Hair Wigs and Extensions Market: By Product Type, By Material, By End-User and Geography
Hair Wigs and Extensions Market: By Product Type, By Material, By End-User and Geography
Hair Wigs and Extensions Market size was valued at US$ 7,289.1 million in 2023 and is poised to grow at a CAGR of 8.9% from 2024 to 2030. This market encompasses a wide range of hairpieces and extensions designed to enhance or completely change an individual's hairstyle. These products are crucial for addressing hair loss, achieving diverse fashion looks, and meeting the needs of the entertainment industry. Hair loss affects a significant portion of the global population, with approximately 50% of men and 25% of women experiencing noticeable hair loss by age 50, highlighting the importance of these products. The increasing prevalence of alopecia, coupled with growing fashion consciousness and rising disposable incomes, drives the hair wigs and extensions market.
Additionally, the entertainment industry's constant demand for varied looks contributes significantly to market growth. Technological advancements in wig and extension manufacturing, such as improved synthetic fibers and more natural-looking attachment methods, are enhancing product quality and user experience. Furthermore, the rise of e-commerce platforms has greatly improved the accessibility of these products, allowing for a wider customer base. However, challenges such as the stigma associated with wearing wigs in some cultures and the high cost of premium products may hinder market growth. The North America region held the major market share in 2023 and is expected to maintain its dominance in the global Hair Wigs and Extensions Market in the forecasted years.
In March 2023, Perfect Corp., an AI and AR beauty tech solutions provider, launched YouCam Hair, a virtual hair try-on tool that:
Study Period
2024-2030Base Year
2023CAGR
8.9%Largest Market
North AmericaFastest Growing Market
Asia Pacific
The increasing prevalence of hair loss disorders, such as alopecia areata and androgenetic alopecia, is a significant driver for the hair wigs and extensions market. These conditions affect millions globally, creating a steady demand for hair replacement solutions. For instance, according to the National Alopecia Areata Foundation, alopecia areata affects approximately 2% of the population at some point in their lives. This high incidence rate underscores the need for effective hair replacement options. Conversely, there has been a notable shift in societal attitudes towards wigs and hairpieces, with reduced stigma and increased acceptance in many cultures. This change, coupled with the influence of social media and celebrity endorsements, has boosted the overall demand for hair wigs and extensions as fashion accessories. The COVID-19 pandemic has also impacted the market, with increased online sales and a growing interest in at-home styling solutions. However, the high cost of premium human hair wigs and the need for regular maintenance may limit market growth in some segments.
Based on Region, the Hair Wigs and Extensions Market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa. The North America Hair Wigs and Extensions Market accounted for the largest share and is expected to maintain its dominance in forecast years. Factors contributing to North America's leading position include high disposable incomes, a strong fashion industry, and increasing awareness about hair loss treatments. The Asia-Pacific region is anticipated to show the fastest growth during the forecast period. This growth is driven by a large population base, rising disposable incomes in countries like China and India, and a growing acceptance of wigs and extensions as fashion accessories.
Latin America
Europe
Asia Pacific
Middle East
North America
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Report Benchmarks |
Details |
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Report Study Period |
2024-2030 |
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Market Size in 2023 |
US$ 7,289.1 million |
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Market CAGR |
8.9% |
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By Product Type |
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By Material |
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By End User |
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Hair Wigs and Extensions Market was valued at US$ 7,289.1 million in 2023 and is expected to grow at a CAGR of 8.9% from 2024 to 2030.
The Hair Wigs and Extensions Market is segmented based on Product Type, Material, End User, and geography.
The leading players in the global Hair Wigs and Extensions Market are Godrej Consumer Products Limited, Great Lengths Universal Hair Extensions S.p.A., Aderans Co., Ltd., Artnature Inc., Donna Bella OpCo, LLC, Klix Hair Extensions, Evergreen Products Group Limited, Hairlocs, Esqido, Xenon Hair, Rebecca Hair Products, Locks & Bonds, Glam Seamless Hair Extensions, Jon Renau, Ruimei Hair Products Co. Ltd., and FN LongLocks.
Historic years considered for the market study are 2019-2022, 2023 is considered as the base year for market estimation, and Seven years forecast is presented from 2024 – 2030.
| 1.Executive Summary |
| 2.Global Hair Wigs and Extensions Market Introduction |
| 2.1.Global Hair Wigs and Extensions Market - Taxonomy |
| 2.2.Global Hair Wigs and Extensions Market - Definitions |
| 2.2.1.Product Type |
| 2.2.2.End User |
| 2.2.3.Material |
| 2.2.4.Region |
| 3.Global Hair Wigs and Extensions Market Dynamics |
| 3.1. Drivers |
| 3.2. Restraints |
| 3.3. Opportunities/Unmet Needs of the Market |
| 3.4. Trends |
| 3.5. Product Landscape |
| 3.6. New Product Launches |
| 3.7. Impact of COVID 19 on Market |
| 4.Global Hair Wigs and Extensions Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
| 4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
| 4.3. Market Opportunity Analysis |
| 5.Global Hair Wigs and Extensions Market By Product Type , 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 5.1. Full Wigs |
| 5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.1.3. Market Opportunity Analysis |
| 5.2. Hair Extensions |
| 5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.2.3. Market Opportunity Analysis |
| 5.3. Toupees |
| 5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.3.3. Market Opportunity Analysis |
| 5.4. Hair Toppers |
| 5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 5.4.3. Market Opportunity Analysis |
| 6.Global Hair Wigs and Extensions Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 6.1. Individual Consumers |
| 6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.1.3. Market Opportunity Analysis |
| 6.2. Entertainment Industry |
| 6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.2.3. Market Opportunity Analysis |
| 6.3. Fashion Industry |
| 6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 6.3.3. Market Opportunity Analysis |
| 7.Global Hair Wigs and Extensions Market By Material, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 7.1. Human Hair |
| 7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.1.3. Market Opportunity Analysis |
| 7.2. Synthetic Hair |
| 7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 7.2.3. Market Opportunity Analysis |
| 8.Global Hair Wigs and Extensions Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 8.1. North America |
| 8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.1.3. Market Opportunity Analysis |
| 8.2. Europe |
| 8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.2.3. Market Opportunity Analysis |
| 8.3. Asia Pacific (APAC) |
| 8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.3.3. Market Opportunity Analysis |
| 8.4. Middle East and Africa (MEA) |
| 8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.4.3. Market Opportunity Analysis |
| 8.5. Latin America |
| 8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
| 8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
| 8.5.3. Market Opportunity Analysis |
| 9.North America Hair Wigs and Extensions Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 9.1. Product Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.1.1.Full Wigs |
| 9.1.2.Hair Extensions |
| 9.1.3.Toupees |
| 9.1.4.Hair Toppers |
| 9.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.2.1.Individual Consumers |
| 9.2.2.Entertainment Industry |
| 9.2.3.Fashion Industry |
| 9.3. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.3.1.Human Hair |
| 9.3.2.Synthetic Hair |
| 9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 9.4.1.United States of America (USA) |
| 9.4.2.Canada |
| 10.Europe Hair Wigs and Extensions Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 10.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.1.1.Full Wigs |
| 10.1.2.Hair Extensions |
| 10.1.3.Toupees |
| 10.1.4.Hair Toppers |
| 10.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.2.1.Individual Consumers |
| 10.2.2.Entertainment Industry |
| 10.2.3.Fashion Industry |
| 10.3. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.3.1.Human Hair |
| 10.3.2.Synthetic Hair |
| 10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 10.4.1.Germany |
| 10.4.2.France |
| 10.4.3.Italy |
| 10.4.4.United Kingdom (UK) |
| 10.4.5.Spain |
| 11.Asia Pacific (APAC) Hair Wigs and Extensions Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 11.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.1.1.Full Wigs |
| 11.1.2.Hair Extensions |
| 11.1.3.Toupees |
| 11.1.4.Hair Toppers |
| 11.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.2.1.Individual Consumers |
| 11.2.2.Entertainment Industry |
| 11.2.3.Fashion Industry |
| 11.3. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.3.1.Human Hair |
| 11.3.2.Synthetic Hair |
| 11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 11.4.1.China |
| 11.4.2.India |
| 11.4.3.Australia and New Zealand (ANZ) |
| 11.4.4.Japan |
| 11.4.5.Rest of APAC |
| 12.Middle East and Africa (MEA) Hair Wigs and Extensions Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 12.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.1.1.Full Wigs |
| 12.1.2.Hair Extensions |
| 12.1.3.Toupees |
| 12.1.4.Hair Toppers |
| 12.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.2.1.Individual Consumers |
| 12.2.2.Entertainment Industry |
| 12.2.3.Fashion Industry |
| 12.3. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.3.1.Human Hair |
| 12.3.2.Synthetic Hair |
| 12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 12.4.1.GCC Countries |
| 12.4.2.South Africa |
| 12.4.3.Rest of MEA |
| 13.Latin America Hair Wigs and Extensions Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
| 13.1. Product Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.1.1.Full Wigs |
| 13.1.2.Hair Extensions |
| 13.1.3.Toupees |
| 13.1.4.Hair Toppers |
| 13.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.2.1.Individual Consumers |
| 13.2.2.Entertainment Industry |
| 13.2.3.Fashion Industry |
| 13.3. Material Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.3.1.Human Hair |
| 13.3.2.Synthetic Hair |
| 13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
| 13.4.1.Brazil |
| 13.4.2.Mexico |
| 13.4.3.Rest of LA |
| 14. Competition Landscape |
| 14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
| 14.2.1.Godrej Consumer Products Limited |
| 14.2.2.Great Lengths Universal Hair Extensions S.p.A. |
| 14.2.3.Aderans Co., Ltd. |
| 14.2.4.Artnature Inc. |
| 14.2.5.Donna Bella OpCo, LLC |
| 14.2.6.Klix Hair Extensions |
| 14.2.7.Hairlocs |
| 14.2.8.Esqido |
| 14.2.9.Xenon Hair |
| 14.2.10.Rebecca Hair Products |
| 14.2.11.Locks & Bonds |
| 14.2.12.Glam Seamless Hair Extensions |
| 14.2.13.Evergreen Products Group Limited |
| 14.2.14.Jon Renau |
| 14.2.15.Ruimei Hair Products Co. Ltd. |
| 14.2.16.FN LongLocks |
| 15. Research Methodology |
| 16. Appendix and Abbreviations |
Key Market Players
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