Home Care Market Size, Share, Growth, Trends, and Industry Analysis: By Products, By Type By Distribution Channel, and Region Forecast 2019-2030.
Home Care Market size was valued at US$ 329.5 billion in 2023, and is poised to grow at a CAGR of 4.2% from 2024-2030. The growing aging population, which raises the need for at-home healthcare services and support, is one of the major reasons driving the home care industry. Further driving market expansion is the need for ongoing care and treatment due to the rising incidence of chronic illnesses. The desire of consumers for home care services is increased by the move toward individualized and adaptable care solutions. The market is confronted with obstacles, nevertheless, including the high cost of high-quality home care services and regulatory barriers. Another barrier in certain areas is a lack of knowledge about home care choices. Technological innovations that can improve patient outcomes and service delivery include telehealth and remote monitoring. These present opportunities. Furthermore, there is a great deal of room for expansion given the growing preference for home care over institutional care. As a whole, the need for home care is expected to rise due to shifting customer demands and demographic shifts.
The home care market size is inclusive of several companies such as LIXIL Corporation (Japan), Zurn Industries LLC (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany), Ecolab (U.S.), CleanWell, LLC. (U.S.), Seventh Generation Inc. (U.S.), The Claire Manufacturing Company (U.S.), Parker Laboratories (U.S.), GOJO Industries, Inc. (U.S.), Stepan Company (U.S.), Whiteley (New Zealand), ECOVACS (China), Dyson (U.K.), LG Electronics (South Korea), Robot Corporation (U.S.), Proscenic (China), Samsung (South Korea), Neato Robotics, Inc. (U.S.), and Matsutek Co. Ltd. (Taiwan).
• Hindustan Unilever Ltd. said that it has switched to recyclable bottles for its well-known detergent brand Surf Excel, which uses 100% biodegradable active ingredients in its formulations and 50% post-consumer recycled plastic.
• In September 2023, Dow unveiled Eco Sense 2470 Surfactant, a green choice for consumers looking to achieve their formulation objectives in the home care sector by utilizing cutting-edge carbon capture technology.
• In February 2024, A strategic investment round headed by Fireside Ventures brought over US$ 1 million to Happi Planet, a direct-to-consumer (D2C) home care firm. The purpose of the investment is to increase its market share in both online and offline channels.
By Product: Personal care products are the market leader in home care because they are so vital to people's everyday lives, especially for the elderly and the disabled. These products address the rising demand for support in maintaining comfort and personal hygiene by including a wide variety of things such as mobility aids, incontinence supplies, and personal hygiene products. The market for these goods is driven by the aging population, as more and more people choose to age in place. Their attractiveness is further enhanced by technological and product design developments, such as the availability of discrete and user-friendly solutions. The personal care segment is the largest product category in the home care industry, growing as families strive to give their loved ones greater care at home.
By Type: The market is dominated by the conventional home care category because of its well-established frameworks and broad reach. This category covers a broad variety of services that are well-integrated into the healthcare system, such as therapy, personal care, and skilled nursing. Government assistance and insurance reimbursement increase its accessibility even further. For many families, conventional services are the best option because of their familiarity, dependability, and prompt availability. On the other hand, although organic home care, which emphasizes individualized and holistic methods, is becoming more and more popular, it frequently encounters obstacles like greater expenses and restricted insurance coverage. Organic services may rise as customer attitudes change toward wellness and holistic care, but conventional care continues to lead the industry.
By Distribution Channel: Retail distribution is the most popular channel in the home care industry since it is easy for customers to access and convenient. Customers can physically check items at retail establishments including pharmacies, supermarkets, and specialty home care stores to make well-informed purchase selections. The expanding tendency of in-person shopping is beneficial to this channel, particularly for necessities like cleaning supplies and personal care goods. Retailers also frequently give promotional discounts to their customers, which increases consumer loyalty and promotes repeat business. Many merchants have integrated online platforms into their operations as a result of the growth of e-commerce, therefore expanding their reach. In the home care industry, addressing customer needs for convenience, variety, and immediate gratification is still best accomplished through the retail distribution channel.
Study Period
2024 - 2030Base Year
2023CAGR
4.2%Largest Market
North AmericaFastest Growing Market
North America
The aging population is driving a large portion of the home care industry and raising the need for in-home healthcare services. The need for help with everyday tasks and managing chronic illnesses increases with age, which is why home care services are in high demand. The need for continuous treatment and monitoring due to the increasing incidence of chronic illnesses like diabetes and heart problems is another factor driving market development. Technological innovations that improve patient participation and service delivery include telehealth and remote patient monitoring. Furthermore, as consumers look for customized healthcare alternatives to match their specific needs, the demand for home care services is driven by their rising desire for personalized and flexible care solutions.
There are several obstacles facing the home care industry that might impede its expansion. The main obstacle in the provision of home care services is the regulatory framework, which makes operations more complex and raises the cost of compliance for service providers. Furthermore, families with low financial means may be discouraged from using these services due to the high expenses associated with high-quality home care. Underutilization may result from a lack of knowledge about the home care choices that are accessible in some areas. Additionally, the persistent lack of competent healthcare workers, including nurses and caregivers, might restrict the quality and capacity of care given, severely influencing the total market potential for home care services.
The home care sector has several growth and innovation possibilities. Leveraging technology innovations that can enhance patient outcomes and expedite care delivery, like as telehealth and remote monitoring systems, represents a substantial potential. By enabling caregivers to offer assistance and interventions in real time, these technologies improve the overall quality of care. Moreover, the acceptability and demand for these services are rising as more people and families come to understand the advantages of home care over institutional alternatives. Access to home care may be increased through partnerships between insurers, technological companies, and healthcare providers. Targeting underrepresented populations and increasing knowledge of available alternatives can also increase use, which will propel the home care services market's growth.
Several significant factors are now influencing the home care industry and will determine its future. Personalized care solutions, where services are customized to match each patient's specific requirements and preferences, are becoming more and more popular. This increases patient involvement and happiness. Furthermore, telehealth and mobile health apps are becoming more prevalent, and the use of technology in home care services is growing quickly. Better communication between patients and caregivers is made possible by these developments, which enhances care coordination. The growth of non-medical home care services, which offer assistance with everyday tasks outside of medical care, is another noteworthy trend. A greater range of services is offered, which appeals to more people and matches shifting consumer desires for possibilities for holistic care.
Report Benchmarks |
Details |
Report Study Period |
2024 - 2030 |
Market Size in 2023 |
US$ 329.5 billion |
Market CAGR |
4.2% |
By Product |
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By Type |
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By Distribution Channel |
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By Region |
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The study of the home care industry shows that traditional providers dominate the market, mostly due to their well-established infrastructure and wide range of services. In places like North America, the aging population and the rise in chronic health problems increase the need for these services. Strong insurance coverage and government programs make conventional home care accessible to a large number of families. On the other hand, the organic market is growing and emphasizes individualized and comprehensive treatment. Developing consumer interest in wellness is giving it momentum, but obstacles like increased expenses and restricted insurance coverage prevent it from developing quickly. Although conventional services presently lead, the industry is generally prepared for expansion, with both categories playing significant roles in creating future care solutions.
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The global home care market was valued at US$ 329.5 billion in 2023, at a CAGR of 4.2% during the forecast period (2024-2030).
• Population aging more rapidly.
• Increasing rates of chronic illness.
• Development of in-home care technology.
• Growing inclination for flexible and individualized care options.
• Emphasis on solutions for individualized treatment.
• Technological integration for in-home care services.
• Expansion of remote monitoring and telehealth.
• Growth of services for non-medical home care.
LIXIL Corporation (Japan), Zurn Industries LLC (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany), Ecolab (U.S.), CleanWell, LLC. (U.S.), Seventh Generation Inc. (U.S.), The Claire Manufacturing Company (U.S.), and others are the key companies in the market.
1. Executive Summary |
2. Global Home Care Market Introduction |
2.1.Global Home Care Market - Taxonomy |
2.2.Global Home Care Market - Definitions |
2.2.1.Product |
2.2.2.Type |
2.2.3.Distribution Channel |
2.2.4.Region |
3. Global Home Care Market Dynamics |
3.1. Drivers |
3.2. Restraints |
3.3. Opportunities/Unmet Needs of the Market |
3.4. Trends |
3.5. Product Landscape |
3.6. New Product Launches |
3.7. Impact of COVID 19 on Market |
4. Global Home Care Market Analysis, 2019 - 2023 and Forecast 2024 - 2030 |
4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) |
4.3. Market Opportunity Analysis |
5. Global Home Care Market By Product, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
5.1. Kitchen Care |
5.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.1.3. Market Opportunity Analysis |
5.2. Household Care |
5.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.2.3. Market Opportunity Analysis |
5.3. Bathroom Care |
5.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.3.3. Market Opportunity Analysis |
5.4. Laundry Care |
5.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.4.3. Market Opportunity Analysis |
5.5. Personal Care |
5.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.5.3. Market Opportunity Analysis |
5.6. Others |
5.6.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
5.6.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
5.6.3. Market Opportunity Analysis |
6. Global Home Care Market By Type, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
6.1. Organic |
6.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.1.3. Market Opportunity Analysis |
6.2. Conventional |
6.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
6.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
6.2.3. Market Opportunity Analysis |
7. Global Home Care Market By Distribution Channel, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
7.1. Supermarkets/Hypermarkets |
7.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.1.3. Market Opportunity Analysis |
7.2. Convenience Stores |
7.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.2.3. Market Opportunity Analysis |
7.3. Online Retail Stores |
7.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.3.3. Market Opportunity Analysis |
7.4. Other |
7.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
7.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
7.4.3. Market Opportunity Analysis |
8. Global Home Care Market By Region, 2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
8.1. North America |
8.1.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.1.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.1.3. Market Opportunity Analysis |
8.2. Europe |
8.2.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.2.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.2.3. Market Opportunity Analysis |
8.3. Asia Pacific (APAC) |
8.3.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.3.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.3.3. Market Opportunity Analysis |
8.4. Middle East and Africa (MEA) |
8.4.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.4.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.4.3. Market Opportunity Analysis |
8.5. Latin America |
8.5.1. Market Analysis, 2019 - 2023 and Forecast, 2024 - 2030, (Sales Value USD Million) |
8.5.2. Year-Over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%) |
8.5.3. Market Opportunity Analysis |
9. North America Home Care Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
9.1. Product Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.1.1.Kitchen Care |
9.1.2.Household Care |
9.1.3.Bathroom Care |
9.1.4.Laundry Care |
9.1.5.Personal Care |
9.1.6.Others |
9.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.2.1.Organic |
9.2.2.Conventional |
9.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.3.1.Supermarkets/Hypermarkets |
9.3.2.Convenience Stores |
9.3.3.Online Retail Stores |
9.3.4.Other |
9.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
9.4.1.United States of America (USA) |
9.4.2.Canada |
10. Europe Home Care Market,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
10.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.1.1.Kitchen Care |
10.1.2.Household Care |
10.1.3.Bathroom Care |
10.1.4.Laundry Care |
10.1.5.Personal Care |
10.1.6.Others |
10.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.2.1.Organic |
10.2.2.Conventional |
10.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.3.1.Supermarkets/Hypermarkets |
10.3.2.Convenience Stores |
10.3.3.Online Retail Stores |
10.3.4.Other |
10.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
10.4.1.Germany |
10.4.2.France |
10.4.3.Italy |
10.4.4.United Kingdom (UK) |
10.4.5.Spain |
10.4.6.Rest of EU |
11. Asia Pacific (APAC) Home Care Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
11.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.1.1.Kitchen Care |
11.1.2.Household Care |
11.1.3.Bathroom Care |
11.1.4.Laundry Care |
11.1.5.Personal Care |
11.1.6.Others |
11.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.2.1.Organic |
11.2.2.Conventional |
11.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.3.1.Supermarkets/Hypermarkets |
11.3.2.Convenience Stores |
11.3.3.Online Retail Stores |
11.3.4.Other |
11.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
11.4.1.China |
11.4.2.India |
11.4.3.Australia and New Zealand (ANZ) |
11.4.4.Japan |
11.4.5.Rest of APAC |
12. Middle East and Africa (MEA) Home Care Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
12.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.1.1.Kitchen Care |
12.1.2.Household Care |
12.1.3.Bathroom Care |
12.1.4.Laundry Care |
12.1.5.Personal Care |
12.1.6.Others |
12.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.2.1.Organic |
12.2.2.Conventional |
12.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.3.1.Supermarkets/Hypermarkets |
12.3.2.Convenience Stores |
12.3.3.Online Retail Stores |
12.3.4.Other |
12.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
12.4.1.GCC Countries |
12.4.2.South Africa |
12.4.3.Rest of MEA |
13. Latin America Home Care Market ,2019 - 2023 and Forecast 2024 - 2030 (Sales Value USD Million) |
13.1. Product Analysis and Forecast by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.1.1.Kitchen Care |
13.1.2.Household Care |
13.1.3.Bathroom Care |
13.1.4.Laundry Care |
13.1.5.Personal Care |
13.1.6.Others |
13.2. Type Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.2.1.Organic |
13.2.2.Conventional |
13.3. Distribution Channel Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.3.1.Supermarkets/Hypermarkets |
13.3.2.Convenience Stores |
13.3.3.Online Retail Stores |
13.3.4.Other |
13.4. Country Analysis 2019 - 2023 and Forecast 2024 - 2030 by Sales Value USD Million, Y-o-Y Growth (%), and Market Share (%) |
13.4.1.Brazil |
13.4.2.Mexico |
13.4.3.Rest of LA |
14. Competition Landscape |
14.1. Market Player Profiles (Introduction, Brand/Product Sales, Financial Analysis, Product Offerings, Key Developments, Collaborations, M & A, Strategies, and SWOT Analysis) |
14.2.1.LIXIL Corporation (Japan) |
14.2.2.Zurn Industries LLC (U.S.) |
14.2.3.Masco Corporation (U.S.) |
14.2.4.Bella Group (U.S.) |
14.2.5.Kohler Co. (U.S.) |
14.2.6.Jaquar (India) |
14.2.7.VITRA INTERNATIONAL AG. (Switzerland) |
14.2.8.TOTO LTD. (India) |
14.2.9.Roca Sanitario |
14.2.10.S.A (Spain) |
14.2.11.Boch AG (Germany) |
14.2.12.Ecolab (U.S.) |
14.2.13.CleanWell |
14.2.14. LLC. (U.S.) |
14.2.15.Seventh Generation Inc. (U.S.) |
14.2.16.The Claire Manufacturing Company U.S. |
14.2.17.Parker Laboratories (U.S. |
14.2.18.GOJO Industries, Inc. (U.S.) |
14.2.19.Stepan Company (U.S.) |
14.2.20.Whiteley (New Zealand) |
14.2.21.ECOVACS (China) |
14.2.22.Dyson (U.K.) |
14.2.23.LG Electronics (South Korea) |
14.2.24.Robot Corporation (U.S.) |
14.2.25.Proscenic (China) |
14.2.26.Samsung (South Korea) |
14.2.27.Neato Robotics, Inc. (U.S.) |
15. Research Methodology |
16. Appendix and Abbreviations |