The global POP Packaging Market size is estimated to reach USD 16.2 billion in 2028 and is anticipated to grow at a CAGR of 5.7% during the forecast period 2022-2028 Increasing demand for POP packaging in the pharmaceutical industry, booming organized retail, changing demographics and increasing acceptance of POP displays small brands or small convenience store owners are some key factors fueling the market growth. Consumers’ impulse shopping is sparked by point-of-purchase packaging before they leave the store. To improve their efficacy, these packaging solutions are frequently put in high-traffic areas. Point of purchase packaging solutions are being used by brands to communicate marketing messages and reinforce brand loyalty. Point-of-purchase packaging is a powerful tool and a novel marketing medium. Point of purchase packaging serves as a means of communication with the target audience, capturing their attention and influencing their purchasing decisions. To boost the efficiency of these packaging solutions, market players are building bespoke point of purchase packaging solutions and offering schemes such as reduced products, bundled products, or complimentary products. Global POP Packaging market is surging owing to frequent acquisitions and launchings by the market players. For Instance, In March 2018, Sonoco acquired Highland Packaging Solutions. Joining two companies together will enable the best of both companies to be integrated and serve customers, and will enable Highland to further enhance speed to service and ability to offer customers the most diverse consumer packaging formats and solutions in the industry.