Pregnancy Testing Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Pregnancy Rapid Test Kits, Line Indicator Devices, Digital Devices, Fertility Rapid Test), By Test Type (Follicle Stimulating Hormone (FSH) Test, Human Chorionic Gonadotropin Hormone Blood Test, Urine Test, Luteinizing Hormone (LH) Test), By Distribution Channel, (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies, Gynaecology Clinics, Hypermarkets or Supermarkets), and By Region

Pregnancy testing market size was valued at US$ 1260 million in 2023 and is poised to grow at a CAGR of 5.14% from 2024-2030. Pregnancy testing kits are used for early detection of pregnancy. Home pregnancy tests are simple and easy to use, inexpensive, and provide accurate results within minutes. Most of the pregnancy tests are being taken in the home provided. The resulting accuracy is up to 97% to 99% when they are used as per the instructions. A urine pregnancy kit will be used for the detection of HCG hormone, a hormone which is only produced in the body of the pregnant woman. HCG production will be increased in the initial days of the pregnancy which will be doubled every 2-3 days in blood. The presence of HCG above a specific range will confirm pregnancy. Several prominent factors increase the demand for pregnancy test kits such as increasing disposable income, adoption of technological development for detecting pregnancy, and growing healthcare expenditure.

However, a lack of technical proficiency in a woman is a major restraining factor. Increasing demand for easy ways to obtain faster results and easily attainable pregnancy kits in online stores and pharmacy stores leads to the increase in demand for pregnancy test kits. Dip-strip tests that are simple to use and highly accurate can be acquired for less than ten cents from manufacturers. Furthermore, the Pregnancy Testing Market are not widely available in low-income nations, and a lack of awareness, combined with a low literacy rate among women, further inhibits the sale of pregnancy test kits in these countries. As a result, problems such as a lack of awareness and the lack of availability of pregnancy test kits are anticipated to stymie the market's expansion.