Hangover Rehydration Supplements Market is estimated to be valued at USD 1,316.9 million in 2021 and is poised to grow at a significant CAGR of 14.7% over 2022-2028. A hangover is a constellation of unpleasant mental and physical symptoms caused by excessive alcohol consumption. Alcohol use contributes to this condition in various ways, including incorrect dehydration and electrolyte balance, reducing blood sugar levels, and disrupting GIT activity and biological cycles. A hangover causes headaches, sleepiness, dizziness, confusion, and thirst. It is most prevalent in the morning following a night of excessive consumption. Hangovers can occur when the liver fails to break down acetaldehyde. Acetaldehyde builds up when the body cannot keep up with the amount or rate of ingestion. Morning Recovery seeks to be a hangover cure that swiftly breaks down acid. Based on the Product type, the Hangover rehydration market is segmented into tablets/capsules, Powder, and solutions. The Tablets/capsule segment is anticipated to grow at a significant CAGR over the forecast years, owing to hangover pills are drugs that treat various symptoms at the same time. Over-the-counter nonsteroidal anti-inflammatory medicines (NSAIDs) include aspirin (Bayer, Excedrin), ibuprofen (Advil, Motrin IB), and naproxen (Aleve). High alcohol consumption, product launches, and research studies are significant drivers driving the market growth. In 2020–21, one in four Australians who were 18 years of age or older consumed more alcohol than the Australian Adult Alcohol Guideline (25.8%), according to a study from the Australian Bureau of Statistics published in March 2022. Men were more likely than women to go beyond the recommended amount (33.6% vs. 18.5%). Nearly two times as many Australian-born individuals (30.0% vs. 17.3%) as foreign-born individuals (30.0%) exceeded the criterion. Such a high incidence would increase the use of hangover rehydration pills. One of the primary reasons driving the need for hangover rehydration supplements throughout the predicted period is the rising global alcoholic beverage consumption. Numerous nations, including the United States, China, India, Spain, Italy, South Africa, and Canada, are gradually increasing alcohol use. Due to increased availability and the introduction of new kinds, wine and beer are becoming increasingly popular among young consumers, which has increased consumption.
Recent Market Developments:
In March 2022, A Winnipeg start-up company named Bomb Squad Nutrition Ltd. recently launched a new supplement called Activate Dihydromyricetin (DHM).