Oral Care Products Market by Product Type (Toothpastes, Gels, Pastes, Powders, Toothbrushes, Electrical, Manual, Battery powered, Mouthwashes, Medicated mouthwashes, Non-medicated mouthwashes, Gargles and Dental prosthesis and cleaning products), By Application (Dental cavities, Tooth decay, Tooth loss, Periodontal disease and Oral ulcers), By Formulation (Powders, Liquids and Semi-solids), By Distribution Channel (Hospital pharmacies, Retail pharmacies, Online pharmacies, Drug Stores and Retail Stores) and Geography.  

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Oral Care Products Market size was valued at USD 42.6 billion in 2021. It is expected to reach USD 53.47 billion by 2028, growing at a CAGR of 3.3% from 2022- 2028. Oral care is necessary to maintain good health and quality of the life. Oral care products are used to maintain dental care and oral hygiene. Oral care products include the devices such as toothbrushes and medicated and non-medicated formulations such as toothpaste, mouthwashes, gargles, and tooth powders etc. These products help in the treatment of oral sores, tooth decay, chronic mouth pains, mouth ulcers, and oral, throat cancer among others.Oral care products market is in the flourishing stage with enormous products available in the market. Increase in the preference for oral hygiene, technological advancements in oral care products such as electrical toothbrushes, an increase in the prevalence of dental cavities (according to WHO, 60-90% of children and more than 90% of adults are suffering from dental cavities) and periodontal diseases are anticipated to drive the revenue growth of the oral care products market. The report studies market dynamics elaborately to identify the current trends & drivers, future opportunities and possible challenges to the key stakeholders operating in the market. In addition, the report includes human demographics; regulatory scenario, and competition analysis with vividly illustrated the competition dashboard to assess the market competition.   Key Developments: In January 2017, High Ridge Brands Co. acquired Dr Fresh, LLC for entry into the oral care products market. In May 2017, Unilever acquired Qula’s home care and personal care products for the diversification of business in Latin America region. In November 2015, Prestige brands acquired the Dentek Holdings, Inc. for the diversification of oral care platform. In October 2016, Oral Antibacterials Inc. collaborated with Germiphene Corporation for launching UNO gel used to treat dentin hypersensitivity. In April 2014, Oculus Innovative Sciences partnered with More Pharma for the commercialization of mouth and throat infection medicine Microdacyn60 in Mexico.

Global Oral Care Products Market Summary

Study Period


Base Year




Largest Market

Asia Pacifc

Fastest Growing Market

North America
Oral Care Products Market Dynamics

Increase in the global population, a rise in awareness about the oral hygiene, technological developments in the oral care products such as battery powered toothbrushes, rise in the prevalence of oral diseases and increase the demand for oral care products used are anticipated to fuel the oral care products market over the forecast period. Moreover, change in the food habits leads to dental cavities, increase in the number of companies and novel product innovations, and an upsurge in the marketing & promotional activities expected to fuel the oral care products market. However, product recalls, stringent regulatory policies, lack of awareness about the oral hygiene products in developing countries, a high cost of the products, and lack of favourable reimbursement policies anticipated to restrain the oral care products market growth over the forecast period.

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2018 to 2022) and forecast (2023 to 2029)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments and startup’s details that are actively working in the market
  • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario
  • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market

Global Oral Care Products Market Segmentation

Product Type
  • Toothpastes
  • Gels
  • Pastes
  • Powders
  • Others
  • Toothbrushes
  • Electrical
  • Manual
  • Battery powered
  • Mouthwashes
  • Medicated mouthwashes
  • Non-medicated mouthwashes
  • Gargles
  • Dental prosthesis and cleaning products
  • Others
  • Dental cavities
  • Tooth decay
  • Tooth loss
  • Periodontal disease
  • Oral ulcers
  • Others
  • Powders
  • Liquids
  • Semi-solids
Distribution Channel
  • Hospital pharmacies
  • Retail pharmacies
  • Online pharmacies
  • Drug Stores
  • Retail Stores
  • Others

Frequently Asked Questions

The oral care products market is projected to expand at a CAGR of 3.3% during the forecast period

Procter & Gamble Company (U.S.), Dr. Fresh LLC. (U.S.), Himalaya Drug Company (India), GlaxoSmithKline Plc. (U.K.), Prestige Brands Holdings, Inc. (U.S.), Colgate-Palmolive Company (U.S.)

North America is the fastest-growing region for oral care products market

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  • Procter & Gamble Company (U.S.)
  • Dr. Fresh LLC. (U.S.)
  • Himalaya Drug Company (India)
  • GlaxoSmithKline Plc. (U.K.)
  • Prestige Brands Holdings, Inc. (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.)
  • Oculus Innovative Sciences (U.S.)
  • More Pharma Corporation (Mexico)
  • Oral Antibacterials Inc. (Canada)
  • Germiphene Corporation (Canada)