Home Care Market Size, Share, Growth, Trends, and Global Industry Analysis: Size, Share, Growth, Trends, and Industry Analysis By Products (Kitchen Care, Household Care, Bathroom Care, Laundry Care, Personal Care, and Others), By Type (Organic and Conventional) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other), and Region Forecast 2019-2030.

The global home care market was valued at US$ 329.5 billion in 2023, at a CAGR of 4.2% during the forecast period (2024-2030). The growing aging population, which raises the need for at-home healthcare services and support, is one of the major reasons driving the home care industry. Further driving market expansion is the need for ongoing care and treatment due to the rising incidence of chronic illnesses. The desire of consumers for home care services is increased by the move toward individualized and adaptable care solutions. The market is confronted with obstacles, nevertheless, including the high cost of high-quality home care services and regulatory barriers. Another barrier in certain areas is a lack of knowledge about home care choices. Technological innovations that can improve patient outcomes and service delivery include telehealth and remote monitoring. These present opportunities. Furthermore, there is a great deal of room for expansion given the growing preference for home care over institutional care. As a whole, the need for home care is expected to rise due to shifting customer demands and demographic shifts.

Key Players

The home care market size is inclusive of several companies such as LIXIL Corporation (Japan), Zurn Industries LLC (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany), Ecolab (U.S.), CleanWell, LLC. (U.S.), Seventh Generation Inc. (U.S.), The Claire Manufacturing Company (U.S.), Parker Laboratories (U.S.), GOJO Industries, Inc. (U.S.), Stepan Company (U.S.), Whiteley (New Zealand), ECOVACS (China), Dyson (U.K.), LG Electronics (South Korea), Robot Corporation (U.S.), Proscenic (China), Samsung (South Korea), Neato Robotics, Inc. (U.S.), and Matsutek Co. Ltd. (Taiwan).

Facts and Figures  

•   Hindustan Unilever Ltd. said that it has switched to recyclable bottles for its well-known detergent brand Surf Excel, which uses 100% biodegradable active ingredients in its formulations and 50% post-consumer recycled plastic.

Key Developments

•  In September 2023, Dow unveiled Eco Sense 2470 Surfactant, a green choice for consumers looking to achieve their formulation objectives in the home care sector by utilizing cutting-edge carbon capture technology.
•  In February 2024, A strategic investment round headed by Fireside Ventures brought over US$ 1 million to Happi Planet, a direct-to-consumer (D2C) home care firm. The purpose of the investment is to increase its market share in both online and offline channels.

Home Care Market Segmentation

By Product: Personal care products are the market leader in home care because they are so vital to people's everyday lives, especially for the elderly and the disabled. These products address the rising demand for support in maintaining comfort and personal hygiene by including a wide variety of things such as mobility aids, incontinence supplies, and personal hygiene products. The market for these goods is driven by the aging population, as more and more people choose to age in place. Their attractiveness is further enhanced by technological and product design developments, such as the availability of discrete and user-friendly solutions. The personal care segment is the largest product category in the home care industry, growing as families strive to give their loved ones greater care at home.

By Type: The market is dominated by the conventional home care category because of its well-established frameworks and broad reach. This category covers a broad variety of services that are well-integrated into the healthcare system, such as therapy, personal care, and skilled nursing. Government assistance and insurance reimbursement increase its accessibility even further. For many families, conventional services are the best option because of their familiarity, dependability, and prompt availability. On the other hand, although organic home care, which emphasizes individualized and holistic methods, is becoming more and more popular, it frequently encounters obstacles like greater expenses and restricted insurance coverage. Organic services may rise as customer attitudes change toward wellness and holistic care, but conventional care continues to lead the industry.

By Distribution Channel: Retail distribution is the most popular channel in the home care industry since it is easy for customers to access and convenient. Customers can physically check items at retail establishments including pharmacies, supermarkets, and specialty home care stores to make well-informed purchase selections. The expanding tendency of in-person shopping is beneficial to this channel, particularly for necessities like cleaning supplies and personal care goods. Retailers also frequently give promotional discounts to their customers, which increases consumer loyalty and promotes repeat business. Many merchants have integrated online platforms into their operations as a result of the growth of e-commerce, therefore expanding their reach. In the home care industry, addressing customer needs for convenience, variety, and immediate gratification is still best accomplished through the retail distribution channel.