Oral Care Products Market: By Product Type (Toothpaste, Gels, Pastes, Powders, Toothbrushes, Electrical, Manual, Battery powered, Mouthwashes, Medicated mouthwashes, Non-medicated mouthwashes, Gargles and Dental prosthesis and cleaning products), By Application (Dental cavities, Tooth decay, Tooth loss, Periodontal disease and Oral ulcers), By Formulation (Powders, Liquids and Semi-solids), By Distribution Channel (Hospital pharmacies, Retail pharmacies, Online pharmacies, Drug Stores and Retail Stores) and Geography  

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Oral Care Products Market size was valued at USD 42.6 billion in 2022. It is expected to reach USD 53.47 billion by 2029, growing at a CAGR of 3.3% from 2024- 2030. Oral care is necessary to maintain good health and quality of life. Oral care products are used to maintain dental care and oral hygiene. Oral care products include devices such as toothbrushes and medicated and non-medicated formulations such as toothpaste, mouthwashes, gargles, and tooth powders, etc. These products help in the treatment of oral sores, tooth decay, chronic mouth pains, mouth ulcers, and oral, and throat cancer among others. The oral care products market is in the flourishing stage with enormous products available in the market. Increase in the preference for oral hygiene, technological advancements in oral care products such as electrical toothbrushes, and an increase in the prevalence of dental cavities (according to WHO, 60-90% of children and more than 90% of adults are suffering from dental cavities) and periodontal diseases are anticipated to drive the revenue growth of the oral care products market. 

Oral Care Products Market Key Developments:
  • In January 2017, High Ridge Brands Co. acquired Dr Fresh, LLC for entry into the oral care products market.
  • In May 2017, Unilever acquired Qulas home care and personal care products for the diversification of business in Latin America region.
  • In November 2015, Prestige brands acquired the Dentek Holdings, Inc. for the diversification of oral care platform.
  • In October 2016, Oral Antibacterials Inc. collaborated with Germiphene Corporation for launching UNO gel used to treat dentin hypersensitivity.
  • In April 2014, Oculus Innovative Sciences partnered with More Pharma for the commercialization of mouth and throat infection medicine Microdacyn60 in Mexico.

 

Global Oral Care Products Market Summary

Study Period

2024-2030

Base Year

2023

CAGR

3.3%

Largest Market

North America

Fastest Growing Market

North America
Oral Care Products Market Dynamics

Increase in the global population, a rise in awareness about the oral hygiene, technological developments in the oral care products such as battery powered toothbrushes, rise in the prevalence of oral diseases and increase the demand for oral care products used are anticipated to fuel the oral care products market over the forecast period. Moreover, change in the food habits leads to dental cavities, increase in the number of companies and novel product innovations, and an upsurge in the marketing & promotional activities expected to fuel the oral care products market. However, product recalls, stringent regulatory policies, lack of awareness about the oral hygiene products in developing countries, a high cost of the products, and lack of favourable reimbursement policies anticipated to restrain the oral care products market growth over the forecast period

Key Features of the Reports

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor's overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Global Oral Care Products Market Segmentation

By Product Type
  • Toothpaste,
  • Gels, Pastes,
  • Powders,
  • Toothbrushes,
  • Electrical, Manual,
  • Battery powered,
  • Mouthwashes,
  • Medicated mouthwashes,
  • Non-medicated mouthwashes,
  • Gargles and Dental prosthesis and cleaning products
By Application
  • Dental cavities,
  • Tooth decay,
  • Tooth loss,
  • Periodontal disease and Oral ulcers
By Formulation
  • Powders, Liquids and Semi-solid,
  • By Distribution Channel Hospital pharmacies
  • Retail pharmacies,
  • Online pharmacies, Drug Stores and Retail Stores

Frequently Asked Questions

The oral care products market size was valued at USD 42.6 billion in 2022

The oral care products market key players are: Procter & Gamble Company (U.S.) Dr. Fresh LLC. (U.S.) Himalaya Drug Company (India) GlaxoSmithKline Plc. (U.K.) Prestige Brands Holdings, Inc. (U.S.) Colgate-Palmolive Company (U.S.) High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.) Oculus Innovative Sciences (U.S.) More Pharma Corporation (Mexico) Oral Antibacterials Inc. (Canada) Germiphene Corporation (Canada)

The oral care products market has been classified into North America, Asia Pacific, Europe, Latin America, Middle East and Africa, and the rest of MEA.

1.Executive Summary
2.Global Oral Care Products Market Introduction 
2.1.Global Oral Care Products Market  - Taxonomy
2.2.Global Oral Care Products Market  - Definitions
2.2.1.Product Type
2.2.2.Application
2.2.3.Formulation
2.2.4.Region
3.Global Oral Care Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Oral Care Products Market Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Oral Care Products Market  By Product Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Toothpaste,
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Gels, Pastes,
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Powders,
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Toothbrushes,
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Electrical, Manual,
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Battery powered,
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
5.7. Mouthwashes,
5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.7.3. Market Opportunity Analysis 
5.8. Medicated mouthwashes,
5.8.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.8.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.8.3. Market Opportunity Analysis 
5.9. Non-medicated mouthwashes,
5.9.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.9.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.9.3. Market Opportunity Analysis 
5.10. Gargles and Dental prosthesis and cleaning products
5.10.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.10.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.10.3. Market Opportunity Analysis 
6.Global Oral Care Products Market  By Application, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Dental cavities,
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Tooth decay,
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Tooth loss,
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Periodontal disease and Oral ulcers
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
7.Global Oral Care Products Market  By Formulation, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Powders, Liquids and Semi-solid,
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. By Distribution Channel Hospital pharmacies
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Retail pharmacies,
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Online pharmacies, Drug Stores and Retail Stores
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
8.Global Oral Care Products Market  By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Toothpaste,
9.1.2.Gels, Pastes,
9.1.3.Powders,
9.1.4.Toothbrushes,
9.1.5.Electrical, Manual,
9.1.6.Battery powered,
9.1.7.Mouthwashes,
9.1.8.Medicated mouthwashes,
9.1.9.Non-medicated mouthwashes,
9.1.10.Gargles and Dental prosthesis and cleaning products
9.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Dental cavities,
9.2.2.Tooth decay,
9.2.3.Tooth loss,
9.2.4.Periodontal disease and Oral ulcers
9.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Powders, Liquids and Semi-solid,
9.3.2.By Distribution Channel Hospital pharmacies
9.3.3.Retail pharmacies,
9.3.4.Online pharmacies, Drug Stores and Retail Stores
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Toothpaste,
10.1.2.Gels, Pastes,
10.1.3.Powders,
10.1.4.Toothbrushes,
10.1.5.Electrical, Manual,
10.1.6.Battery powered,
10.1.7.Mouthwashes,
10.1.8.Medicated mouthwashes,
10.1.9.Non-medicated mouthwashes,
10.1.10.Gargles and Dental prosthesis and cleaning products
10.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Dental cavities,
10.2.2.Tooth decay,
10.2.3.Tooth loss,
10.2.4.Periodontal disease and Oral ulcers
10.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Powders, Liquids and Semi-solid,
10.3.2.By Distribution Channel Hospital pharmacies
10.3.3.Retail pharmacies,
10.3.4.Online pharmacies, Drug Stores and Retail Stores
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Toothpaste,
11.1.2.Gels, Pastes,
11.1.3.Powders,
11.1.4.Toothbrushes,
11.1.5.Electrical, Manual,
11.1.6.Battery powered,
11.1.7.Mouthwashes,
11.1.8.Medicated mouthwashes,
11.1.9.Non-medicated mouthwashes,
11.1.10.Gargles and Dental prosthesis and cleaning products
11.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Dental cavities,
11.2.2.Tooth decay,
11.2.3.Tooth loss,
11.2.4.Periodontal disease and Oral ulcers
11.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Powders, Liquids and Semi-solid,
11.3.2.By Distribution Channel Hospital pharmacies
11.3.3.Retail pharmacies,
11.3.4.Online pharmacies, Drug Stores and Retail Stores
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Toothpaste,
12.1.2.Gels, Pastes,
12.1.3.Powders,
12.1.4.Toothbrushes,
12.1.5.Electrical, Manual,
12.1.6.Battery powered,
12.1.7.Mouthwashes,
12.1.8.Medicated mouthwashes,
12.1.9.Non-medicated mouthwashes,
12.1.10.Gargles and Dental prosthesis and cleaning products
12.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Dental cavities,
12.2.2.Tooth decay,
12.2.3.Tooth loss,
12.2.4.Periodontal disease and Oral ulcers
12.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Powders, Liquids and Semi-solid,
12.3.2.By Distribution Channel Hospital pharmacies
12.3.3.Retail pharmacies,
12.3.4.Online pharmacies, Drug Stores and Retail Stores
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Oral Care Products Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Product Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Toothpaste,
13.1.2.Gels, Pastes,
13.1.3.Powders,
13.1.4.Toothbrushes,
13.1.5.Electrical, Manual,
13.1.6.Battery powered,
13.1.7.Mouthwashes,
13.1.8.Medicated mouthwashes,
13.1.9.Non-medicated mouthwashes,
13.1.10.Gargles and Dental prosthesis and cleaning products
13.2.  Application Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Dental cavities,
13.2.2.Tooth decay,
13.2.3.Tooth loss,
13.2.4.Periodontal disease and Oral ulcers
13.3.  Formulation Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Powders, Liquids and Semi-solid,
13.3.2.By Distribution Channel Hospital pharmacies
13.3.3.Retail pharmacies,
13.3.4.Online pharmacies, Drug Stores and Retail Stores
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Procter & Gamble Company (U.S.)
14.2.2.Dr. Fresh LLC. (U.S.)
14.2.3.Himalaya Drug Company (India)
14.2.4.GlaxoSmithKline Plc. (U.K.)
14.2.5.Prestige Brands Holdings, Inc. (U.S.)
14.2.6.Colgate-Palmolive Company (U.S.)
14.2.7.High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.)
14.2.8.Oculus Innovative Sciences (U.S.)
14.2.9.More Pharma Corporation (Mexico)
14.2.10.Oral Antibacterials Inc. (Canada)
14.2.11.Germiphene Corporation (Canada)
15. Research Methodology 
16. Appendix and Abbreviations 
  • Procter & Gamble Company (U.S.)
  • Dr. Fresh LLC. (U.S.)
  • Himalaya Drug Company (India)
  • GlaxoSmithKline Plc. (U.K.)
  • Prestige Brands Holdings, Inc. (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • High Ridge Brands Co. (CDR HRB Holdings, Inc.) (U.S.)
  • Oculus Innovative Sciences (U.S.)
  • More Pharma Corporation (Mexico)
  • Oral Antibacterials Inc. (Canada)
  • Germiphene Corporation (Canada)

Adjacent Markets