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Graphic Film Market: By Polymer, By Film Type, By Printing Technology, By End Use and geography
Graphic Film Market: By Polymer, By Film Type, By Printing Technology, By End Use and geography
Graphic Film Market size is was valued at US$ 28,942.2 million in 2023, and is poised to grow at a CAGR of 6.2% over 2024-2030. The graphic film is a layer or sheet composed of polymer compounds used for storing a variety of information products and labeling security. The graphic film is chiefly used to offer the preventive layer and expand the artistic demand for the product. These films are made of different materials such as polyvinyl chloride, polypropylene, polyethylene, etc., and are advanced with numerous printing techniques like rotogravure, flexography, and others. This film substrate delivers durability and water resistance. Graphic films are precisely used for interpreting visual depictions on the film surface for flexible information. The graphic film is an exceptional mode of communication for notifying and guiding the customers about the services and products; thus, it is widely used as a customer engagement device.
The expansion of the cloud infrastructure, and fast-growing urbanization, which increases movements in the construction business, can lead to the growth of the graphic film market. Moreover, the rising progression in the film industry, the development of new manufacturing techniques, and an increase in purchasing capacity are some primary factors that can boost the global graphic film market. Apart from these, recyclability, excellent printability, lightweights, high durability, and cost-effectiveness are some of the basic features of the material which can also accelerate the market in the future. The rising use of graphic film for making advertising and promotional banners and vehicle wraps in the advertising and automotive industries can also drive the global market further. However, some factors such as variation in the cost of raw materials and the short shelf life of graphic films can restrain the growth of the market.
Study Period
2024-30Base Year
2023CAGR
6.2%Largest Market
Asia PacificFastest Growing Market
North America
One of the major reasons for the growth of the global graphic film market is the increasing demand for bio-based plastics. The rising need for bio-based plastic is because of the low-cost raw materials, and its ability to biodegrade is supposed to create a lucrative opportunity for a manufacturer, which is expected to propel the growth of the market in the forecast period. However, the growing demand for digital graphic films from the e-commerce business can boost the market growth
North America is dominating the global graphic film market due to the increasing advertising operations and widespread use of vehicle advertising. Moreover, the increasing number of fast-food restaurants in the region makes the key players in the fast-food segment struggle to attract customers and obtain a competitive edge by altering the aesthetics of the exteriors of the windows and doors, which has also contributed to the growth of the market.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-30 |
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Market Size in 2023 |
US$ 28,942.2 million |
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Market CAGR |
6.2% |
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By Polymer |
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By Film Type |
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By Printing Technology |
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By End Use |
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The graphic film market is projected to expand at a CAGR of 6.2% during the forecast period
Avery Dennison Corporation, 3M Company, du Pont de Nemours and Company, CCL Industries, Inc., Amcor Limited, Constantia Flexibles Group, DUNMORE Corporation, Hexis S.A., Kay Premium Marking Films Ltd., Achilles USA, Inc.
North America is the fastest-growing region for graphic film market
| 1.Executive Summary |
| 2.Global Graphic Film Market Introduction |
| 2.1.Global Graphic Film Market - Taxonomy |
| 2.2.Global Graphic Film Market - Definitions |
| 2.2.1.Polymer |
| 2.2.2.Film Type |
| 2.2.3.Printing Technology |
| 2.2.4.End Use |
| 2.2.5.Region |
| 3.Global Graphic Film Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Graphic Film Market Analysis, 2019-2023 and Forecast 2024-2030 |
| 4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Graphic Film Market By Polymer, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 5.1. PVC |
| 5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. PP |
| 5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. PE |
| 5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Others |
| 5.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 6.Global Graphic Film Market By Film Type, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 6.1. Opaque |
| 6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Reflective |
| 6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Transparent |
| 6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 6.4. Translucent |
| 6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.4.3. Market Opportunity Analysis |
| 7.Global Graphic Film Market By Printing Technology, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 7.1. Rotogravure |
| 7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Flexography |
| 7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 7.3. Offset |
| 7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.3.3. Market Opportunity Analysis |
| 7.4. Digital |
| 7.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.4.3. Market Opportunity Analysis |
| 8.Global Graphic Film Market By End Use, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 8.1. Promotional & Advertisement |
| 8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Industrial |
| 8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Automotive |
| 8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 9.Global Graphic Film Market By Region, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 9.1. North America |
| 9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.1.3. Market Opportunity Analysis |
| 9.2. Europe |
| 9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.2.3. Market Opportunity Analysis |
| 9.3. Asia Pacific (APAC) |
| 9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.3.3. Market Opportunity Analysis |
| 9.4. Middle East and Africa (MEA) |
| 9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.4.3. Market Opportunity Analysis |
| 9.5. Latin America |
| 9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million) |
| 9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 9.5.3. Market Opportunity Analysis |
| 10.North America Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 10.1. Polymer Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.PVC |
| 10.1.2.PP |
| 10.1.3.PE |
| 10.1.4.Others |
| 10.2. Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Opaque |
| 10.2.2.Reflective |
| 10.2.3.Transparent |
| 10.2.4.Translucent |
| 10.3. Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Rotogravure |
| 10.3.2.Flexography |
| 10.3.3.Offset |
| 10.3.4.Digital |
| 10.4. End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Promotional & Advertisement |
| 10.4.2.Industrial |
| 10.4.3.Automotive |
| 10.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.5.1.United States of America (USA) |
| 10.5.2.Canada |
| 11.Europe Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 11.1. Polymer Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.PVC |
| 11.1.2.PP |
| 11.1.3.PE |
| 11.1.4.Others |
| 11.2. Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Opaque |
| 11.2.2.Reflective |
| 11.2.3.Transparent |
| 11.2.4.Translucent |
| 11.3. Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Rotogravure |
| 11.3.2.Flexography |
| 11.3.3.Offset |
| 11.3.4.Digital |
| 11.4. End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.Promotional & Advertisement |
| 11.4.2.Industrial |
| 11.4.3.Automotive |
| 11.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.5.1.Germany |
| 11.5.2.France |
| 11.5.3.Italy |
| 11.5.4.United Kingdom (UK) |
| 11.5.5.Spain |
| 11.5.6.Rest of EU |
| 11.5.7. |
| 12.Asia Pacific (APAC) Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 12.1. Polymer Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.PVC |
| 12.1.2.PP |
| 12.1.3.PE |
| 12.1.4.Others |
| 12.2. Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Opaque |
| 12.2.2.Reflective |
| 12.2.3.Transparent |
| 12.2.4.Translucent |
| 12.3. Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Rotogravure |
| 12.3.2.Flexography |
| 12.3.3.Offset |
| 12.3.4.Digital |
| 12.4. End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.Promotional & Advertisement |
| 12.4.2.Industrial |
| 12.4.3.Automotive |
| 12.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.5.1.China |
| 12.5.2.India |
| 12.5.3.Australia and New Zealand (ANZ) |
| 12.5.4.Japan |
| 12.5.5.Rest of APAC |
| 13.Middle East and Africa (MEA) Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 13.1. Polymer Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.PVC |
| 13.1.2.PP |
| 13.1.3.PE |
| 13.1.4.Others |
| 13.2. Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Opaque |
| 13.2.2.Reflective |
| 13.2.3.Transparent |
| 13.2.4.Translucent |
| 13.3. Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Rotogravure |
| 13.3.2.Flexography |
| 13.3.3.Offset |
| 13.3.4.Digital |
| 13.4. End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Promotional & Advertisement |
| 13.4.2.Industrial |
| 13.4.3.Automotive |
| 13.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.5.1.GCC Countries |
| 13.5.2.South Africa |
| 13.5.3.Rest of MEA |
| 14.Latin America Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million) |
| 14.1. Polymer Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.1.1.PVC |
| 14.1.2.PP |
| 14.1.3.PE |
| 14.1.4.Others |
| 14.2. Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.2.1.Opaque |
| 14.2.2.Reflective |
| 14.2.3.Transparent |
| 14.2.4.Translucent |
| 14.3. Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.3.1.Rotogravure |
| 14.3.2.Flexography |
| 14.3.3.Offset |
| 14.3.4.Digital |
| 14.4. End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.4.1.Promotional & Advertisement |
| 14.4.2.Industrial |
| 14.4.3.Automotive |
| 14.5. Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 14.5.1.Brazil |
| 14.5.2.Mexico |
| 14.5.3.Rest of LA |
| 15. Competition Landscape |
| 15.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 15.2.1.Avery Dennison Corporation |
| 15.2.2.3M Company |
| 15.2.3.du Pont de Nemours and Company |
| 15.2.4.CCL Industries, Inc., |
| 15.2.5.Amcor Limited |
| 15.2.6.Constantia Flexibles Group |
| 15.2.7.DUNMORE Corporation |
| 15.2.8.Hexis S.A. |
| 15.2.9.Kay Premium Marking Films Ltd. |
| 15.2.10.Achilles USA, Inc. |
| 16. Research Methodology |
| 17. Appendix and Abbreviations |
Key Market Players
Author
Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand forecasting, and pricing analysis, I am able to make precise projections. I have extensive practical knowledge in Time Series Analysis (TSA), Simple Linear Regression (SLR), Multiple Linear Regression (MLR), Seasonality & Trend Forecasting, and Forecasting Models for New Products, among others. Additionally, I have hands-on experience with tools such as Power BI and SQL. I am highly committed, self-motivated, and possess a strong entrepreneurial spirit. Over the past 8 years, my team and I have built a robust clientele in various sectors, including Packaging, Pharma, Medical Devices, Oil & Gas, and Chemicals & Materials. We have provided a wide range of services, from management consulting to market forecasting and survey-related projects. I am particularly proud to have provided consulting services to one of the industry’s leading COVID-19 vaccine manufacturers for a packaging-related project. In the packaging space, I have served clients across a range of segments, including packaging printing, consumer packaging, flexible packaging, rigid packaging, and pharmaceutical packaging, to name a few. I deeply appreciate the efforts of my team and am grateful to our clients for their continued trust.