Grooming Products Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product (Sunscreen, Hair Care, Fragrance, Cleanser & Face Wash, Face Cream & Moisturizers, and Shaving Lotion & Cream, and Others), By Gender (Male, and Female), By Distribution (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, E-Commerce and Others), and Region

Grooming Products Market size was valued at US$ 2.5 Million in 2023 and is poised to grow at a significant CAGR 6.9% from 2024-2030. There's a growing global emphasis on personal appearance, driven by factors like social media, celebrity culture, and the increasing importance of image in professional and social settings. Also, consumers are increasingly aware of the impact of their appearance and are willing to invest in grooming products that enhance their looks and project a desired image. In addition, the e-commerce boom has revolutionized how consumers access grooming products. Online platforms offer a vast selection of brands and products, convenience, and competitive pricing, increasing consumer spending in this category. Digital marketing plays a crucial role in reaching consumers and influencing purchasing decisions. Social media platforms are particularly effective for targeted advertising and promoting influencer marketing campaigns that showcase the benefits of grooming products. Moreover, traditional gender norms regarding grooming are becoming more fluid.

Men are increasingly incorporating a wider variety of grooming products into their routines, including skincare, hair care, and beard care products. The beauty industry is embracing diversity and inclusivity, catering to a wider range of skin tones, hair types, and ethnicities. This fosters a sense of empowerment and encourages individuals to experiment with different grooming styles. Furthermore, consumer awareness of the benefits of personal care is on the rise. People are recognizing the link between grooming routines and overall well-being, including boosting self-confidence, managing stress, and promoting healthy skin and hair. This holistic approach to personal care fuels the demand for natural and organic grooming products perceived as healthier and more sustainable options. However, the grooming products market is becoming increasingly saturated with a diverse range of brands and products. This fierce competition can lead to price wars, making it challenging for new players to enter the market and for established brands to differentiate themselves.

Grooming Products Market Key Developments:

• In March 2024, Nivea Men introduced its deodorant range in the Canadian market in roll-on format and a convenient stick deodorant tailored for men on the go. The NIVEA Cool Kick Roll-on is enriched with an excellent care formula that delivers an instant kick of freshness and triple protection against sweat, odor & bacteria.
• In March 2024, The Body Shop brand plans to multiply its retail presence by opening standalone, quick commerce, beauty specialty, and other stores in India. As a pilot project, the company inaugurated its standalone stores in India.
• In March 2024, Chanel launched a product line, an extension of the brand’s Le Lift Pro range, a brush-on peel treatment to correct, exfoliate, and resurface the skin.