Gummy Vitamins Market Size, Share, Growth, Trends, and Global Industry Analysis: By Product Type (Single Vitamin Tablets, Multi-Vitamin Tablets), By Age Group (Adults, Children), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies) and By Region     

Gummy Vitamins Market size was valued at US$ 6,723.2 million in 2022 and is poised to grow at a 10.7% CAGR from 2023 to 2029. Gummy vitamins are chewable gummies with different taste, colour, size and shapes induced with vitamins offering various health benefits to the end user. The vitamin gummies are used for various applications such as weight gain, improving immunity, as food supplements and many more. The vitamin gummies were first launched targeting the children as the hesitate to take normal vitamin supplements due to its bitter taste. Later the adults and geriatric population also showed interest in consuming vitamin gummies and thus resulting in increased consumption worldwide. The consumers preference for vitamin gummies due to their better taste, chewable and easily consumable compared to other protein supplements is expected to drive the growth of gummy vitamin market over the forecast period. For instance, according to a research study, 30 % of consumers have difficulty in swallowing pills in which majority are women and geriatric population. Rising awareness of mental and physical health well-being among the population and the increasing demand for on-the-go diet supplements are expected to boost the growth of gummy vitamin market at an significant rate over the forecast years. In addition, increase in consumer expenditure in preventive healthcare products is expected to fuel the market growth over the forecast period. For instance, according to a research study in the Middle East region, average per capita out of pocket expenditure is US$ 1,428.0. Furthermore, customization of gummies is majorly trending in the market, gummies are being customized based on the consumer’s diet requirements.  

Gummy Vitamins Market Key Developments:

• In February 2022, Optibac Probiotics launched vegan gummies for adults to support their immune and gut health.
• In March 2020, Church & Dwight Co Inc. launched six innovative products under the gummy vitamin category.