Highly Visible Packaging Market: By Type, By Material Type, Polypropylene, Polyvinyl Chloride, Others), By End- User and Geography

Highly Visible Packaging Market Size, Share, Growth, Trends, and Global Industry Analysis: By Type (Windowed Packaging, Shrink Wrap, Blister Pack, Clamshell packaging, Plastic Container Packaging, Glass Container Packaging, Corrugated Box), By Material Type (Paper & Paperboard, Plastic films, Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC), Others), By End- User (Food and Beverage, Manufacturing, Agriculture, Healthcare, Cosmetics, Durable Consumer Goods, Others) and Region

The Highly Visible Packaging Market size was valued at US$ 44.3 billion in 2023 and is poised to grow at 7.4% CAGRfrom 2024 to 2030. Increased demand from the pharmaceutical packaging sector for the storage and distribution of medications is expected to fuel the market over the forecast period. Furthermore, its capacity to be durable, such as highly protective coating and tamper-proof, makes it a profitable alternative for product producers and, indirectly, consumers. During the COVID-19 epidemic, restaurants prioritized take-out and food delivery during lockdowns, boosting the use of high-visibility single-use plastic containers. This had an impact on the highly visible packaging market.

High-visibility packaging benefits manufacturing operations by allowing for quick product identification, which leads to higher sales conversion rates. Additionally, it enables the consumer to evaluate the product's visual appeal before purchasing it, allowing them to make an informed selection. The need for convenience foods leads manufacturers to adopt greater high visibility packaging, as ease of use is an important factor in customer purchasing decisions. High visibility packaging improves product identification and protects against damage and contamination. Pharmaceutical packaging helps patients adhere to treatment regimens and enhances inventory control, distribution, and documentation for health care professionals and organizations.

Highly Visible Packaging Market Key Developments:
  • In February 2022, The Mondi Group invented a completely recyclable packaging solution for Warmhaus, a home heating manufacturer in Turkey that makes boilers and radiators. All the corrugated board used in the new Monocorr Box, including the inserts that cushion the bundled goods, is 100% recyclable. Expanded polystyrene (EPS) foam inserts, which have poor recycling rates across Europe and typically wind up in landfills or incinerators after disposal, were utilized in the earlier Warmhaus packaging.
  • In September 2021, A new line of recycled PET packaging, which is entirely recyclable and composed of recycled materials, has been unveiled by foodservice packaging supplier Celebration Packaging. The business also mentioned that its new line comes in a variety of sizes to accommodate a range of uses.

Highly Visible Packaging Market Summary

Study Period

2024 - 2030

Base Year

2023

CAGR

7.4%

Largest Market

North America

Fastest Growing Market

Asia Pacific

Highly Visible Packaging Market Dynamics

During the projection period, the market will be driven by the rise in demand for pharmaceutical packaging for the storage and distribution of medications. Additionally, its durability—which includes tamper-proof and highly protective coverings—makes it a profitable alternative for product producers as well as indirectly for customers. Restaurants focused on highly visible single-use plastic food containers.

Convenience is a key factor in consumer choice; thus, producers are being driven to adopt more high-visibility packaging in response to the demand for these items. Clarity provided by high visibility packaging enhances product identification and provides defence against contamination and damage. However, as more plastics—like PE, HDPE, LLDPE, PP, LDPE, and others—are used for packaging purposes, producers are gradually being forced to choose recyclable substitutes, which lowers the visibility of their products. Additionally, manufacturers are hesitant to spend in setting up this technology due to its relatively expensive capital expenditure, which is predicted to constrain the expansion of the highly visible packaging market during the course of the projected year. In addition, the Highly Visible Packaging industry is expected to adopt digital revolution as companies use digital platforms for consumer interaction, sales, and among others. The importance of e-commerce platforms coupled with rise in popularity of internet shopping is expected to fuel the market.

Highly Visible Packaging Market Segmentation Analysis

Report Benchmarks

Details

Report Study Period

2024 - 2030

Market Size in 2023

US$ 44.3 billion

Market CAGR

7.4%

By Type

  • Windowed Packaging
  • Shrink Wrap
  • Blister Pack
  • Clamshell Packaging
  • Plastic Container Packaging
  • Glass Container Packaging
  • Corrugated Box

By Material Type

  • Paper & Paperboard
  • Plastic films
  • Polyethylene (PE)
  • Polypropylene (PP)
  • Polyvinyl Chloride (PVC)
  • Others

By End User

  • Food & Beverages
  • Manufacturing
  • Agriculture
  • Healthcare
  • Cosmetics
  • Durable Consumer Goods
  • Others

Key Features of the Report

  • The report provides granular level information about the market size, regional market share, historic market (2019-2023), and forecast (2024-2030)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and start-up details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter's Five Force Analysis

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Frequently Asked Questions

The Highly Visible Packaging Market was valued at US$ 44.3 billion in 2023 and is projected to reach US$ 72.9 billion by 2030, growing at a CAGR of 7.4%.

During the projection period, the market will be driven by the increased need for drug distribution and storage from the pharmaceutical packaging industry.

Convenience food demand pushes producers to employ more prominent packaging since consumers' purchasing decisions are heavily influenced by ease of use.

North America is estimated to dominate with the highest CAGR over the forecast period.

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Author

Prem Kumar

Prem Kumar with profound experience and sound knowledge across a wide range of market forecasting methods, demand f.....

1.Executive Summary
2.Global Highly Visible Packaging Market  Introduction 
2.1.Global Highly Visible Packaging Market   - Taxonomy
2.2.Global Highly Visible Packaging Market   - Definitions
2.2.1.Type
2.2.2.End User
2.2.3.Material Type
2.2.4.Region
3.Global Highly Visible Packaging Market  Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Product Landscape
3.6. New Product Launches
3.7. Impact of COVID 19 on Market
4.Global Highly Visible Packaging Market  Analysis, 2019 - 2023 and Forecast 2024 - 2030
4.1.  Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
4.2.  Year-Over-Year (Y-o-Y) Growth Analysis (%) 
4.3.  Market Opportunity Analysis 
5.Global Highly Visible Packaging Market   By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
5.1. Windowed Packaging
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.1.3. Market Opportunity Analysis 
5.2. Shrink Wrap
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.2.3. Market Opportunity Analysis 
5.3. Blister Pack
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.3.3. Market Opportunity Analysis 
5.4. Clamshell Packaging
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.4.3. Market Opportunity Analysis 
5.5. Plastic Container Packaging
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.5.3. Market Opportunity Analysis 
5.6. Glass Container Packaging
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.6.3. Market Opportunity Analysis 
5.7. Corrugated Box
5.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
5.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
5.7.3. Market Opportunity Analysis 
6.Global Highly Visible Packaging Market   By End User, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
6.1. Paper & Paperboard
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.1.3. Market Opportunity Analysis 
6.2. Plastic films
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.2.3. Market Opportunity Analysis 
6.3. Polyethylene (PE)
6.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.3.3. Market Opportunity Analysis 
6.4. Polypropylene (PP)
6.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.4.3. Market Opportunity Analysis 
6.5. Polyvinyl Chloride (PVC)
6.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.5.3. Market Opportunity Analysis 
6.6. Others
6.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
6.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
6.6.3. Market Opportunity Analysis 
7.Global Highly Visible Packaging Market   By Material Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
7.1. Food & Beverages
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.1.3. Market Opportunity Analysis 
7.2. Manufacturing
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.2.3. Market Opportunity Analysis 
7.3. Agriculture
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.3.3. Market Opportunity Analysis 
7.4. Healthcare
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.4.3. Market Opportunity Analysis 
7.5. Cosmetics
7.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.5.3. Market Opportunity Analysis 
7.6. Durable Consumer Goods
7.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.6.3. Market Opportunity Analysis 
7.7. Others
7.7.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
7.7.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
7.7.3. Market Opportunity Analysis 
8.Global Highly Visible Packaging Market   By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
8.1. North America
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.1.3. Market Opportunity Analysis 
8.2. Europe
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.2.3. Market Opportunity Analysis 
8.3. Asia Pacific (APAC)
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.3.3. Market Opportunity Analysis 
8.4. Middle East and Africa (MEA)
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.4.3. Market Opportunity Analysis 
8.5. Latin America
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million)
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) 
8.5.3. Market Opportunity Analysis 
9.North America Highly Visible Packaging Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
9.1. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.1.1.Windowed Packaging
9.1.2.Shrink Wrap
9.1.3.Blister Pack
9.1.4.Clamshell Packaging
9.1.5.Plastic Container Packaging
9.1.6.Glass Container Packaging
9.1.7.Corrugated Box
9.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.2.1.Paper & Paperboard
9.2.2.Plastic films
9.2.3.Polyethylene (PE)
9.2.4.Polypropylene (PP)
9.2.5.Polyvinyl Chloride (PVC)
9.2.6.Others
9.3.  Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.3.1.Food & Beverages
9.3.2.Manufacturing
9.3.3.Agriculture
9.3.4.Healthcare
9.3.5.Cosmetics
9.3.6.Durable Consumer Goods
9.3.7.Others
9.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
9.4.1.United States of America (USA)
9.4.2.Canada
10.Europe Highly Visible Packaging Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
10.1. Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.1.1.Windowed Packaging
10.1.2.Shrink Wrap
10.1.3.Blister Pack
10.1.4.Clamshell Packaging
10.1.5.Plastic Container Packaging
10.1.6.Glass Container Packaging
10.1.7.Corrugated Box
10.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.2.1.Paper & Paperboard
10.2.2.Plastic films
10.2.3.Polyethylene (PE)
10.2.4.Polypropylene (PP)
10.2.5.Polyvinyl Chloride (PVC)
10.2.6.Others
10.3.  Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.3.1.Food & Beverages
10.3.2.Manufacturing
10.3.3.Agriculture
10.3.4.Healthcare
10.3.5.Cosmetics
10.3.6.Durable Consumer Goods
10.3.7.Others
10.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
10.4.1.Germany
10.4.2.France
10.4.3.Italy
10.4.4.United Kingdom (UK)
10.4.5.Spain
11.Asia Pacific (APAC) Highly Visible Packaging Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
11.1. Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.1.1.Windowed Packaging
11.1.2.Shrink Wrap
11.1.3.Blister Pack
11.1.4.Clamshell Packaging
11.1.5.Plastic Container Packaging
11.1.6.Glass Container Packaging
11.1.7.Corrugated Box
11.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.2.1.Paper & Paperboard
11.2.2.Plastic films
11.2.3.Polyethylene (PE)
11.2.4.Polypropylene (PP)
11.2.5.Polyvinyl Chloride (PVC)
11.2.6.Others
11.3.  Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.3.1.Food & Beverages
11.3.2.Manufacturing
11.3.3.Agriculture
11.3.4.Healthcare
11.3.5.Cosmetics
11.3.6.Durable Consumer Goods
11.3.7.Others
11.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
11.4.1.China
11.4.2.India
11.4.3.Australia and New Zealand (ANZ)
11.4.4.Japan
11.4.5.Rest of APAC
12.Middle East and Africa (MEA) Highly Visible Packaging Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
12.1. Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.1.1.Windowed Packaging
12.1.2.Shrink Wrap
12.1.3.Blister Pack
12.1.4.Clamshell Packaging
12.1.5.Plastic Container Packaging
12.1.6.Glass Container Packaging
12.1.7.Corrugated Box
12.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.2.1.Paper & Paperboard
12.2.2.Plastic films
12.2.3.Polyethylene (PE)
12.2.4.Polypropylene (PP)
12.2.5.Polyvinyl Chloride (PVC)
12.2.6.Others
12.3.  Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.3.1.Food & Beverages
12.3.2.Manufacturing
12.3.3.Agriculture
12.3.4.Healthcare
12.3.5.Cosmetics
12.3.6.Durable Consumer Goods
12.3.7.Others
12.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
12.4.1.GCC Countries
12.4.2.South Africa
12.4.3.Rest of MEA
13.Latin America Highly Visible Packaging Market  ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million)
13.1. Type Analysis  and Forecast  by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.1.1.Windowed Packaging
13.1.2.Shrink Wrap
13.1.3.Blister Pack
13.1.4.Clamshell Packaging
13.1.5.Plastic Container Packaging
13.1.6.Glass Container Packaging
13.1.7.Corrugated Box
13.2.  End User Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.2.1.Paper & Paperboard
13.2.2.Plastic films
13.2.3.Polyethylene (PE)
13.2.4.Polypropylene (PP)
13.2.5.Polyvinyl Chloride (PVC)
13.2.6.Others
13.3.  Material Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.3.1.Food & Beverages
13.3.2.Manufacturing
13.3.3.Agriculture
13.3.4.Healthcare
13.3.5.Cosmetics
13.3.6.Durable Consumer Goods
13.3.7.Others
13.4.  Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) 
13.4.1.Brazil
13.4.2.Mexico
13.4.3.Rest of LA
14. Competition Landscape
14.1.  Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) 
14.2.1.Amcor plc
14.2.2.Bemis Company, Inc
14.2.3.Coveris Holdings
14.2.4.Berry Global, Inc.
14.2.5.DS Smith Plc.
14.2.6.Sealed Air Corporation
14.2.7.Sonoco Products
14.2.8.Anchor Packaging
14.2.9.Caraustar Industries
14.2.10.Eastman Chemical
14.2.11.Inline Plastics
14.2.12.Printpack
14.2.13.Mondi plc
15. Research Methodology 
16. Appendix and Abbreviations 

Key Market Players

  • Amcor plc
  • Bemis Company, Inc
  • Coveris Holdings
  • Berry Global, Inc.
  • DS Smith Plc.
  • Sealed Air Corporation
  • Sonoco Products
  • Anchor Packaging
  • Caraustar Industries
  • Eastman Chemical
  • Inline Plastics
  • Printpack
  • Mondi plc

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