmetics
6.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Detergents
6.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
6.6. Plastics
6.6.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.6.3. Market Opportunity Analysis 
6.7. Others
6.7.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
6.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.7.3. Market Opportunity Analysis 
7.Global Optical Brighteners Market  By Region, 2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
7.1. North America
7.1.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Europe
7.2.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Asia Pacific (APAC)
7.3.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Middle East and Africa (MEA)
7.4.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Latin America
7.5.1. Market Analysis, 2018 - 2022 and Forecast, 2023 - 2029, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
8.North America Optical Brighteners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
8.1. Chemical Type Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.1.1.Cinnamic Acid
8.1.2.Coumarin
8.1.3.Dicarboxylic Acid
8.1.4.Stilbene
8.1.5.Diphenylpyrazoline
8.1.6.Others
8.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.2.1.Paper
8.2.2.Ceramics
8.2.3.Textile
8.2.4.Cosmetics
8.2.5.Detergents
8.2.6.Plastics
8.2.7.Others
8.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
8.3.1.United States of America (USA)
8.3.2.Canada
9.Europe Optical Brighteners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
9.1. Chemical Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Cinnamic Acid
9.1.2.Coumarin
9.1.3.Dicarboxylic Acid
9.1.4.Stilbene
9.1.5.Diphenylpyrazoline
9.1.6.Others
9.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Paper
9.2.2.Ceramics
9.2.3.Textile
9.2.4.Cosmetics
9.2.5.Detergents
9.2.6.Plastics
9.2.7.Others
9.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Germany
9.3.2.France
9.3.3.Italy
9.3.4.United Kingdom (UK)
9.3.5.Spain
9.3.6.Rest of EU
10.Asia Pacific (APAC) Optical Brighteners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
10.1. Chemical Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Cinnamic Acid
10.1.2.Coumarin
10.1.3.Dicarboxylic Acid
10.1.4.Stilbene
10.1.5.Diphenylpyrazoline
10.1.6.Others
10.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Paper
10.2.2.Ceramics
10.2.3.Textile
10.2.4.Cosmetics
10.2.5.Detergents
10.2.6.Plastics
10.2.7.Others
10.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.China
10.3.2.India
10.3.3.Australia and New Zealand (ANZ)
10.3.4.Japan
10.3.5.Rest of APAC
11.Middle East and Africa (MEA) Optical Brighteners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
11.1. Chemical Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Cinnamic Acid
11.1.2.Coumarin
11.1.3.Dicarboxylic Acid
11.1.4.Stilbene
11.1.5.Diphenylpyrazoline
11.1.6.Others
11.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Paper
11.2.2.Ceramics
11.2.3.Textile
11.2.4.Cosmetics
11.2.5.Detergents
11.2.6.Plastics
11.2.7.Others
11.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.GCC Countries
11.3.2.South Africa
11.3.3.Rest of MEA
12.Latin America Optical Brighteners Market ,2018 - 2022 and Forecast 2023 - 2029 (Sales Value USD Million)
12.1. Chemical Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Cinnamic Acid
12.1.2.Coumarin
12.1.3.Dicarboxylic Acid
12.1.4.Stilbene
12.1.5.Diphenylpyrazoline
12.1.6.Others
12.2.  Application Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Paper
12.2.2.Ceramics
12.2.3.Textile
12.2.4.Cosmetics
12.2.5.Detergents
12.2.6.Plastics
12.2.7.Others
12.3.  Country Analysis 2018 - 2022 and Forecast 2023 - 2029 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Brazil
12.3.2.Mexico
12.3.3.Rest of LA
13. Competition Landscape
13.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
13.2.1.BASF SE
13.2.2.Archroma
13.2.3.Huntsman Corporation
13.2.4.Rudolf Group
13.2.5.Clariant AG
13.2.6.Eastman Chemical Company
13.2.7.Meghmani Group
13.2.8.RPM international, Inc
13.2.9.AkzoNobel N.V
13.2.10.Blankophor GmbH & Co. KG
14. Research Methodology 
15. Appendix and Abbreviations 
  • BASF SE
  • Archroma
  • Huntsman Corporation
  • Rudolf Group
  • Clariant AG
  • Eastman Chemical Company
  • Meghmani Group
  • RPM international, Inc
  • AkzoNobel N.V
  • Blankophor GmbH & Co. KG

Adjacent Markets