Graphic Film Market size is expected to be valued at USD 28,942.2 million in 2022, which is expected to grow at a CAGR of 6.2% over 2022-2028. The graphic film is a layer or sheet composed of polymer compounds used for storing a variety of information products and labeling security. The graphic film is chiefly used to offer the preventive layer and expand the artistic demand for the product. These films are made of different materials such as polyvinyl chloride, polypropylene, polyethylene, etc., and are advanced with numerous printing techniques like rotogravure, flexography, and others. This film substrate delivers durability and water resistance. Graphic films are precisely used for interpreting visual depictions on the film surface for flexible information. The graphic film is an exceptional mode of communication for notifying and guiding the customers about the services and products; thus, it is widely used as a customer engagement device. The expansion of the cloud infrastructure, and fast-growing urbanization, which increases movements in the construction business, can lead to the growth of the graphic film market. Moreover, the rising progression in the film industry, the development of new manufacturing techniques, and an increase in purchasing capacity are some primary factors that can boost the global graphic film market. Apart from these, recyclability, excellent printability, lightweights, high durability, and cost-effectiveness are some of the basic features of the material which can also accelerate the market in the future. The rising use of graphic film for making advertising and promotional banners and vehicle wraps in the advertising and automotive industries can also drive the global market further. However, some factors such as variation in the cost of raw materials and the short shelf life of graphic films can restrain the growth of the market.
In January 2021, Drytac launched a novel Polar Choice range of monomeric PVC films, which contains six products such as Gloss PB (permanent grey adhesive), Matte RB (removable grey adhesive), and Gloss P (permanent clear adhesive) under Polar Choice White.