The global Gummy Vitamins Market size was estimated at USD 11.6 Bn in 2021, growing at a CAGR of 12.2% during the forecast period 2021-2027. Vitamins are organic substances that form a vital part of an organism’s basic requirements. These are a group of constituents, which help in the proper functioning of cells along with cell growth and development. Vitamins are commonly used in insufficiency in the body. Gummy vitamins are vitamin supplements in a gummy form such as candies. These are more convenient to administer for children and adults. Gummy vitamins are commercially available as multivitamin products and single vitamin products comprise of vitamin C, calcium, fish oil, B-complex, and vitamin B12 among others. Due to the chewiness and flavorings, gummy vitamins are more convenient than pills and other oral solid dosage forms. The global gummy vitamins market is growing at a significant CAGR owing to increase in the consumer demand for gummy vitamins due to convenience in the administration. The majority of the market players are actively involved in the innovation of newer gummy vitamins for increasing their market share in market. Moreover, various public and private organizations conducting campaigns regarding nutritional deficiencies, which also boost the market. Furthermore, acquisitions and mergers, collaborations, and product launchings are the strategies adopted by market players. For instance, in September 2015, The GHT Companies launched Vegan Vitamin D3 1000 IU gummy vitamin in 3 flavors. In addition, in January 2015, Perrigo Company plc and Ferrara Candy Company, Inc. inked a supply agreement to manufacture and selling of gummy vitamins across the U.S.