- Toothpaste,
- Gels, Pastes,
- Powders,
- Toothbrushes,
- Electrical, Manual,
- Battery powered,
- Mouthwashes,
- Medicated mouthwashes,
- Non-medicated mouthwashes,
- Gargles and Dental prosthesis and cleaning products
Oral Care Products Market size was valued at USD 42.6 billion in 2022. It is expected to reach USD 53.47 billion by 2029, growing at a CAGR of 3.3% from 2024- 2030. Oral care is necessary to maintain good health and quality of life. Oral care products are used to maintain dental care and oral hygiene. Oral care products include devices such as toothbrushes and medicated and non-medicated formulations such as toothpaste, mouthwashes, gargles, and tooth powders, etc. These products help in the treatment of oral sores, tooth decay, chronic mouth pains, mouth ulcers, and oral, and throat cancer among others. The oral care products market is in the flourishing stage with enormous products available in the market. Increase in the preference for oral hygiene, technological advancements in oral care products such as electrical toothbrushes, and an increase in the prevalence of dental cavities (according to WHO, 60-90% of children and more than 90% of adults are suffering from dental cavities) and periodontal diseases are anticipated to drive the revenue growth of the oral care products market.
Study Period
Base Year
CAGR
Largest Market
Fastest Growing Market
Increase in the global population, a rise in awareness about the oral hygiene, technological developments in the oral care products such as battery powered toothbrushes, rise in the prevalence of oral diseases and increase the demand for oral care products used are anticipated to fuel the oral care products market over the forecast period. Moreover, change in the food habits leads to dental cavities, increase in the number of companies and novel product innovations, and an upsurge in the marketing & promotional activities expected to fuel the oral care products market. However, product recalls, stringent regulatory policies, lack of awareness about the oral hygiene products in developing countries, a high cost of the products, and lack of favourable reimbursement policies anticipated to restrain the oral care products market growth over the forecast period
The oral care products market size was valued at USD 42.6 billion in 2022
The oral care products market key players are: Procter & Gamble Company (U.S.) Dr. Fresh LLC. (U.S.) Himalaya Drug Company (India) GlaxoSmithKline Plc. (U.K.) Prestige Brands Holdings, Inc. (U.S.) Colgate-Palmolive Company (U.S.) High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.) Oculus Innovative Sciences (U.S.) More Pharma Corporation (Mexico) Oral Antibacterials Inc. (Canada) Germiphene Corporation (Canada)
The oral care products market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.
1.Executive Summary |
2.Global Oral Care Products Market Introduction |
2.1.Global Oral Care Products Market - Taxonomy |
2.2.Global Oral Care Products Market - Definitions |
2.2.1.Product Type |
2.2.2.Application |
2.2.3.Formulation |
2.2.4.Region |
3.Global Oral Care Products Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Oral Care Products Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Oral Care Products Market By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Toothpaste, |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Gels, Pastes, |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Powders, |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Toothbrushes, |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Electrical, Manual, |
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
5.6. Battery powered, |
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.6.3. Market Opportunity Analysis |
5.7. Mouthwashes, |
5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.7.3. Market Opportunity Analysis |
5.8. Medicated mouthwashes, |
5.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.8.3. Market Opportunity Analysis |
5.9. Non-medicated mouthwashes, |
5.9.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.9.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.9.3. Market Opportunity Analysis |
5.10. Gargles and Dental prosthesis and cleaning products |
5.10.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.10.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.10.3. Market Opportunity Analysis |
6.Global Oral Care Products Market By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Dental cavities, |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Tooth decay, |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Tooth loss, |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Periodontal disease and Oral ulcers |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
7.Global Oral Care Products Market By Formulation, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Powders, Liquids and Semi-solid, |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. By Distribution Channel Hospital pharmacies |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Retail pharmacies, |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Online pharmacies, Drug Stores and Retail Stores |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8.Global Oral Care Products Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Toothpaste, |
9.1.2.Gels, Pastes, |
9.1.3.Powders, |
9.1.4.Toothbrushes, |
9.1.5.Electrical, Manual, |
9.1.6.Battery powered, |
9.1.7.Mouthwashes, |
9.1.8.Medicated mouthwashes, |
9.1.9.Non-medicated mouthwashes, |
9.1.10.Gargles and Dental prosthesis and cleaning products |
9.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Dental cavities, |
9.2.2.Tooth decay, |
9.2.3.Tooth loss, |
9.2.4.Periodontal disease and Oral ulcers |
9.3. Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Powders, Liquids and Semi-solid, |
9.3.2.By Distribution Channel Hospital pharmacies |
9.3.3.Retail pharmacies, |
9.3.4.Online pharmacies, Drug Stores and Retail Stores |
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Toothpaste, |
10.1.2.Gels, Pastes, |
10.1.3.Powders, |
10.1.4.Toothbrushes, |
10.1.5.Electrical, Manual, |
10.1.6.Battery powered, |
10.1.7.Mouthwashes, |
10.1.8.Medicated mouthwashes, |
10.1.9.Non-medicated mouthwashes, |
10.1.10.Gargles and Dental prosthesis and cleaning products |
10.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Dental cavities, |
10.2.2.Tooth decay, |
10.2.3.Tooth loss, |
10.2.4.Periodontal disease and Oral ulcers |
10.3. Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Powders, Liquids and Semi-solid, |
10.3.2.By Distribution Channel Hospital pharmacies |
10.3.3.Retail pharmacies, |
10.3.4.Online pharmacies, Drug Stores and Retail Stores |
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Toothpaste, |
11.1.2.Gels, Pastes, |
11.1.3.Powders, |
11.1.4.Toothbrushes, |
11.1.5.Electrical, Manual, |
11.1.6.Battery powered, |
11.1.7.Mouthwashes, |
11.1.8.Medicated mouthwashes, |
11.1.9.Non-medicated mouthwashes, |
11.1.10.Gargles and Dental prosthesis and cleaning products |
11.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Dental cavities, |
11.2.2.Tooth decay, |
11.2.3.Tooth loss, |
11.2.4.Periodontal disease and Oral ulcers |
11.3. Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Powders, Liquids and Semi-solid, |
11.3.2.By Distribution Channel Hospital pharmacies |
11.3.3.Retail pharmacies, |
11.3.4.Online pharmacies, Drug Stores and Retail Stores |
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Toothpaste, |
12.1.2.Gels, Pastes, |
12.1.3.Powders, |
12.1.4.Toothbrushes, |
12.1.5.Electrical, Manual, |
12.1.6.Battery powered, |
12.1.7.Mouthwashes, |
12.1.8.Medicated mouthwashes, |
12.1.9.Non-medicated mouthwashes, |
12.1.10.Gargles and Dental prosthesis and cleaning products |
12.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Dental cavities, |
12.2.2.Tooth decay, |
12.2.3.Tooth loss, |
12.2.4.Periodontal disease and Oral ulcers |
12.3. Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Powders, Liquids and Semi-solid, |
12.3.2.By Distribution Channel Hospital pharmacies |
12.3.3.Retail pharmacies, |
12.3.4.Online pharmacies, Drug Stores and Retail Stores |
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Toothpaste, |
13.1.2.Gels, Pastes, |
13.1.3.Powders, |
13.1.4.Toothbrushes, |
13.1.5.Electrical, Manual, |
13.1.6.Battery powered, |
13.1.7.Mouthwashes, |
13.1.8.Medicated mouthwashes, |
13.1.9.Non-medicated mouthwashes, |
13.1.10.Gargles and Dental prosthesis and cleaning products |
13.2. Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Dental cavities, |
13.2.2.Tooth decay, |
13.2.3.Tooth loss, |
13.2.4.Periodontal disease and Oral ulcers |
13.3. Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Powders, Liquids and Semi-solid, |
13.3.2.By Distribution Channel Hospital pharmacies |
13.3.3.Retail pharmacies, |
13.3.4.Online pharmacies, Drug Stores and Retail Stores |
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Procter & Gamble Company (U.S.) |
14.2.2.Dr. Fresh LLC. (U.S.) |
14.2.3.Himalaya Drug Company (India) |
14.2.4.GlaxoSmithKline Plc. (U.K.) |
14.2.5.Prestige Brands Holdings, Inc. (U.S.) |
14.2.6.Colgate-Palmolive Company (U.S.) |
14.2.7.High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.) |
14.2.8.Oculus Innovative Sciences (U.S.) |
14.2.9.More Pharma Corporation (Mexico) |
14.2.10.Oral Antibacterials Inc. (Canada) |
14.2.11.Germiphene Corporation (Canada) |
15. Research Methodology |
16. Appendix and Abbreviations |