Graphic Film Market: By Polymer (PVC, PP, PE, and Others), By Film Type (Opaque, Reflective, Transparent, and Translucent), By Printing Technology (Rotogravure, Flexography, Offset, and Digital), By End Use (Promotional & Advertisement, Industrial, Automotive) and geography  

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Graphic Film Market size is was  valued at USD 28,942.2 million in 2023, and  is poised to grow at a CAGR of 6.2% over 2024-2030. The graphic film is a layer or sheet composed of polymer compounds used for storing a variety of information products and labeling security. The graphic film is chiefly used to offer the preventive layer and expand the artistic demand for the product. These films are made of different materials such as polyvinyl chloride, polypropylene, polyethylene, etc., and are advanced with numerous printing techniques like rotogravure, flexography, and others. This film substrate delivers durability and water resistance. Graphic films are precisely used for interpreting visual depictions on the film surface for flexible information. The graphic film is an exceptional mode of communication for notifying and guiding the customers about the services and products; thus, it is widely used as a customer engagement device.

The expansion of the cloud infrastructure, and fast-growing urbanization, which increases movements in the construction business, can lead to the growth of the graphic film market. Moreover, the rising progression in the film industry, the development of new manufacturing techniques, and an increase in purchasing capacity are some primary factors that can boost the global graphic film market. Apart from these, recyclability, excellent printability, lightweights, high durability, and cost-effectiveness are some of the basic features of the material which can also accelerate the market in the future. The rising use of graphic film for making advertising and promotional banners and vehicle wraps in the advertising and automotive industries can also drive the global market further. However, some factors such as variation in the cost of raw materials and the short shelf life of graphic films can restrain the growth of the market.

Graphic Film Market Key Developments:
  • In January 2021, Drytac launched a novel Polar Choice range of monomeric PVC films, which contains six products such as Gloss PB (permanent grey adhesive), Matte RB (removable grey adhesive), and Gloss P (permanent clear adhesive) under Polar Choice White.

Graphic Film Market Summary

Study Period

2024-30

Base Year

2023

CAGR

6.2%

Largest Market

Asia Pacific

Fastest Growing Market

North America
Graphic Film Market Dynamics

One of the major reasons for the growth of the global graphic film market is the increasing demand for bio-based plastics. The rising need for bio-based plastic is because of the low-cost raw materials, and its ability to biodegrade is supposed to create a lucrative opportunity for a manufacturer, which is expected to propel the growth of the market in the forecast period. However, the growing demand for digital graphic films from the e-commerce business can boost the market growth

Key Features of the Reports

  • The graphic film market report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario

Graphic Film Market Segmentation

By Polymer
  • PVC
  • PP
  • PE
  • Others
By Film Type
  • Opaque
  • Reflective
  • Transparent
  • Translucent
By Printing Technology
  • Rotogravure
  • Flexography
  • Offset
  • Digital
By End Use
  • Promotional & Advertisement
  • Industrial
  • Automotive

Frequently Asked Questions

The graphic film market is projected to expand at a CAGR of 6.2% during the forecast period

Avery Dennison Corporation, 3M Company, du Pont de Nemours and Company, CCL Industries, Inc., Amcor Limited, Constantia Flexibles Group, DUNMORE Corporation, Hexis S.A., Kay Premium Marking Films Ltd., Achilles USA, Inc.  

North America is the fastest-growing region for graphic film market

1.Executive Summary
2.Global Graphic Film Market Introduction 
2.1.Global Graphic Film Market  - Taxonomy
2.2.Global Graphic Film Market  - Definitions
2.2.1.Polymer
2.2.2.Film Type
2.2.3.Printing Technology
2.2.4.End Use
2.2.5.Region
3.Global Graphic Film Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Graphic Film Market Analysis, 2019-2023 and Forecast 2024-2030
4.1.  Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Graphic Film Market  By Polymer, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
5.1. PVC
5.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. PP
5.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. PE
5.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Others
5.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
6.Global Graphic Film Market  By Film Type, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
6.1. Opaque
6.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Reflective
6.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Transparent
6.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Translucent
6.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
7.Global Graphic Film Market  By Printing Technology, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
7.1. Rotogravure
7.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Flexography
7.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Offset
7.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Digital
7.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
8.Global Graphic Film Market  By End Use, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
8.1. Promotional & Advertisement
8.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Industrial
8.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Automotive
8.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
9.Global Graphic Film Market  By Region, 2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
9.1. North America
9.1.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.1.3. Market Opportunity Analysis 
9.2. Europe
9.2.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.2.3. Market Opportunity Analysis 
9.3. Asia Pacific (APAC)
9.3.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.3.3. Market Opportunity Analysis 
9.4. Middle East and Africa (MEA)
9.4.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.4.3. Market Opportunity Analysis 
9.5. Latin America
9.5.1. Market Analysis, 2019-2023 and Forecast, 2024-2030, (Sales Value USD Million)
9.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
9.5.3. Market Opportunity Analysis 
10.North America Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
10.1. Polymer Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.PVC
10.1.2.PP
10.1.3.PE
10.1.4.Others
10.2.  Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Opaque
10.2.2.Reflective
10.2.3.Transparent
10.2.4.Translucent
10.3.  Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Rotogravure
10.3.2.Flexography
10.3.3.Offset
10.3.4.Digital
10.4.  End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Promotional & Advertisement
10.4.2.Industrial
10.4.3.Automotive
10.5.  Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.5.1.United States of America (USA)
10.5.2.Canada
11.Europe Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
11.1. Polymer Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.PVC
11.1.2.PP
11.1.3.PE
11.1.4.Others
11.2.  Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Opaque
11.2.2.Reflective
11.2.3.Transparent
11.2.4.Translucent
11.3.  Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Rotogravure
11.3.2.Flexography
11.3.3.Offset
11.3.4.Digital
11.4.  End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.Promotional & Advertisement
11.4.2.Industrial
11.4.3.Automotive
11.5.  Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.5.1.Germany
11.5.2.France
11.5.3.Italy
11.5.4.United Kingdom (UK)
11.5.5.Spain
11.5.6.Rest of EU
11.5.7.
12.Asia Pacific (APAC) Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
12.1. Polymer Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.PVC
12.1.2.PP
12.1.3.PE
12.1.4.Others
12.2.  Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Opaque
12.2.2.Reflective
12.2.3.Transparent
12.2.4.Translucent
12.3.  Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Rotogravure
12.3.2.Flexography
12.3.3.Offset
12.3.4.Digital
12.4.  End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.Promotional & Advertisement
12.4.2.Industrial
12.4.3.Automotive
12.5.  Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.5.1.China
12.5.2.India
12.5.3.Australia and New Zealand (ANZ)
12.5.4.Japan
12.5.5.Rest of APAC
13.Middle East and Africa (MEA) Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
13.1. Polymer Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.PVC
13.1.2.PP
13.1.3.PE
13.1.4.Others
13.2.  Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Opaque
13.2.2.Reflective
13.2.3.Transparent
13.2.4.Translucent
13.3.  Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Rotogravure
13.3.2.Flexography
13.3.3.Offset
13.3.4.Digital
13.4.  End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Promotional & Advertisement
13.4.2.Industrial
13.4.3.Automotive
13.5.  Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.5.1.GCC Countries
13.5.2.South Africa
13.5.3.Rest of MEA
14.Latin America Graphic Film Market ,2019-2023 and Forecast 2024-2030 (Sales Value USD Million)
14.1. Polymer Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.1.1.PVC
14.1.2.PP
14.1.3.PE
14.1.4.Others
14.2.  Film Type Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.2.1.Opaque
14.2.2.Reflective
14.2.3.Transparent
14.2.4.Translucent
14.3.  Printing Technology Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.3.1.Rotogravure
14.3.2.Flexography
14.3.3.Offset
14.3.4.Digital
14.4.  End Use Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.4.1.Promotional & Advertisement
14.4.2.Industrial
14.4.3.Automotive
14.5.  Country Analysis 2019-2023 and Forecast 2024-2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
14.5.1.Brazil
14.5.2.Mexico
14.5.3.Rest of LA
15. Competition Landscape
15.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
15.2.1.Avery Dennison Corporation
15.2.2.3M Company
15.2.3.du Pont de Nemours and Company
15.2.4.CCL Industries, Inc.,
15.2.5.Amcor Limited
15.2.6.Constantia Flexibles Group
15.2.7.DUNMORE Corporation
15.2.8.Hexis S.A.
15.2.9.Kay Premium Marking Films Ltd.
15.2.10.Achilles USA, Inc.
16. Research Methodology 
17. Appendix and Abbreviations 
  • Avery Dennison Corporation
  • 3M Company
  • du Pont de Nemours and Company
  • CCL Industries, Inc.,
  • Amcor Limited
  • Constantia Flexibles Group
  • DUNMORE Corporation
  • Hexis S.A.
  • Kay Premium Marking Films Ltd.
  • Achilles USA, Inc.

Adjacent Markets