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Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand f.....
POP Packaging Market: By Product, By Material, By End User, By Application and Region Forecast 2020-2031
POP Packaging Market: By Product, By Material, By End User, By Application and Region Forecast 2020-2031
Pop Packaging Market size was valued at US$ 15.1 billion in 2024 and is expected to reach US$ 20.2 billion by 2031, growing at a significant CAGR of 4.3% from 2025-2031. Increasing demand for POP packaging in the pharmaceutical industry, booming organized retail, changing demographics and increasing acceptance of POP displays small brands or small convenience store owners are some key factors fueling the market growth. Consumers' impulse shopping is sparked by point-of-purchase packaging before they leave the store. To improve their efficacy, these packaging solutions are frequently put in high-traffic areas. Point of purchase packaging solutions are being used by brands to communicate marketing messages and reinforce brand loyalty.
Point-of-purchase packaging is a powerful tool and a novel marketing medium. Point of purchase packaging serves as a means of communication with the target audience, capturing their attention and influencing their purchasing decisions. To boost the efficiency of these packaging solutions, market players are building bespoke point of purchase packaging solutions and offering schemes such as reduced products, bundled products, or complimentary products. Global market is surging owing to frequent acquisitions and launchings by the market players.
In March 2018, Sonoco acquired Highland Packaging Solutions. Joining two companies together will enable the best of both companies to be integrated and serve customers, and will enable Highland to further enhance speed to service and ability to offer customers the most diverse consumer packaging formats and solutions in the industry.
Study Period
2025-2031Base Year
2024CAGR
4.3%Largest Market
EuropeFastest Growing Market
Asia-Pacific
Packaging is an area where it helps in creation of wealth and preserving the Product quality, by maintaining the product quality it automatically increases the shelf life of products. With advances in manufacturing processes and technology innovation and integration, the global pharmaceutical industry is currently registering rapid expansion. This will propel the growth of the pharmaceutical packaging industry internationally. The demand for POP packaging in the pharmaceutical industry is anticipated to rise at a notable pace due to growing number of drug specialty stores. POP displays in these stores demand effective floor usage in limited space available.
Global POP Packaging market report gives comprehensive outlook on POP packaging across the globe with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Europe accounted for larger revenue share in global POP packaging market with considerable CAGR owing to the increasing number of shopping centers. Also, the retailers in this region are stronger and are very selective about their mode of operation and hence increases demand for spacious outlets or stores in dominant schemes. During the forecast period, Asia-Pacific is expected to increase at a high rate. Brands on the market are attempting to differentiate themselves and provide value to consumers while also offering vital information about the packaged goods.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2025-2031 |
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Market Size in 2024 |
US$ 15.1 billion |
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Market Size in 2031 |
US$ 20.2 billion |
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Market CAGR |
4.3% |
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By Product |
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By Material |
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By End User |
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By Application |
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By Region |
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The pop packaging market size was valued at US$ 15.1 billion in 2024 and will reach US$ 20.2 billion by 2031, growing at a CAGR of 4.3% from 2025-2031.
The report covers the five regions and 15+ countries market data: North America (United States, Canada), Europe (Germany, France, Italy, Spain, and United Kingdom (UK), Asia Pacific (China, India, Japan, Australia & New Zealand), Latin America (Brazil, Mexico, Argentina) and Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa).
In our report, we provide 12-15 market players’ information into the report. However, based on the client’s request we will provide additional country and regional market players information as well.
Key Market Players
Author
Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand forecasting, and pricing analysis, I am able to make precise projections. I have extensive practical knowledge in Time Series Analysis (TSA), Simple Linear Regression (SLR), Multiple Linear Regression (MLR), Seasonality & Trend Forecasting, and Forecasting Models for New Products, among others. Additionally, I have hands-on experience with tools such as Power BI and SQL. I am highly committed, self-motivated, and possess a strong entrepreneurial spirit. Over the past 8 years, my team and I have built a robust clientele in various sectors, including Packaging, Pharma, Medical Devices, Oil & Gas, and Chemicals & Materials. We have provided a wide range of services, from management consulting to market forecasting and survey-related projects. I am particularly proud to have provided consulting services to one of the industry’s leading COVID-19 vaccine manufacturers for a packaging-related project. In the packaging space, I have served clients across a range of segments, including packaging printing, consumer packaging, flexible packaging, rigid packaging, and pharmaceutical packaging, to name a few. I deeply appreciate the efforts of my team and am grateful to our clients for their continued trust.