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Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand f.....
Highly Visible Packaging Market: By Type, By Material Type, Polypropylene, Polyvinyl Chloride, Others), By End- User and Geography
The Highly Visible Packaging Market size was valued at US$ 44.3 billion in 2023 and is poised to grow at 7.4% CAGRfrom 2024 to 2030. Increased demand from the pharmaceutical packaging sector for the storage and distribution of medications is expected to fuel the market over the forecast period. Furthermore, its capacity to be durable, such as highly protective coating and tamper-proof, makes it a profitable alternative for product producers and, indirectly, consumers. During the COVID-19 epidemic, restaurants prioritized take-out and food delivery during lockdowns, boosting the use of high-visibility single-use plastic containers. This had an impact on the highly visible packaging market.
High-visibility packaging benefits manufacturing operations by allowing for quick product identification, which leads to higher sales conversion rates. Additionally, it enables the consumer to evaluate the product's visual appeal before purchasing it, allowing them to make an informed selection. The need for convenience foods leads manufacturers to adopt greater high visibility packaging, as ease of use is an important factor in customer purchasing decisions. High visibility packaging improves product identification and protects against damage and contamination. Pharmaceutical packaging helps patients adhere to treatment regimens and enhances inventory control, distribution, and documentation for health care professionals and organizations.
Study Period
2024 - 2030Base Year
2023CAGR
7.4%Largest Market
North AmericaFastest Growing Market
Asia Pacific
During the projection period, the market will be driven by the rise in demand for pharmaceutical packaging for the storage and distribution of medications. Additionally, its durability—which includes tamper-proof and highly protective coverings—makes it a profitable alternative for product producers as well as indirectly for customers. Restaurants focused on highly visible single-use plastic food containers.
Convenience is a key factor in consumer choice; thus, producers are being driven to adopt more high-visibility packaging in response to the demand for these items. Clarity provided by high visibility packaging enhances product identification and provides defence against contamination and damage. However, as more plastics—like PE, HDPE, LLDPE, PP, LDPE, and others—are used for packaging purposes, producers are gradually being forced to choose recyclable substitutes, which lowers the visibility of their products. Additionally, manufacturers are hesitant to spend in setting up this technology due to its relatively expensive capital expenditure, which is predicted to constrain the expansion of the highly visible packaging market during the course of the projected year. In addition, the Highly Visible Packaging industry is expected to adopt digital revolution as companies use digital platforms for consumer interaction, sales, and among others. The importance of e-commerce platforms coupled with rise in popularity of internet shopping is expected to fuel the market.
Report Benchmarks |
Details |
Report Study Period |
2024 - 2030 |
Market Size in 2023 |
US$ 44.3 billion |
Market CAGR |
7.4% |
By Type |
|
By Material Type |
|
By End User |
|
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The Highly Visible Packaging Market was valued at US$ 44.3 billion in 2023 and is projected to reach US$ 72.9 billion by 2030, growing at a CAGR of 7.4%.
During the projection period, the market will be driven by the increased need for drug distribution and storage from the pharmaceutical packaging industry.
Convenience food demand pushes producers to employ more prominent packaging since consumers' purchasing decisions are heavily influenced by ease of use.
North America is estimated to dominate with the highest CAGR over the forecast period.
1.Executive Summary |
2.Global Highly Visible Packaging Market Introduction |
2.1.Global Highly Visible Packaging Market - Taxonomy |
2.2.Global Highly Visible Packaging Market - Definitions |
2.2.1.Type |
2.2.2.End User |
2.2.3.Material Type |
2.2.4.Region |
3.Global Highly Visible Packaging Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4.Global Highly Visible Packaging Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5.Global Highly Visible Packaging Market By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Windowed Packaging |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Shrink Wrap |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Blister Pack |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Clamshell Packaging |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Plastic Container Packaging |
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
5.6. Glass Container Packaging |
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.6.3. Market Opportunity Analysis |
5.7. Corrugated Box |
5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.7.3. Market Opportunity Analysis |
6.Global Highly Visible Packaging Market By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Paper & Paperboard |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Plastic films |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
6.3. Polyethylene (PE) |
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.3.3. Market Opportunity Analysis |
6.4. Polypropylene (PP) |
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.4.3. Market Opportunity Analysis |
6.5. Polyvinyl Chloride (PVC) |
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.5.3. Market Opportunity Analysis |
6.6. Others |
6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.6.3. Market Opportunity Analysis |
7.Global Highly Visible Packaging Market By Material Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Food & Beverages |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Manufacturing |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Agriculture |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Healthcare |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
7.5. Cosmetics |
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.5.3. Market Opportunity Analysis |
7.6. Durable Consumer Goods |
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.6.3. Market Opportunity Analysis |
7.7. Others |
7.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.7.3. Market Opportunity Analysis |
8.Global Highly Visible Packaging Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9.North America Highly Visible Packaging Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Windowed Packaging |
9.1.2.Shrink Wrap |
9.1.3.Blister Pack |
9.1.4.Clamshell Packaging |
9.1.5.Plastic Container Packaging |
9.1.6.Glass Container Packaging |
9.1.7.Corrugated Box |
9.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Paper & Paperboard |
9.2.2.Plastic films |
9.2.3.Polyethylene (PE) |
9.2.4.Polypropylene (PP) |
9.2.5.Polyvinyl Chloride (PVC) |
9.2.6.Others |
9.3. Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Food & Beverages |
9.3.2.Manufacturing |
9.3.3.Agriculture |
9.3.4.Healthcare |
9.3.5.Cosmetics |
9.3.6.Durable Consumer Goods |
9.3.7.Others |
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10.Europe Highly Visible Packaging Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Windowed Packaging |
10.1.2.Shrink Wrap |
10.1.3.Blister Pack |
10.1.4.Clamshell Packaging |
10.1.5.Plastic Container Packaging |
10.1.6.Glass Container Packaging |
10.1.7.Corrugated Box |
10.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Paper & Paperboard |
10.2.2.Plastic films |
10.2.3.Polyethylene (PE) |
10.2.4.Polypropylene (PP) |
10.2.5.Polyvinyl Chloride (PVC) |
10.2.6.Others |
10.3. Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Food & Beverages |
10.3.2.Manufacturing |
10.3.3.Agriculture |
10.3.4.Healthcare |
10.3.5.Cosmetics |
10.3.6.Durable Consumer Goods |
10.3.7.Others |
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
11.Asia Pacific (APAC) Highly Visible Packaging Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Windowed Packaging |
11.1.2.Shrink Wrap |
11.1.3.Blister Pack |
11.1.4.Clamshell Packaging |
11.1.5.Plastic Container Packaging |
11.1.6.Glass Container Packaging |
11.1.7.Corrugated Box |
11.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Paper & Paperboard |
11.2.2.Plastic films |
11.2.3.Polyethylene (PE) |
11.2.4.Polypropylene (PP) |
11.2.5.Polyvinyl Chloride (PVC) |
11.2.6.Others |
11.3. Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Food & Beverages |
11.3.2.Manufacturing |
11.3.3.Agriculture |
11.3.4.Healthcare |
11.3.5.Cosmetics |
11.3.6.Durable Consumer Goods |
11.3.7.Others |
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12.Middle East and Africa (MEA) Highly Visible Packaging Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Windowed Packaging |
12.1.2.Shrink Wrap |
12.1.3.Blister Pack |
12.1.4.Clamshell Packaging |
12.1.5.Plastic Container Packaging |
12.1.6.Glass Container Packaging |
12.1.7.Corrugated Box |
12.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Paper & Paperboard |
12.2.2.Plastic films |
12.2.3.Polyethylene (PE) |
12.2.4.Polypropylene (PP) |
12.2.5.Polyvinyl Chloride (PVC) |
12.2.6.Others |
12.3. Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Food & Beverages |
12.3.2.Manufacturing |
12.3.3.Agriculture |
12.3.4.Healthcare |
12.3.5.Cosmetics |
12.3.6.Durable Consumer Goods |
12.3.7.Others |
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13.Latin America Highly Visible Packaging Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Type Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Windowed Packaging |
13.1.2.Shrink Wrap |
13.1.3.Blister Pack |
13.1.4.Clamshell Packaging |
13.1.5.Plastic Container Packaging |
13.1.6.Glass Container Packaging |
13.1.7.Corrugated Box |
13.2. End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Paper & Paperboard |
13.2.2.Plastic films |
13.2.3.Polyethylene (PE) |
13.2.4.Polypropylene (PP) |
13.2.5.Polyvinyl Chloride (PVC) |
13.2.6.Others |
13.3. Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Food & Beverages |
13.3.2.Manufacturing |
13.3.3.Agriculture |
13.3.4.Healthcare |
13.3.5.Cosmetics |
13.3.6.Durable Consumer Goods |
13.3.7.Others |
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.Amcor plc |
14.2.2.Bemis Company, Inc |
14.2.3.Coveris Holdings |
14.2.4.Berry Global, Inc. |
14.2.5.DS Smith Plc. |
14.2.6.Sealed Air Corporation |
14.2.7.Sonoco Products |
14.2.8.Anchor Packaging |
14.2.9.Caraustar Industries |
14.2.10.Eastman Chemical |
14.2.11.Inline Plastics |
14.2.12.Printpack |
14.2.13.Mondi plc |
15. Research Methodology |
16. Appendix and Abbreviations |
Key Market Players